Opti Digital’s Post

We had the incredible opportunity to attend Think Global, a prestigious Google event where our very own COO, Adam Gruda, and CRO, Artur Żarko, proudly represented Kinguin 👑 As one of only 300 top companies invited from across EMEA, this exclusive event offered an unparalleled platform to connect with decision-makers from leading international companies and gain valuable insights from Google experts 🔍 Building relationships with top companies is essential to ensuring the continued growth of Kinguin and securing our future. We're excited to bring back the latest market trends and leverage this knowledge to shape our strategy for 2025 🎯 As the market shifts toward a more digital-first approach, with a strong focus on personalization and customer experience, staying ahead of the curve is crucial. We’re looking forward to integrating data-driven strategies and AI to continue meeting evolving customer needs and maintaining our competitive edge! Exciting times ahead - stay tuned! 🐧 #Kinguin #ThinkGlobal #Google #GoogleEvent #MarketTrends #Strategy2025 #Innovation

AdTech has evolved, but it’s time for something better: - 𝘈𝘥𝘛𝘦𝘤𝘩 1.0: No branding, performance-only. - 𝘈𝘥𝘛𝘦𝘤𝘩 2.0: Limited branding, data-driven. 𝐄𝐧𝐭𝐞𝐫 𝐆𝐞𝐧𝐮𝐢𝐧: The first 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 🚀 ✅ Unlimited branding opportunities ✅ Consumer-first, cookie-less, & brand-safe ✅ Onsite & offsite communities ✅ Curated & privacy-compliant solutions ✅ Zero-party data, 100% ownership Reclaim your O&O as a consumer destination, create lasting connections, and unlock new media revenue. Say goodbye to the limitations of #AdTech and hello to a better way to engage, convert, and grow.

🌟 Now is the time to sharpen our skills! 🌟 While the digital ad market in APAC may be down, it's the perfect opportunity to refine our technology and strengthen our foundation! 💪 When the market rebounds, we’ll be ready to leap forward and break through all barriers. Now is the moment to level up and prepare for what's next! 🚀 #TechUpgrade #MarketReady #DigitalAdvertising #FutureIsBright

There was once advertising and there was technology and now there is AdTech - come and discover how adtech is revolutionising the world of advertising

The advertising playbook has changed. Are you keeping up? Register for Target's AdTech Meetup to discover how innovation is reshaping the industry. Sign up now to join discussions on cutting-edge topics and build valuable connections in the ever evolving digital advertising industry. https://lnkd.in/g9tm_VHs #AdTech #Meetup #advertisingtech #engineering #TargetTech #techmeetup #WeAreTarget #worksomewhereyoulove #greatplacetowork

🚀 Unleash the Future of Advertising The advertising playbook isn't just evolving—it's being reimagined. Are you ready to lead the change?   Join us at Target's AdTech Meetup and explore how innovation is shaping the future of digital advertising. Learn from industry experts, dive into game-changing sessions, and revolutionize your approach to building high-performing campaigns.   Don't miss out on this opportunity to connect with leaders, experience cutting-edge technologies, and create valuable partnerships.   🔗 Sign up now: https://lnkd.in/g9tm_VHs #AdTechRevolution #TargetAdTech #InnovationInAdvertising #EngineeringLeadership #DigitalTransformation #TechMeetup #FutureOfAdvertising #WeAreTarget #GreatPlaceToWork #AdTech #Meetup #advertisingtech #engineering #TargetTech #worksomewhereyoulove

𝐈𝐬 𝐁𝐢𝐠 𝐓𝐞𝐜𝐡 𝐓𝐨𝐨 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥? 🤔 #Canada is taking a stand against Google, accusing it of dominating the #online ad market and stifling competition. With claims of controlling 40-90% of the #ad space, this case could reshape the #digitaleconomy. Do you think actions like these will create a fairer #market, or could they slow #innovation? Share your thoughts! #TechDebate #BigTech #OnlineAdvertising #Antitrust #DigitalEconomy #Innovation

Can CMOs learn from David in the battle against Goliath? Discover the lessons from the fight against Google’s adtech power. The world of adtech is like a high-stakes chess game, and Google has long held the position of the dominant player. But the landscape is shifting, and for CMOs, there are valuable lessons to glean from the recent challenges to Google's adtech supremacy. First, agility is key. The smaller players in the industry are thriving by being nimble and responsive to change. CMOs can take a page from their book and focus on quick, strategic pivots. Second, collaboration is essential. The collective effort to challenge Google's dominance shows that sometimes, joining forces can create a bigger impact than going it alone. Third, transparency wins trust. As the adtech world calls for more openness, CMOs should prioritize transparency in their strategies to build stronger relationships with their audience. As the battle against Google's adtech dominance unfolds, CMOs can emerge stronger by embracing these insights. What’s your take on the adtech evolution? Share your thoughts below! If you found this insightful, don’t forget to share it with your network. #CMO #AdTech #MarketingStrategy

🚀 Exciting news in the tech world! Text marketing firm Take Blip has secured significant backing from industry giants SoftBank and Microsoft. This strategic investment is set to propel Take Blip to new heights, enhancing their capabilities and expanding their reach in the digital marketing sphere. This partnership underscores the growing importance and potential of text marketing as a powerful tool for businesses to engage directly with their audience. As more companies recognize the value of direct communication with consumers, Take Blip is poised to lead the charge in innovative marketing solutions. Read more about this exciting development here: https://lnkd.in/g7THQK7a #TextMarketing #TakeBlip #SoftBank #Microsoft #Innovation #TechGrowth #DigitalMarketing Listen To a Detailed Summary Here: https://lnkd.in/gsq9V6RN

The media industry is embracing innovation at a record pace, but choosing the right tech solutions is no simple task. As the article below shows, at Affiliate Summit West 2024, major players like Rolling Stone, Hearst, and Blavity Inc. discussed how they are each navigating tech adoption uniquely. At Diagonal Minds we streamline this path for publishers and agencies, by identifying and recommending cutting-edge technologies and success cases tailored to specific markets. By partnering with media companies, we help transform these insights into customized strategies that fuel efficiency, revenue, and resilience in a rapidly shifting landscape. The link to the article is in the comments. #Innovation #MediaTech #DigitalTransformation #DiagonalMinds