Comment pouvez-vous aligner la croissance de l’entreprise sur les valeurs fondamentales ?

Every company worth its salt has a 'value'. The only reasonable distinction that can be made is whether they can articulate it in a way that aligns with the way they make money. Take Microsoft, who see their mission as being 'to empower every person and every organisation on the planet to achieve more.' This makes sense. As soon as Microsoft stops creating products that empower us to be more productive and creative, we will stop buying them. For any company that wants to survive multiple generations, commercial purpose and societal values have to be two cogs in the same engine.

My recommendation is leading by example, there is not another way better to show congruency with your company values trough day to day examples for your team. The way the company measure and reward their employees is the more important piece, so, link your rewards to values, and then you will be closer.

I wish to give real examples, so will use all 4 options to expand on my views. This is how I do this 'aligning growth with values': 1) kenja.com - '...We also partner with industry leaders to deliver solutions for due diligence and enterprise security that are tailored to an entity’s needs....' this company, while growing, will need to partner with companies in security domain to align with its values. 2) LinkedIn - 'Create economic opportunity for every member of the global workforce....' if the employee CTCs do not increase year-on-year, this company will not be able to demonstrate its growth aligne to its vision. ..I will continue with more such examples in next questions..

It is essential for maintaining the organization's identity and ensuring that growth is purposeful and sustainable. It is important to start by clearly defining and communicating the core values of your organization. These values should represent the principles and beliefs that guide your company's actions and decisions. Take time to articulate a clear and compelling vision of the desired state, which aligns with your core values. This state represents the future state you aspire to achieve as the company grows. It should be specific, inspirational, and resonate with stakeholders.

3) Microsoft.com - 'Its mission is to empower every person and every organization on the planet to achieve more...' e.g. if Microsoft grows at 15%, but its customers do not grow at the same rate, there will be misalignment of its growth with its mission. 4) Ford - 'We are here for one purpose, to help build a better world, where every person is free to move and pursue their dreams...' one would need to go deep to understand what would they mean by 'building better world', my expectation will be that they will be a sustainable business (carbon neutral/ positive) , a resilient company, if not then there would be misalignmnet of their growth with their business.

When developing your company's growth strategy, consider how your core values, such as "Developing an Action Plan," can be integrated into the planning process. Your strategic objectives should reflect and reinforce these values. As part of your growth strategy, develop a detailed action plan that outlines the steps, tasks, responsibilities, timelines, and resources required to achieve your growth objectives. This action plan should reflect the core value of "Developing an Action Plan."

Helping the client ensure their company's growth is not only profitable but also in harmony with the values that define their organizational identity, fostering a strong, ethical, and sustainable business culture is essential. To do that, you need to: - Incorporate values into strategy: Develop growth strategies that explicitly incorporate the company's core values. For example, if sustainability is a core value, explore eco-friendly expansion options. - Adapt to market changes: The business landscape is dynamic. Help your client adapt their growth strategies to market changes while staying true to their values. - Keep leadership committed: in order to uphold the core values and their actions set an example for the rest of the organization.

It becomes important to engage employees, including leaders, managers, and front-line staff, in the development of the growth action plan. Encourage them to contribute ideas and insights related to implementing the plan effectively. Ensure that leaders and managers model the core values in their leadership practices. Leaders should lead by example in planning, executing, and monitoring progress.