Comment un directeur commercial peut-il établir une relation de confiance avec une nouvelle équipe ?

I don’t believe in coaching your new team in your first meeting. Your first team meeting and 1 on 1s with each team member should be about building rapport. Seek to learn what they have been doing so far before coaching. Your job is to absorb information before spewing out tips and tricks. Your first few days is about information gathering and establishing credibility so that you can develop an effective coaching plan 📝

Keep them in the know! Listen and try to only provide value in the beginning. Your goal is to be of value an asset not a task master or hype man.

Effective communication, done straightforwardly and consistently, is the secret sauce for a sales manager to gain the trust of a new team. Imagine having a roadmap in your hands - when the manager lays out expectations, objectives, and strategies, it's easier for the team to know where they're headed. But it's not just about talking; asking questions and actively listening are vital. It's like saying, "I value your thoughts and ideas." This two-way exchange builds a sense of belonging and trust, where team members feel heard and appreciated. In the sales world, trust is the glue that makes teamwork thrive and success possible.

Imagine your sales manager as that supportive friend who genuinely cares. They take the time to understand your dreams and challenges. This personal touch builds trust within a new team. They ask questions, not just about work, but about your thoughts, your ideas, and even your weekend plans. They listen, not to reply, but to truly connect. This empathetic approach says, "I value you as a person, not just an employee." When your manager shows this level of care, trust deepens, and it's like the secret sauce of teamwork. In sales, trust paves the way to success, and it starts with showing you matter as a human being.

Imagine your sales manager as a mentor, not just a boss. They empower the team by saying, "I trust your judgment; make decisions." This freedom makes you feel valued. They don't just ask questions for show, but to tap into your expertise and insights, making you an active part of the journey. When they listen, it's not just hearing words; it's them saying, "Your voice matters." They genuinely care about your growth and well-being, both in and out of the office, creating a family-like atmosphere where trust thrives. In sales, trust is the backbone of success, and it blooms when you're empowered, involved, and genuinely cared for.

Picture your sales manager as a teammate rather than just a boss. When they roll up their sleeves and work alongside you, it sends a powerful message. You see their dedication, making you want to give your best. Moreover, when they admit their own slip-ups, it's like saying, "We all make mistakes, and that's okay." It humanizes them and creates a safe space for you to be open about your own errors, fostering a culture of growth and teamwork. This approach, of "walking the walk" rather than just "talking the talk" nurtures trust that goes beyond words and makes the team feel like a close-knit family.

Walk the walk. Do what needs to be done by you and them. Acknowledge that your new and need to prove yourself to a degree with relevance. Learn, listen and don't lecture. Don't be afraid to mention something you've seen work or not work in past lives. But caveat "but I'm excited to see how it works here, we are all looking for the best path" Be real, let them know what your thinking. Let then know your on there side. My 2 cents...

1. A managers first meeting should be about getting to know the reps on a personal level. What are their goals. What drives them. 2. The manager needs to get in the trenches and prove themselves. Hit the phones and cold call with them team 3. After 1 and 2 are done, and the manager has proven themselves, then they can start coaching and focusing on KPI's

First thing to remember, building trust takes time and effort. Building trust with a new sales team is the important factor as a leader's success. Sales leaders can lay a solid foundation for a high performing and cohesive team by active listening, transparency and most importantly recognition & respect your team.