Que faites-vous si vous êtes débutant en marketing d’influence et que vous avez besoin des meilleures ressources d’apprentissage ?

I would stay away from online courses when you are starting off. You don't need to spend money to learn. There is so much free information at your fingertips on the internet. Save the courses for more niche and specific things as you grow. Learn from others on LinkedIn as well and how they have done it!

You can try to find a mentor, look at youtube or my personal favourite is to find a company and ask to work for free. Do this until you gain enough experience to start charging for what you know.

If you're new to influencer marketing and need the best learning resources, I recommend starting with the following steps: 1. Online Courses: Look for specific courses on influencer marketing on online learning platforms such as Udemy, Coursera or LinkedIn Learning. 2. Specialised Blogs and Websites: Follow blogs and websites specialising in digital and influencer marketing, such as Social Media Examiner, Neil Patel and Marketing Profs. 3. Books: Read books on influencer marketing and social media strategies. Some recommendations include "Influencer Marketing For Dummies" by Kristy Sammis, Cat Lincoln and Stefania Pomponi, and "The Age of Influence" by Neal Schaffer.

Alright, controversial but i think that 99% of online courses suck.... while they might offer structured learning, some of them are about as current as last year's memes. Sure, they'll teach you the basics, from finding your niche to measuring success, but to really understand what's cooking in the influencer kitchen, you gotta be in the thick of it. Spend less time in the virtual classroom and more time getting your hands dirty on the platforms themselves.

Ah, the age-old wisdom tucked between the pages of dusty tomes—except, in the world of influencer marketing, dusty tomes might as well be ancient scrolls. Look, books by industry bigwigs can give you some solid insights and timeless strategies, but let's be real: the digital landscape changes faster than a TikTok trend. Instead of relying solely on outdated material, stalk the social media of these gurus for real-time updates straight from the influencer's mouth.

I get more insights from podcasts than an online course sometimes. Or at least having the book smarts and then hearing someone talk about an experience, brings the whole thing home. Podcasts and webinars add insights and real-world knowledge.

Podcasts are some of the best way to consume information on the go! As someone who loves music, it can be hard to drive without it, but switching to podcasts on that long road trip helps you consume so much more knowledge and doesn't require much work at all!

Now, here's where the real magic happens—podcasts and webinars are like the cool kids' table of the influencer marketing world. They're hip, they're happening, and most importantly, they're current. Tune in to industry pros dishing out the latest trends, challenges, and success secrets straight to your earbuds. Plus, you might even get a chance to throw your burning questions into the ring during live Q&A sessions. It's like having a front-row seat to the influencer marketing show.

I officially launched my Influencer career in the Summer of 2022. One of the things that really helped me was finding good groups of people to learn from, and connect to. Heck it’s how I got my first Influencer deal in Maker House in Ottawa, Ontario. Shoutout Gareth and Emily!

Ask the folks on LinkedIn! The platform is a great resource if you're willing to put yourself out there. Engaging on relevant topics and posts is a great learning opportunity as you get to hear from top experts in the field.

Step out from behind the screen and into the real world of influencer mingling. But hold up—skip the overcrowded convention centers and aim for the more intimate gatherings where you can actually chat with the bigwigs. Rub elbows with seasoned pros at industry meetups, workshops, and cozy conferences. Not only will you soak up some serious knowledge from the pros, but you might just snag yourself a mentor or a juicy collaboration opportunity along the way. It's like speed dating, but for influencer knowledge!

Be Different. Maybe read forums to see what everyone else is doing and then produce something that you feel is better. My Favourite saying is that whoever produces the best content will win and you need to follow your own road to be different. Get creating !!!

Online forums allow you to ask "the dumb questions". I ask 1 dumb questions a day - maybe 2 :) Having a forum to bounce things off of is so valuable.

This is the single most important part - "hit the record button"! You need to put yourself out there and get reactions. Every great scientist and inventor fails 100's of time before hitting gold.

Whoever creates the best content will win in 2024. Sometimes one way to create the best is to create something different that no one else is producing. Therefore my advise would be to just get started and produce content , post it and see what type of content delivers on your KPI's. Whether thats Views, Comments 100% Views etc, you will find different content works. Lots of people tend to complete online courses, watch videos, ask for advice etc. But the problem is that everyone is getting that advice and therefore its harder for you to stand out from the crowd and produce the best content. The likelihood is that everyone will be doing very similar. Get up and start creating content. Its the only way. And good luck.

I'm a big believer that you learn the most by doing, however, this isn't always the easiest route initially. If you're able to, try to take on small projects/volunteer/intern with companies to gain experience. This is invaluable and will quickly open doors to future opportunities.