Comment les dirigeants de l’enseignement supérieur peuvent-ils engager et soutenir les anciens élèves et les donateurs dans un environnement mondial et numérique ?

Engaging and supporting alumni and donors in a global and digital environment requires adapting to global trends and challenges. Leveraging digital platforms can help maintain connections with alumni and donors worldwide, addressing disruptions in mobility and communication. Expanding online and blended initiatives allows institutions to engage a broader audience, tapping into new sources of funding and partnerships. Adapting to changing expectations by offering diverse, innovative opportunities for involvement ensures sustained relevance and commitment from alumni and donors.

Engaging and supporting alumni and donors in a global digital environment requires personalized outreach and tech-enabled connectivity. In India, institutions like IIT Delhi leverage alumni networks via virtual platforms to foster global engagement. Internationally, universities like Oxford use targeted digital campaigns and online events to maintain strong donor relationships. As a leader, I focus on creating meaningful digital touchpoints—from virtual reunions to exclusive webinars—that keep alumni connected and engaged. By integrating personalized communication and global networking tools, we build lasting partnerships that contribute to the institution's growth and future success, while honoring the ongoing role of alumni and donors.

Engaging alumni and donors in today’s digital world requires a tech-driven approach. Institutions should adopt digital transformation using virtual events, global webinars, and region-specific communities to build stronger alumni connections. Leveraging AI-driven analytics and CRM platforms allows for personalized communication and targeted fundraising based on donor preferences. Transparent reporting on donations builds trust and long-term loyalty. A global fundraising strategy with localized efforts broadens the donor base, with some institutions increasing donor retention by 25% through personalized outreach. #HigherEducation #AlumniEngagement #DigitalTransformation #FundraisingSuccess

Linked-in can play a pivotal role in effective alumni outreach by making personalization possible. We get every new student to set up a Linked-in profile, and encourage them to make connections with each other, staff, and the College. We use Linked-in to gather publicly available information about their interests, preferences, and career choices, so that we can congratulate them on their achievements, share their successes with others, and send them targeted information that is likely to be relevant to them. Linked-in also ensures we don’t lose touch, even if our students change emails addresses, phone numbers and locations.

Higher education leaders can engage alumni and donors by creating meaningful, digital-first interactions. In the Indian context, institutions can use virtual events, webinars, and alumni networks on social platforms to foster ongoing engagement. For example, virtual mentorship programs can connect alumni with current students, strengthening ties. Leaders can also offer personalized updates on institutional progress and impact via digital newsletters or platforms, making donors feel more connected. By leveraging global networks and digital tools, leaders build lasting relationships, ensuring continued alumni involvement and donor support, regardless of geographical barriers.

Higher education leaders can engage and support alumni and donors in a global, digital environment by building strong online communities, hosting virtual events, and providing personalized communication. Leveraging social media, newsletters, and webinars helps maintain connection and share institutional progress. Additionally, creating exclusive digital platforms for alumni networking and professional development encourages ongoing involvement. For example, I initiated virtual alumni meetups and digital fundraising campaigns that offered transparent reporting on contributions, which strengthened relationships and increased engagement from donors worldwide. Offering meaningful ways to stay connected fosters long-term support.

The higher education landscape is undergoing significant transformations amid the COVID-19 pandemic, geopolitical changes, and technological advancements. These shifts impact international student enrollment, funding, and delivery methods. While some institutions adapt successfully by embracing online learning and forging partnerships, others face challenges in maintaining relevance. Navigating these complexities requires strategic planning and agility to ensure the continued quality and sustainability of higher education in a rapidly evolving global context.

Higher education leaders can engage alumni and donors globally and digitally through: 1. Social media and online networks 2. Personalized communication 3. Global outreach (chapters, events) 4. Stewardship (recognition, updates) 5. Alumni benefits (lifelong learning, career resources) 6. Data-driven strategies (analytics, segmentation) Foster strong relationships through: - Virtual events - Email newsletters - Crowdsourcing - Recognition events - Mobile apps Continuous evaluation and improvement.

Implementing targeted digital campaigns and virtual events helps sustain engagement and support from a diverse network of donors to foster global alumni connections.

To engage alumni globally and digitally, institutions must offer a compelling value proposition with exclusive benefits and career opportunities. Data-driven segmentation and personalized communication enhance engagement by aligning with alumni interests. Hybrid platforms for networking and professional growth strengthen connections, while recognizing alumni through awards, testimonials, and success stories fosters loyalty. Collecting alumni feedback and incorporating it into strategic planning builds shared ownership, leading to higher retention and growth. These strategies often result in increased alumni giving and engagement. #HigherEducationLeadership #AlumniEngagement #DigitalTransformation

I am a recently retired professor and dean and have found my alma maters (UG and Grad) lacking in the one ingredient I consider key to making any of the listed tactics: that is getting to know the talents and experiences of your alums My alma mater has had students call me to solicit donations who have started the conversation by asking me if my degree helped me in my career. It would be easy to find out that I indeed became a prof and dean. I have reached out as well offering my services for student and alumni mentoring (one of my specialties) to little avail. I would be happy to become part of this conversation.

Alumni engagement is evolving into a cornerstone of higher education strategy. By fostering meaningful connections and providing value-added opportunities, institutions can cultivate a strong sense of community and support among alumni. Tailored communication and interactive platforms play a pivotal role in sustaining these connections, while recognition and feedback mechanisms demonstrate institutional appreciation and respect. With alumni as ambassadors, institutions can enhance their reputation and foster lifelong relationships that benefit both parties.

Good Alumni engagement starts before they become alum! Depts./HEIs should communicate how they plan on involving alumni to outgoing students, and have a solid plan in place to transition members from students to alumni. Questions to ask: How can alumni participate in campus traditions & and events in unique/digital formats? What resources do we provide our alumni for each stage post-grad? How can we continue to support the academic/professional development of alumni? Where can our alumni gather and communicate (digital & in-person)? How can current students get to know/interact with our alumni? How is the knowledge and experience of alumni being utilized day-to-day? How visible is alumni success to the university community?

Global Alumni Chapters reinforce the connection between higher education institutions and their international alumni networks. Supporting the establishment of these regional chapters cultivates a global sense of belonging and community among graduates. By providing digital resources and strategic guidance, institutions can amplify their global alumni engagement and community-building initiatives - ensuring that alumni worldwide stay connected and dedicated to their alma mater. This connection fosters a strong, unified network across the globe.

To optimize donor support in a global, digital landscape, institutions should use AI-powered donor research to identify and prioritize high-value prospects, aligning strategies with donor values. Develop a compelling case for support that reflects the institution’s vision, impact, and goals. Adopt a donor-centric strategy with transparent, consistent communication and provide omnichannel giving options for seamless donor experiences. Regularly deliver data-driven, personalized impact reports to showcase the value of contributions, strengthening donor loyalty and engagement. #HigherEducationLeadership #DonorEngagement #AIinFundraising #GlobalFundraising

Effective donor support strategies are crucial for sustaining higher education institutions' excellence and impact. Conducting donor research and analysis helps identify and prioritize prospects, ensuring targeted and effective fundraising efforts. Developing a compelling case for support that aligns with the institution’s vision and values fosters deeper donor commitment. Offering flexible giving options and providing regular impact updates builds trust and strengthens donor relationships in a global and digital environment.

Donor support is crucial for higher education institutions, enabling advancements in various areas while fostering trust and gratitude. Leaders must adapt to global and digital landscapes by prioritizing donor research, crafting compelling cases for support, and implementing relationship-based fundraising strategies. Offering diverse giving options and providing regular updates on impact ensures donor satisfaction. Ultimately, nurturing these relationships empowers institutions to thrive and fulfill their missions effectively in today's dynamic educational landscape.

To engage alumni and donors globally, institutions should leverage technology, communication, and collaboration. Use CRM systems, social media, and AI-driven analytics to personalize outreach and identify key opportunities. Empower alumni with virtual events, MOOCs, and e-learning platforms to foster lifelong learning. Establish two-way communication through email, surveys, and chatrooms to act on feedback. Leverage project management tools for internal collaboration and crowdfunding platforms for external partnerships, driving growth in donor participation, retention, and fundraising outcomes. #HigherEducationLeadership #AlumniEngagement #DigitalTransformation #AIinFundraising #StrategicFundraising

Higher education leaders can engage alumni and donors globally and digitally through: 1. Social media and online networks 2. Personalized communication 3. Global outreach (chapters, events) 4. Stewardship (recognition, updates) 5. Alumni benefits (lifelong learning, career resources) 6. Data-driven strategies (analytics, segmentation) Foster strong relationships through: - Virtual events - Email newsletters - Crowdsourcing - Recognition events - Mobile apps Continuous evaluation and improvement.

Universities need to differentiate their formal and informal relationships with alumni. On the formal side, alumni are beginning to expect more comprehensive resources and continued education programs, but are less likely to respond positively to formal/email-list-type communications. Students should be given more interpersonal access to alumni. Alumni NEED informal channels to communicate, and the day-to-day connection between students/faculty and alumni should be a priority.

Providing alumni with continuous learning opportunities through online courses, lectures, and workshops is a mutually beneficial strategy for both alumni and institutions. This commitment to lifelong learning ensures alumni remain connected and engaged with their alma mater, accessing invaluable resources for personal and professional growth. By championing continuous learning, higher education institutions affirm their role as pivotal partners in ongoing education, amplifying the alumni network's value, bolstering the institution's standing for excellence, and advancing the educational mission of nurturing well-informed, proficient, and active citizens.

This article is a good start. Id like to partner with the authors to go deeper & get provocative. Why don't higher ed leaders engage in collaboration outside their silo. Why aren't campus leaders attending conferences for HR leaders & learning the world of talent development? Could it be hubris? I had to become a recovering know it all before I could even see the impending convergence between education & emplyment

Using AI for transparency and personalized outcomes next-generation data services for institutions to support individual learner search, discovery, and acquire stackable learning (be it a course, certificate, or micro-credential), while providing universities a showcase to engage alumni and attract new learners. Academia that seek to transform and validate student data more efficiently can benefit through partnerships with organizations like the National Student Clearinghouse, so that student profiles can be created, and continuously updated using intelligent matching technology. This tech combined with effective communications and collaboration allows a more holistic view of students' data and a greater opportunity to draw insights.