By illustrating how accessibility broadens the user base, improves overall satisfaction, and can even meet legal requirements, I show that it’s not just a nice-to-have but a strategic advantage. Presenting real user stories and case studies where accessibility boosted engagement helps them see its tangible benefits. Involving them in brief tests with assistive technologies can open their eyes to the challenges faced by some users, encouraging empathy and understanding.

To convince a stakeholder about the value of UX accessibility, I focused on what they care about most — growth, innovation, and reputation. I showed how accessibility drives product innovation (like voice assistants), expands market reach by including more users, and reduces legal risks. I framed it as a smart business move, not just a design requirement. This shift in perspective made them see accessibility as a competitive advantage, not an obligation.

When a stakeholder dismisses accessibility in UX design, it's important to approach the conversation with empathy and understanding. Start by acknowledging their perspective and then gently guide them towards a more inclusive approach. You can emphasize the business benefits of accessibility, such as reaching a wider audience, improving brand reputation, and complying with legal requirements.

Accessibility is a strategic advantage that enhances user experience, boosts engagement, and drives inclusivity. For instance, clear color contrasts benefit not only users with visual impairments but also those in bright sunlight. Sharing stories, like a user with motor impairments navigating independently through thoughtful design, underscores its real-world impact. Brief exercises with assistive technologies, such as screen readers, help stakeholders experience challenges firsthand, fostering empathy and highlighting how accessibility creates better, more inclusive products.

To address a stakeholder dismissive of accessibility, I would focus on demonstrating its value with data and examples. I’d highlight legal requirements and the potential financial and reputational risks of non-compliance. Presenting case studies showing improved user engagement and broader market reach due to accessible design could shift their perspective. Additionally, I’d suggest quick wins like enhancing readability and scalable text to showcase tangible benefits. Encouraging empathy through interactive experiences, such as navigating with screen readers or simulating visual impairments, would further emphasize the importance of accessibility in UX design.

To change a stakeholder's perspective on accessibility in UX design, show them real-world examples and data that highlight the benefits, like increased user engagement and legal compliance. Conduct a live demo to illustrate accessibility issues, and suggest starting with a small, manageable project to demonstrate impact. Keep them involved in testing sessions to build empathy and understanding. Connect these efforts to business goals and present a straightforward cost-benefit analysis to make a compelling case. This hands-on, results-oriented approach is practical and effective.

I once worked with a stakeholder who believed accessibility wasn’t a priority. Instead of arguing, I shared a story about a visually impaired user struggling to complete a simple task on a website. I explained how a small change—a more accessible button design—completely transformed their experience. Then, I showed how companies that prioritize accessibility reach a broader audience and avoid legal risks. I even highlighted competitors who gained an edge through inclusive design. Finally, I suggested starting small—implementing one accessibility improvement to show its impact. When they saw the results, their perspective shifted, and accessibility became a shared goal.