Voici comment vous pouvez répondre aux échecs marketing en utilisant l’autoréflexion et la conscience de soi.

As human beings, we have a natural curiosity to explore new things, but a reluctance to appreciate when they have not worked out. A growth mindset allows you to create that shift - and to see failure as opportunity. It is much better to discover that something is not working, than to maintain the status quo, while your competitors streak ahead, and you remain oblivious. For example we ran a LinkedIn brand campaign for ourselves, testing 12 creatives and 7 audiences, iterating constantly. The best CPM came in at £3.02 and the worst at £17.46. And the best news? We know what messaging and audience combinations work best. Be scientific! Design tests with intent, manage the variables, so you don't just understand what has worked, but why.

>Firstly, acknowledge your feelings and accept the failure. >Revisit goals, target audience, communication, channels used. >Gather feedback on within team, colleagues and through monitoring social media sentiments or survey loops. >Monitor competitors and their way of handling similar campaigns >Identify your own areas of strengths & improvements >Avoid making decisions basis gut feelings >Create a revised plan post analysis of the identified issues & establish clear objectives >Monitor regularly & be agile to make changes when needed

What you are stating here is the impossible ... Those who live and run in the world of Marketing or Advertising "tactics", only know that game ... They know nothing about Strategic Marketing, and wouldn't promote it if they did, because it's not on their menu, or they don't specialize in that ... All they would do, is try another tactic, or modify their existing tactic ... When all along, the strategy is poor ... Or nonexistent ... The sad part of it is, the unsuspecting Business Owner is the one who pays the price ...

Ugh, that campaign flop feeling. It hits you like stepping in you-know-what you forgot to clean up from the dog. Denial's tempting, wanting to bury your head in spreadsheets and pretend nothing happened. But trust me, that's like tracking mud all over the house. Instead, take a deep breath and rip off the metaphorical bandage. Accept that things didn't go according to plan. It's okay! Now you get to be a detective and figure out why. What were you hoping to achieve? Where did things go sideways? Be honest with yourself, even if it stings a bit. Think of it as gathering clues to crack the case of the missing campaign win. Once you have a clear picture, then you can start brainstorming solutions and plotting your comeback mission.

They simply cannot analyze objectively ... They work in an arena of Tactical Marketing ... They do not know anything other than, to try and improve on their tactics, or try another tactic ... And, none of that is the answer or solution ...

Alright, buckle up, let's dissect this thing like a culinary student with a mystery meat! We've all been there, staring at the burnt remains of our metaphorical souffle. But instead of wallowing in the ashes of defeat, let's use this as a chance to learn and grow. First things first, we gotta take off our rose-tinted glasses (or beer goggles, depending on the situation). Ditch the "woe is me" narrative and focus on the cold, hard facts. What exactly went wrong? We gotta be honest with ourselves, even if it stings a bit. Think of it like troubleshooting a wonky gadget. We gotta examine the blueprint (our strategies) and see where the wires got crossed. Did we underestimate a rival's power move?

They simply don't embrace the RIGHT feedback, and never will, as they look at anyone offering that as a competitor ... Or, they don't know what they are talking about, because it is something they wouldn't really understand ... They sell Marketing or Advertising tactics ... It is the world they run in, and it is NOT the answer or solution to any business' problems or woes ... It is the very last part of any strategy ... It doesn't have a brain, it is only to implement a strategy ... Nothing more, nothing less ...

Ugh, that flop of a social media campaign still stings. I poured my heart into those avocado-themed dog treat ads, but the engagement was about as lively as a soggy biscuit. But hey, you win some, you learn a ton (hopefully). Looking back, I think I overestimated how much dog owners care about trendy human food for their pups. Maybe some good old-fashioned "play fetch" visuals would have resonated better. On the bright side, this whole thing highlighted a gap in my knowledge of pet owner demographics. Time to brush up on market research techniques! Plus, I wouldn't mind learning a thing or two about video editing. Having those skills in my back pocket could make future campaigns way more pawsome.

A pivot is rarely a good thing. It is always better to iterate if you can, and learn along the way. Failure is an inevitable part of business, but a marketing pivot is not always the best response. Pivoting can erode brand identity, confuse customers, and signal instability. Instead, focus on refining your current strategy. Strengthen your brand’s core values, improve customer communication, and optimize existing campaigns. This approach maintains brand consistency and builds long-term trust. By staying true to your brand and making incremental improvements, you can turn failure into a stepping stone for sustainable growth without the risks of a drastic pivot.

If this is for the Small Business Owner, Entrepreneur, or Professional, I would agree ... If this is for those who sell Marketing or Advertising tactics, they cannot pivot like this ... They don't offer it, and they don't get paid for it ...

There is only one way to move forward ... For the Business Owner --- Learn the difference between strategy and tactics ... Read a War manual for God's sake ... For those who offer tactics, partner with a Business Coach or Marketing Strategist ... And become something greater as a "team" ... But, I would put money on you not ever doing that ...