Promodo

What if you could close the gap between your marketing efforts and actual results? That’s exactly what closed-loop marketing does—it connects your data, campaigns, and customer interactions to create a full-circle strategy. In our latest blog, we break down: 💡 What closed-loop marketing is and why it matters. 💡 How it helps align sales and marketing teams. 💡 Steps to implement it effectively for measurable ROI. 🔗 Read more here https://lnkd.in/dtKYFNF3 #MarketingStrategy #ClosedLoopMarketing #DataDrivenMarketing #ROI

📹 YouTube revealed the most effective ads of 2024 This year, #YouTube used #Gemini, an #AIchatbot, to analyze over 13,000 of the platform's top-performing ads to understand why they were so successful. Here's what they found: 1️⃣ Experiment with video length 44% of YouTube's most popular ads, including #Shorts and In-Stream ads, deviated from the traditional 15, 30, and 60-second formats. 52% of Shorts and #InStreamAds were over 15 seconds long this year. Typically, ads aren't long, which limits advertisers. However, unexpected formats sometimes yield better results—like the 11-minute conversation between Louis Vuitton's creative director and actress Emma Stone, which generated 20% more watch time than the category average. 2️⃣ Create ads that don't feel like ads Gen Z values authenticity—they're drawn to ads that don't feel like they're selling anything. In 2024, the most effective techniques in advertising were DIY and storytelling, offering fresh, entertaining, or informative content that resonated with viewers. 3️⃣ Collaborate with communities YouTube is home to many fan communities: 54% of Gen Z fans agree they belong to fandoms that don’t include anyone they know personally. Brands are successfully using this insight to reach new audiences. For example, Coca-Cola partnered with K-pop, Sephora with Coachella visitors, and the NFL with Sims game fans.

Is your mobile site underperforming? Here are the top reasons why users might be bouncing off👇 Read more in our recent blog post 👉 https://lnkd.in/dk6bg5zZ

Happy New Year 2025! 🥂 As we enter a new year, we want to thank our clients, partners, and team for a productive 2024. May 2025 bring you new ideas, exciting opportunities, and remarkable success in every endeavor. Let's keep growing, innovating, and achieving considerable results together! ✨

📌 Want to track which channel drives the most traffic from your content and ads? Then we recommend using #UTMtags. Setting them up takes less than 30 seconds, but you'll gain valuable metrics to analyze your campaign performance. We've covered the key components of #UTM tags and free tools for generating them in our latest post. And if you're curious to see what a UTM-tagged link looks like — click here. https://lnkd.in/dsw3vGsQ

Merry Christmas from Promodo! This Christmas, we’re grateful for the trust and collaboration of our clients and partners. May this festive season bring you joy, prosperity, and fresh growth opportunities. Together, let’s make the coming year even more successful! Wishing you a Merry Christmas and a season filled with success and happiness!

Creating a #CalltoAction seems easy, but is it actually? We talked with Anton Chebotarenko, our Head of the UX/UI department, to discuss all the nuances that can make a huge difference. Read the full article: https://lnkd.in/dDZHCZfC #CTA #UXdesign #UIdesign #webdesign

💬 How to turn new customers into loyal, repeat buyers? Customer retention can help with that. In our latest article, Promodo shares the top 5 #metrics to measure #customerretention for your #eCommerce project and how to use them effectively. https://lnkd.in/dpZj3Nvw

🍦 "We wanted to boost sales of ice cream cones, but ended up featuring ice cream in cups on the poster." This happens when a business rushes into communication with "quick creatives," ignoring the #research and strategy-building phase. As a result, the brand loses its #positioning, and the company wastes money on ineffective creative. In our latest article, we explain why launching creatives without a strategy is a mistake and show how to do it the right way. https://lnkd.in/dYbiDXnp

Want to boost conversions and reduce user churn? Show your products “in action”! Experience shows that customer photos, taken in real-life settings, build much more trust in your product than standard website images or curated reviews. Yet, 67% of websites fail to use social media #content, leaving shoppers without the confidence-boosting information they need. This often drives users to search for “unfiltered” images on #socialmedia or competitor sites—putting your business at risk of losing them forever. We recommend integrating this type of content directly on your product pages to keep users engaged and strengthen their confidence in their choices.