The Idea Suite

In the spirit of holiday gift-giving 🎁, some of our team members have rounded up a selection of innovative products that have caught their eye. From sound-filtering earplugs and cooling sheets to smart glasses, bee-friendly honey harvesting systems, and multitasking beauty gems, there's something for everyone on your list. What unique✨ finds are you gifting to your loved ones this year? Share your ideas – we’d love to hear! #HolidayGifts #InnovativeProducts 

Success🏆 isn't always a straight path but rather a journey filled with ups and downs. What defines our success is not avoiding these challenges but maintaining our enthusiasm and drive despite them. Here are a few tips to keep the spark alive✨ and reignite your motivation when needed: #Motivation #Leadership #Resilience #SuccessMindset

In today's competitive market, standing out is essential, but there is a delicate balance⚖️ between broad appeal and differentiation. Here are a few ways brands can shine without narrowing their focus: 🌟 Embrace authenticity – authentic brands resonate, be transparent and true to your core values to build trust and loyalty. 🌟 Innovate continuously – keep your offerings fresh and relevant. Innovation attracts attention and meets diverse customer needs. 🌟 Deliver exceptional customer experience – outstanding service creates memorable experiences, fostering strong customer relationships. 🌟 Craft compelling stories – share your brand’s journey and vision in a way that connects emotionally with your audience. 🌟 Champion social responsibility – engage in meaningful social and environmental initiatives, consumers favour brands that contribute to positive change. Standing out is about excellence and understanding your audience deeply. Broad appeal doesn't mean bland – It's about being exceptional in ways that matter most. #MarketResearch #Innovation #BrandStrategy #CustomerExperience #BusinessGrowth

🔔Trend-Watch Tuesday🔔 There has been a sharp increase📈 in recent years in innovative technology meant to provide personal data📊and improve health and well-being. Here are five examples of wearable technology that are making a splash in the health and wellness space: #TrendWatchTuesday #WearableTechnology #HealthAndWeallness 

The Idea Suite President and Co-founder, Shelli Baltman, shares how customer research🔎 can be done on a tight budget 💸 . #CustomerResearch #ResearchOnABudget #InnovateSmarterNotHarder

The Idea Suite Co-Founders Shelli Baltman and Fiona Stevenson were thrilled to attend The Globe and Mail's Growth Camp 2024. This event, organized for the winners of Canada’s Top Growing Companies, featured panels and round-table discussions on the most relevant topics impacting founders and CEOs today. Thank you to our team, partners and clients for enabling The Idea Suite to participate in this day of inspiration and connection again this year! Grateful to be part of the Canadian entrepreneurial community. #topgrowing24 #entrepreneurship #theideasuite #innovation #creativity

The Idea Suite is thrilled to be recognized as one of Canada’s Top Growing Companies! Growth in the field of innovation is directly correlated to the quality of the work – and two ingredients have played a key role in our growth story: 1️⃣ An amazing team, past and present, who put their heart and soul into delivering exceptional work with a values-led client experience; 2️⃣ Courageous and visionary clients who challenge us to bring our best to everything we do – and constantly up our game. So grateful to celebrate this recognition with our best-in-class clients, team members and partners! Looking forward to another year of creating ground-breaking work together! 🌟 #topgrowing24 #canadastopgrowing #entrepreneurship #leadership #innovation #creativity #theideasuite

Standing out in an established market is no easy feat, but five brands have been doing an exceptional job in carving a niche for themselves. 📌 The Ordinary by DECIEM | THE ABNORMAL BEAUTY COMPANY 📌 Graza Olive Oil 📌 Vacation Inc. Sunscreen 📌 Djerf Avenue  📌 Owala Scroll through to find out more 👉 : #InnovativeBrands #BrandDifferentiation #MarketNiche

We’re always on the lookout for launches that find new and innovative ways to break through💥 the clutter and engage audiences. Airbnb Icons is the latest to catch our eye 👀. Innovation manager Amy Kocher shares six reasons why this one stands out from the crowd: #AirbnbIcons #Innovation #ImmersiveExperiences #InnovativeMarketing

🔔 Trend-Watch Tuesday 🔔 The trend of at-home green spaces🌿 and gardening has flourished since the onset of the pandemic. With consumers forced to spend more time in their homes, they began to look🔍 for ways to bring the beauty and natural health benefits of nature🌳 into their homes. This movement is not only about aesthetics but also about maximizing space, integrating green innovations, and living more sustainably and consciously.  Here are just a few products that make it easier than ever to cultivate a little piece of nature, enhancing our environment🌍 and well-being: #GreenLiving #HomeGardening #Innovation #SustainableLiving #WFH