PartnerStack

It's a new year and a new opportunity to fight underrepresentation for women in B2B SaaS. 🥊 PartnerStack’s Women in SaaS 2025 campaign is shedding light on the contributions of women in SaaS and unmasking gender-based challenges in our space. Join us in amplifying these voices and capturing the impact women are making every day. Take the survey and help us build a more inclusive new year and future: https://bit.ly/41mxFKv

Want to start posting on LinkedIn without landing on r/LinkedInLunatics? Listen up! 👋 All Content =/= Thought Leadership Thought leadership is about building credibility by sharing bold insights that position you as an industry expert. Here’s the basics: ✨ A killer profile: Creative headlines and eye-catching featured sections. ✨ Valuable insights: High-quality content (especially video) drives 3x more engagement. ✨ Real engagement: Commenting and connecting build trust and grow networks. Authenticity wins every time. Focus on creating value, not just noise. Check out the full article below to learn what to do (and not to do) on LinkedIn! 👇 https://bit.ly/3Z6ntmW

Launching a partner program without knowing your target audience? That’s a recipe for… crickets. 🦗🫣 Building the right partner personas results in better recruitment, stronger engagement, and a scalable program built on a solid foundation. Here’s how to get started: 👥 Know your partner types: Affiliates, resellers, referral partners — each group needs different support to succeed. 🔍 Do the research: Dive into qualitative and quantitative data to uncover motivations, challenges, and needs. 📋 Map the journey: Apply your personas at every touchpoint, from onboarding emails to commission structures. Check out the full article below for a step-by-step guide to creating personas that actually work! https://bit.ly/49hdUpX

The research is done: We've rounded up the most up-to-date partnership salary insights (no endless Googling required). 💸 Partnerships roles are more critical than ever, and with some roles boasting six-figure salaries, they’re also highly rewarding. We’ve rounded up the average salaries for these top partnership roles and what each one brings to the table: • Partnership Managers • Partner Marketing Managers • Partner Engagement Managers • Director of Partnerships • Chief Partnership Officer Curious about which role might suit you (and how much they pay)? Check out the article below! 👇 https://bit.ly/3YUtyUz

🏔️ It's been an adventure with our customers in 2024 — we've journeyed through the world of partnerships together. We're celebrating some of the most iconic partnership trailblazers in our ecosystem to inspire your own path forward. Join us as we... ⚓ Head to Opportunity Harbour with Genesys (led by Captain Stephen Procopi) 🌊 Surf the Creator Currents with Glide (ride the wave with Brett Haralson) 🌴 Adventure the Revenue Rainforest with Jungle Scout (explore with Kieva A.) 🏁 Drive the Acceleration Circuit with Fundraise Up (speed with Salvatore Salpietro) 🛍️ Visit the Partnership Bazaar with Fiverr (peruse with Limmor Kfiri) 🪨 Vacation the Clarity Cove with Leadpages (Shoutout to VP Ryan Truax) 🧗 Climb the Merger Mountain with Postscript (hike with Wassim Dakik) Which destination is on your revenue bucket list? 🤔 👉 https://lnkd.in/dhQZa37d #B2BSaaS #partnerships #customers #casestudy

Did you know female founders only receive roughly 2% of VC funding (TechCrunch)? 🥲 Despite considerable progress, women remain dramatically underrepresented in tech leadership and face significant challenges across the industry. PartnerStack’s Women in SaaS 2025 campaign is getting the data on the work women do in SaaS every single day — and we need your help. Take the survey today and share your story to support this important work: https://bit.ly/41mxFKv

As we look back on 2024, we have a lot to celebrate and 100,000 active partners is one of the milestones we're especially proud of 🥂 PartnerStack's CEO Bryn Jones loves to see the success of 100k commission-earning partners within our network 📈 Watch Bryn's message for our ecosystem of incredible partnership professionals as we close out the year 👀 See our PartnerStack Globe in action 🌎 https://lnkd.in/gHFdxd7p #partnerships #B2BSaaS #GTMData

DEI isn’t just about checking a box — it’s about building a workplace where everyone feels supported and safe to THRIVE. ✨ But authentic DEI practices mean more than simply virtue signalling. In this article, we spoke with Dr. Sarah Saska, CEO of Feminuity, about how to lead with intention and support DEI initiatives in tech that go beyond performative action. And as it turns out, authentic DEI practices don’t just benefit employees, it's also good for business. Ready to invest in meaningful DEI? Check out the full article below to learn how to turn intention into application! https://bit.ly/45DkF3c

Our partners made some great strides in 2024 📈 💰 We're taking a look back at some of the top partner milestones of 2024, including: → Sales made through the PartnerStack Network → The dollar amount in commissions earned by partners → How many partners logged in this year You’re going to want to unwrap this data story 🎁✨ Stay up-to-date with today’s real partner activity: https://lnkd.in/gHFdxd7p #B2BSaaS #partnerships #data

Beware the loudest voice in the room — it’s not always the wisest. 🔮 ✨ Your Go-to-Market Fortune for this week is the False LinkedIn Prophet. In partnerships, the ones shouting advice without doing the work themselves can leave you feeling stuck, like a chariot pulled in opposite directions. Real strategies require real effort, there’s no cheat code to success. But here’s the good news: for those putting in the work, the rewards are coming. Stay the course, trust the process, and follow us for your weekly GTM fortune. Your effort will pay off. https://bit.ly/4fUXoO9