Media Profile

It was another one for the books. Media Profile’s legendary holiday party is known among media and our clients as the season’s must-attend event. The annual bash originated in the 1980s to celebrate our hard work with the people and partners who make our jobs so rewarding. Our relationships define us – be it our clients who really are our partners, the media whose jobs are much harder (and busier) than ever, creators and a few politicians. This year’s event, which was referred to in the Toronto Star once as the city’s “most crashable corporate party” (don’t think about it – our lists and door are carefully managed), was one of the most celebratory in recent memory. Thank you to all who came to celebrate an amazing year.

We are proud to share that one of our Senior Vice Presidents, David Wills, has been chosen as President-Elect of the Public Relations Global Network.   This prestigious role reflects David’s dedication, leadership, and expertise in public relations. As a current member of PRGN’s Executive Committee, David will begin his term as President in October 2025, serving until December 2026.   At Media Profile, we take immense pride in being part of a global network that sets the standard for excellence in public relations.   #PublicRelations #PRGN

Leading up to the 100th anniversary of The United Church of Canada, we are partnering with the Church and its more than 2,400 sites of worship to put a spotlight on The United Church of Canada’s commitment to inclusivity, community engagement and social justice. #NewClient #PublicRelations

DEI is a driver of corporate reputation and builds consumer trust resulting in increased brand loyalty andmarket share. Spread the truth about DEI with 4A's, 4A's Foundation, AMEC Measurement and Evaluation, Association of National Advertisers, Commission on Public Relations Education, Diversity Action Alliance, Institute for Public Relations, PR Council and more. #DEIisGoodforBusiness #DEI #Diversity #Equity #Inclusion #Communications

Welcome to our newest #PRGN partners in Taiwan, Spain, Florida and Oregon.

Exciting News! 🎉 We are thrilled to announce our new partnership with IPEX by Aliaxis 🤝. IPEX is North America’s leading manufacturer of integrated piping products and recognized for innovative solutions that are addressing global water management challenges. Stay tuned as we share updates from our work with IPEX and other clients within the corporate, technology, manufacturing and infrastructure sectors. #ClientNews #NewBeginnings

We're thrilled to introduce new members to our team and congratulate others for their recent promotions. 👏 🎉 As Media Profile’s newest Creative Director, Alex Champlin brings over a decade of experience helping organizations create compelling brand narratives. Banu joins the team as an intermediate graphic designer with five years' experience sparking ideas, leading projects and creating impactful designs. Gemma Mastroianni brings expertise spearheading multifaceted marketing campaigns as the agency’s newest Influencer and Content Strategist. Shotaro Moore and Alexandra Connor join Media Profile full time as Account Coordinators following internships with the agency and Tristan Dinneen has been welcomed back as an Intern, after completing her studies. We're also thrilled to announce that Leah Williamson has been promoted to the role of Consultant after supporting consumer accounts with her strategic and analytic approach, timely insights and creative ideas as an Account Coordinator.

The Home Depot Canada challenged Media Profile to create a moment beyond its core spring/summer period. Canada's leading home improvement retailer went all in on owning seasonal décor with Nightmare on Queen Street - a Friday the 13th Halloween takeover of the Campbell House Museum on the corner of Queen & University. This eye-catching, immersive event was a draw for media and influencers and nearly 4000 public guests who got to be horrified, delighted and inspired to make this Halloween more frightening than ever. Indeed, it took a village, but we did it with our client team and their extended merchant, design and distribution partners. The earned media and influencer coverage was incredible and the public impact was overwhelming. People started capturing photos and video from the moment our first 12-foot Skelly was set up and didn't stop until the space was cleared.

It’s great to be shortlisted for Strategy Magazine’s 2024 PR agency of the year! Our clients, Starbucks, Uber and Daily Bread Food Bank, along with team members inspire us to create amazing campaigns. It’s even better when industry members get to see some of what we’ve achieved. Stay tuned for the next chapter. #strategymag #PRAOY

Where we work can transform how we work. It’s one of the reasons we encourage colleagues to take a month to find new horizons with our Work Away benefit. It’s also why we’re so proud to share these tips from KAYAK's Travel Check In: Summer 2024. Link to the full report in comments. #ClientLove #Travel #KAYAK #PublicRelations