FORM

With 2024 coming to a close, it’s been a BIG year for the FORM team! Over the past 12 months, we’ve been hard at work launching new features and innovations designed to help you swim smarter, straighter, and faster. In this blog, we take a moment to reflect on the journey and highlight what we’ve delivered this year → https://lnkd.in/g9aFPuJe Now, as the New Year approaches, here’s to an even bigger 2025! 🚀

It's stories like Dustan's that drive us to innovate every day! 💡 Here's how FORM turned the 'dreaded swim' into the triathlon discipline Dustan enjoys the most, in less than a year. Read Dustan's story → https://lnkd.in/gDnWjeRr

This past weekend, we were delighted to attend the sold-out inaugural Triathlon Industry Association (TIA) & Triathlon Industry Conference (TIC24) event at Loughborough University. FORM's Andrew Pirie shared his thoughts on the Innovation and Sustainability panel on what's shaping the future of triathlon, and how innovation across endurance sports can drive performance forward. It was a great discussion with fellow panellists Rei Lalo, Raya Usher, and Jon Rew, hosted by Annie Emmerson. The event brought together a room packed with industry-leading brands, event organizers, clubs, and retailers—all engaged and passionate about a positive future for triathlon. #Triathlon #Swimming #Tech #Innovation #Wearables #WearableTech Rebecca (Becs) Richardson Gary Roethenbaugh endurance.biz

We are delighted to welcome FORM Athletica as part of our community, confirming their membership of Triathlon Industry Association (TIA). 🤝 We are excited to have Andrew Pirie, Founder of Endurance Connection & UK Country Lead FORM, as a panellist. We can't wait to discuss innovation, sustainability and work together to strengthen the future of triathlon! 🎤 #TriathlonIndustry #Challenge #TIAConference #panel #TriathlonCommunity #Collaboration #TIA2023 #GrowingTheSport #TriathlonIndustry #TIC2024 #TIAConference #TriathlonCommunity #IndustryLeaders #Collaboration Running Industry Alliance (RIA) & The Running Conference (TRC) Endurance Connection Andrew Pirie Rebecca (Becs) Richardson Gary Roethenbaugh Kate Allan Dan Eisenhardt Lauren Blakemore Kevin Abt Scott Dickens, OLY Blaze Jemc

🗣️ "Augmented reality is about putting helpful information into our field of vision. Apple’s Vision Pro may currently be the most sophisticated example of this on the market, but this pair of goggles might just be the most useful" Thanks to the Financial Times team for including our FORM Smart Swim 2 goggles in their latest roundup of top visionary tech! Read the article → https://lnkd.in/gwwsNnzS #AugmentedReality #AR #Wearables #Swimming #Triathlon

It's always a pleasure when I get the opportunity to write about topics that intersect my work and personal pursuits, and this blog piece was a chance for me to dive deeper into a device that's done just that recently: the FORM Smart Swim 2 goggles. It's a fascinating product that I think does an excellent job of pinpointing the needs of a specific user group (swimmers and triathletes), addressing a need (personalized coaching to help them improve) and using the right technology to do so. As a result, I think it tells us a lot about the direction of travel for augmented reality and wearables of the future. Take a read here: https://lnkd.in/diJHJaEZ Come for the content, stay for the great picture of yours truly modelling the goggles. Oh, and if you have any other recommendations on sports tech I should be looking at right now, let me know in the comments! William Parry, Brian Johns, OLY, Ben Wood, Kane McKenna, Benjamin Hatton, Ekta Mittal #wearables #augmentedreality #AR

Shopping season is here: Wellworthy has handpicked some of the best early Black Friday deals of 2024. We've curated 30+ offers from brands like Hyperice, FORM, Momentous, Future, Lifeforce, ŌURA, Tonal, and more. We'll be adding more deals as they drop throughout the week. Check out the full guide here: ⬇️ https://lnkd.in/gixWq57c P.S. Any deals you think we should add? Leave a comment or send me a DM.

🎄 With the Holidays fast approaching, it's awesome to see our FORM Smart Swim 2 goggles featured front and centre in Men's Health magazine UK! Sharing great company with Zwift, On, Garmin, and more. 👏 Learn about Smart Swim 2 here → https://lnkd.in/gAi4uN2B #SportsTech #Wearbales #Swimming #Triathlon #Innovation

🚨 𝗧𝗵𝗲 𝟮𝟬𝟮𝟰 𝗦𝗽𝗼𝗿𝘁𝘀 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗔𝗻𝗻𝘂𝗮𝗹 𝗥𝗲𝘃𝗶𝗲𝘄 𝗜𝘀 𝗟𝗶𝘃𝗲! 🚨 Summing up a revolutionary year in sports innovation, from breakthroughs that changed the game to a glimpse of what's next, brought to you in association with Capgemini explores the stories and ideas that are redefining sports as we know it. Here are the highlights from our chapters Find out how the International Cricket Council revolutionized cricket in the USA with digital integrations. (Authored by Finn Bradshaw, International Cricket Council) Discover why GenAI is transforming sports content like never before. (Authored by Itai Epstein and Simon Ironmonger, WSC Sports) Learn how Sportradar's AI technology is changing sports broadcasting. (Authored by Behshad Behzadi, Sportradar) See why Indiana has become a powerhouse in sports tech innovation. (Authored by Jeffrey Hintz and Madi McGuire, MSA, Sports Tech HQ) Explore how JTA uses AR and AI to engage sports fans worldwide. (Authored by Mark Cooper, JTA) Discover how women's sports venues are being redesigned with cutting-edge technology. (Authored by Kirsty Mitchell and Melissa Clark with support from the HOK 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗦𝗽𝗼𝗿𝘁𝘀 𝗚𝗿𝗼𝘂𝗽) Find out why synthetic fuels are the future of sustainable motorsports. (Authored by Alex Payne) Learn how Capgemini's partnerships are enhancing fan experiences through technology. (Authored by Steven Webb, Capgemini) Discover how DFL's "Bundesliga In-Car Stadium" is redefining in-car entertainment. (Dr. Roman Schade, Jilo Hirosawa, Dominik Scholler (𝗔𝗹𝗹 DFL Deutsche Fußball Liga) and Stefan Bratzel, Prof. Dr. (Center of Automotive Management (CAM) Don't miss out on these exclusive insights—get your copy now! 👉 https://lnkd.in/eZzDJC8q #STA25 #OnlyfortheInnovative #ArenaofInnovation

We're down at The Running Event in Austin, Texas! Swing by booth 2520 to meet Mark, Scott, and Timothy from the FORM team, and check out our Smart Swim 2 goggles. #Running #Swimming #CrossTraining #AugmentedReality #AR #Wearables