Ascenda Brand Marketing

Best ads of 2024: From heartwarming moments to campaigns that made us stop scrolling, the work on this list made us think, smile and most of all chuckle. Here's a quick look at some of this year's standout work by new—land, TBWA\Media Arts Lab, LOLA MullenLowe, 4creative and SMALL. See the full list ➡️ 🔗 https://lnkd.in/dSSrR34r #AdAgeBestOf

🍂 Nature and color are beautifully intertwined. This autumn-inspired palette showcases how perfectly the natural world aligns with Pantone hues, from Aspen Gold (PANTONE 13-0850) to deep Plum (PANTONE 19-2025). Let this harmony inspire your creativity this season. What colors are catching your eye? 🍁🎨 Image by: Long Live Simple, LLC🍂 #pantone #design #inspiration

Instagram Updates for 2025: What Every Marketer Needs to Know With new features rolling out for 2025, Instagram is making it easier for marketers to connect with audiences, boost engagement, and drive growth. Here’s a quick breakdown of what’s new and how to use it! 👇 💬 Comment on Stories Now, your followers can leave public comments on your Stories, helping you engage with them in real-time. Use this feature to gather feedback or spark community discussions. 🤫 Reveal Sticker: Create buzz by hiding content behind a sticker that viewers can tap or DM to reveal. This is perfect for exclusive product launches or sneak peeks! 🎨 New Fonts & Stickers: From music-enhanced “Add Yours” stickers to fun new fonts, Instagram has added more creative ways to express yourself in Stories. How will you get your audience involved? 🎠 Extended Carousel Posts: Now, you can share up to 20 slides in a single carousel post! This expanded feature lets you dive deeper into storytelling, event recaps, or product showcases. 📝 In-App Text Overlay: Add text and stickers directly to your feed posts without leaving Instagram. Great for quick, on-the-go content creation. 🎞️ Reels Upgrades: With up to 20 audio tracks and advanced editing tools like clip replacement and split editing, Reels just got even more dynamic. 🤝 Collaborate on Reels:: Team up with up to 5 collaborators to boost your reach and engagement across multiple audiences. It's time to get creative with cross-promotion! 📺 Live from Desktop & Broadcast Channels: Go live directly from your desktop for high-quality streams, and engage your most dedicated followers in exclusive broadcast channels. 🤖 Meta AI Integration: Need hashtag ideas or content inspiration? Meta AI is your new assistant! Use it to simplify research and automate your audience interactions. Need help understanding how these recent updates can benefit your business? Check out the show notes from a recent episode of the Social Media Marketing Podcast with Michael (Mike) Stelzner and Instagram expert Chelsea Peitz. 👇 https://lnkd.in/gsyznYtt

According to a Retail Council of Canada (RCC) consumer study on back-to-school shopping expectations this year, 34 per cent of shoppers are gearing up for Back-To-School and 85 per cent plan to maintain or increase their spending. https://lnkd.in/g4R-j4F5 #business #news #retail #backtoschool #consumers #spending Retail Council of Canada Michelle Wasylyshen Mario Toneguzzi Diane J. Brisebois

🌲🎂 Happy 80th Birthday, Smokey Bear! Since his debut in 1944, Smokey has not only been a symbol of wildfire prevention but also a cornerstone in the evolution of public service advertising. As we celebrate this milestone, let's take a closer look at the marketing strategies that have allowed Smokey to remain a beloved figure across generations. Smokey Bear's campaign is a masterclass in branding and message consistency. Initially created to combat wartime threats of forest fires, Smokey quickly transcended his original context to become a universal voice for environmental responsibility. His simple yet profound message, "Only YOU can prevent wildfires," is a perfect example of effective communication that resonates and sticks with the audience. The longevity of Smokey’s campaign teaches us valuable lessons in adaptability and audience engagement. Over the decades, the campaign has skillfully embraced shifts in media from print and TV to digital platforms, ensuring Smokey remains relevant in changing times. This adaptability, paired with a steadfast commitment to a core message, shows the power of branding in driving long-term public engagement. As marketers, we can draw inspiration from Smokey's strategy to maintain brand relevance and integrity, no matter how much the market landscape changes. Here’s to many more years of impactful messaging and brand evolution! 🐻🔥 #smokeybear80 #smokeybear #marketingstrategy #brandlegacy #publicservicecampaigns #onlyyou #ascendamarketing #fridayfeature #fridayfun

🌟 Ready to transform your social media into a sales powerhouse? We're turning social platforms into vibrant marketplaces. Welcome the shift with strategies that convert engagement into sales seamlessly. Connect with us to revolutionize your e-commerce approach! 🚀 🧠 HubSpot #wednesdaywisdom #ecommercetrends #socialmediamarketing #digitaltransformation #marketingagency #ascendamarketing

At Ascenda Brand Marketing, we don't just create brands; we craft unique identities that make waves. 🌊 Our secret? Turning differentiation into an art form. From bold strategies to flawless execution, we ensure your brand stands out in a crowded market. Ready to turn your brand into a masterpiece? 🎨 Let's connect and transform your vision into reality! Discover more at www.ascendamarketing.com #mondaymotivation #branding #marketingstrategy #digitalmarketing #contentmarketing #branddifferentiation #marketingexperts #agencylife #ascendamarketing

Throwback Thursday: Celebrating the Iconic Cadbury Gorilla Ad 🦍 When we think about marketing legends, it's impossible to overlook the epic Cadbury UK Dairy Milk Gorilla ad from 2007. It was an ad that was as enjoyable as eating a chocolate bar. This classic campaign, featuring a gorilla drumming to Phil Collins' "In the Air Tonight," was more than just entertaining—it was a game-changer for Cadbury. 🌟 IMPACT ON SALES: The ad played a crucial role in revitalizing Cadbury's brand image following a challenging period. It drove a remarkable 10% increase in sales, underscoring the power of creative advertising in boosting brand performance. 🎯 MEMORABLE AND EFFECTIVE: Even without featuring chocolate, the ad left a lasting impression, with 76% of viewers recalling it was for Cadbury a decade later. This highlights the importance of creating memorable content that resonates with audiences long after the campaign ends. 🔍 STRATEGIC LESSONS: The Gorilla ad’s success demonstrates the effectiveness of aligning brand messaging with compelling storytelling. It reminds us that powerful, emotive ads can transcend traditional marketing tactics and drive substantial business results. At Ascenda Brand Marketing, we believe in crafting campaigns that not only capture attention but also drive meaningful engagement and results. Let's continue to push the boundaries of creativity and strategic thinking in our marketing efforts! #throwbackthursday #tbt #retroads #cadburygorilla #dairymilk #advertising #marketing #marketingstrategy #marketingexperts #marketingagency #ascendamarketing

UGC guides potential customers through the purchase journey and helps you build strong connections with your audience. 💪 With Emplifi, you can effortlessly get permission and share UGC, ratings, and reviews across your website, social media, and email campaigns. Learn more: https://bit.ly/48nyoMx

Embracing the Future: Retail eCommerce Sales Set to Soar! 🚀💰 Statista says retail eCommerce sales are projected to reach more than eight trillion dollars by 2027! 🌐💸 This massive growth presents exciting opportunities for the retail advertising industry. As marketing professionals, understanding this metric is crucial. It's not just a number; it's a window into consumer spending behaviour and the effectiveness of our strategies. 🚀 Let's unpack why this matters: 1. DIGITAL MARKETING INNOVATION: As eCommerce continues to flourish, retailers must stay ahead with innovative digital marketing strategies. From personalized ads to interactive content, leveraging technology can enhance customer engagement and drive sales. Are you ready to innovate? 💻 2. DATA-DRIVEN INSIGHTS: With the rise of online shopping, data has become a goldmine for understanding consumer behaviour. Retail advertisers can harness data analytics to target specific demographics, optimize ad performance, and create tailored campaigns that resonate with their audience. Are you maximizing your data insights? 📊 3. OMNI-CHANNEL EXPERIENCE: Today's consumers expect a seamless shopping experience across multiple channels. Retailers can integrate their online and offline efforts to create an omni-channel approach. This means utilizing social media, mobile apps, and physical stores to create a cohesive brand experience. Are you delivering a unified customer journey? 🌐 The future of retail advertising is bright, but it requires adaptability and innovation! 💡✨ Embrace these trends, leverage data insights, and create compelling omni-channel experiences to thrive in the evolving ecommerce landscape. 🛍️ #wednesdaywisdom #marketinginsights #ecommerce #conversionoptimization #consumerbehaviour #digitalmarketing #marketingstats #marketingpro #marketing #advertising #marketingagency #ascendamarketing