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Comendable blast from the past #PepsiCo Why this ad still goes down as one of the best in Competive Marketing 🔹️Bold positioning fostering high brand recall: any company bold enough to go up against its powerful competitor like this is worth remembering or checking out. 🔹️Great Visual Storytelling , they didn't have to say a thing, the visuals were clear for anyone able to watch it 🔹️Great humour, playful and relatable 🔹️Simple and clear, often times Simplicity wins 🔹️Subtly luring, after watching this, a curious Cocacola Now fan would be tempted to test out Pepsi and probably convert 🟢this ad was also a great follow up to the iconic #pepsichallenge that made Pepsi gain significant market share during the cola wars. PepsiCo has remarkable gains from Competitive marketing, gains your brand can enjoy too 🔸️only be mindful of what lines not to cross, avoid insulting the brand because its insulting to its users 🔸️Do not over relay on it because it makes you appear insecure and could subtly market your competitor 🔸️Overt negativity can damage your reputation What is your best competitive marketing campaign to date? #marketing #advertising #Pepsi #creativecampaigns #marketingstrategy #visualstorytelling #brandstrategy #competitivemarketing

Brand: Cadbury Concept: The “Gorilla” campaign was a creative and bold approach by Cadbury that broke away from traditional advertising methods. Instead of focusing directly on the product, Cadbury captured attention by showcasing a seemingly unrelated yet highly entertaining scene: a gorilla sitting behind a drum kit, preparing to perform Phil Collins’ iconic song “In the Air Tonight.” The campaign aimed to convey the joy and delight associated with eating chocolate, tapping into emotions rather than relying on conventional product promotion. Execution: The ad was simple yet striking in its delivery. Opening with a close-up of the gorilla, the audience is drawn in by the emotional expressions as Phil Collins’ song builds anticipation. As the famous drum solo kicks in, the gorilla passionately drums along, delivering an unexpected and quirky performance. This surreal, humorous, and high-energy ad stood out because it didn’t mention or show Cadbury’s chocolate until the end, allowing the experience itself to resonate with viewers. The unique and unconventional execution made the campaign memorable and conversation-worthy. Impact: The “Gorilla” ad became a cultural phenomenon and a viral success, proving that advertising doesn’t always need to be product-focused to be effective. It sparked intrigue and joy, leading to increased brand affinity and a positive association with Cadbury. More importantly, it boosted sales and revitalized Cadbury’s image at a time when the brand was trying to recover from a challenging period. The ad set a benchmark for creativity in the advertising world, showcasing how bold, out-of-the-box ideas can elevate a brand’s appeal and leave a lasting impression on audiences. #marketing #cadbury #socialmedia #socialmediamarketing #digitalmarketing #campaign #ad #gorilla

Let's Talk About Today Cadbury Gorilla Marketing Advertising Campaign and Why this Advertisement is so Powerful in Worldwide.. 🚀Cadbury Gorilla Marketing Strategy: A Masterclass in Creative Advertising 🚀 In 2007, Cadbury launched an advertisement that would go down in marketing history—the Gorilla ad. Here’s a deep dive into its success, supported by facts and figures: 🎥 Innovative Content: The ad featured a gorilla playing the drums to Phil Collins' "In the Air Tonight." This unique concept captured attention immediately. 💰 Investment: Cadbury invested 6.2 million in the campaign, a significant budget that underscored their confidence in the creative direction. 🔊 Impactful Reach: 👉 YouTube Views: The ad quickly went viral, amassing over 500,000 views in its 👉 first week. Awards: It won numerous accolades, including a Grand Prix at the Cannes Lions International Advertising Festival in 2008. 📈 Business Results: 👉 Sales Increase: Following the campaign, Cadbury reported a 9% increase in sales, translating to an additional 25 million in revenue. 👉 Market Share: The brand saw a 20% boost in market share during the campaign period. 💡 Brand Metrics: 👉 Brand Love: Consumer sentiment analysis revealed a significant uptick in positive brand perception, with brand love scores increasing by 10%. 👉 Recall Rate: The ad achieved a remarkable ad recall rate of 92%, making it one of the most memorable campaigns of its time. 🌟 Long-Term Impact: Beyond immediate results, the Gorilla ad cemented Cadbury's reputation for innovative and emotionally resonant advertising. It showcased the power of creativity in driving brand success. Cadbury's Gorilla campaign is a brilliant reminder of how daring to be different can lead to extraordinary success. It’s a shining example of how combining creativity with strategic investment can yield impressive results. #MarketingStrategy #CreativeAdvertising #CadburyGorilla #BrandSuccess #ViralMarketing #BusinessGrowth #InnovationInAdvertising #MarketingInspiration #AdvertisingExcellence #Marketing #sales #advertisement #innovation #future #futurism #startup #creativity #business #gorillamarketing #socialmedia #interview #education #india #cadbury

This Pepsi ad is a remake of its own iconic past, proving that with the right execution and casting, old ideas can create new buzz. #Advertising #Marketing #BrandRevival #NostalgiaMarketing #CreativeStrategy #AdCampaigns #TimelessIdeas #Pepsi #Ideas #Strategy #Branding #Content #FMCG

🍽️ Transforming Food Marketing! 🌍 Discover groundbreaking food campaigns leveraging innovation and strategic planning to captivate audiences. From Cadbury's social media savvy to Snickers' clever search campaign, each case study sets new benchmarks for engaging advertising. Let's stay ahead in the evolving food industry landscape! 📈🍫📱 #FoodMarketing #Innovation #ConsumerEngagement

Brilliant Marketing Strategy of Cadbury 5Star🤯 Have you watched the new 5 star Ad? The video gained a whopping 3 crore plus views in just 4 months! in a world where people hate ads, this one came as a game changer. one thing that I learnt from this ad is that, "Advertisement should not feel like Advertisement" the length of the video is around 1:25 minutes, but only around the 1:15 minute did they directly promoted their brand and slogan "Eat 5 Star Do Nothing" let's say someone has no idea what 5 Star is, this video would feel like a movie trailer for them. They would be so engaged by what is happening in the video that they wouldn't feel like it is an Advertisement. if you want people to like your product, then advertise less about your product and focus more on customer pain points and their feelings. The motive of an advertisement is to sell more of your products but that should not be the sole motive, it should "Educate" the audience, "Entertain" the audience, and lastly "Sell" your product. Educate ---> Entertain ---> Sell (This should be the format of your content, copy, ads or anything that you publish. that's my opinion, what do you think about the new 5 Star ad? Thanks Nitin Saini, sukesh nayak for creating this Masterpiece! Ogilvy #AdvertisingStrategy #contentmarketing #creativeads #5star #Eat5StarDoNothing

Before you launch an advertisement campaign, the first thing you need to know is to set a goal for creating the campaign. - Dove experienced a 24% increase in revenue after the "Real Beauty Campaign" created at sparking a conversation among the target audience. - Coca-Cola experienced an increase in social media engagement and a 2% increase in sales in the USA alone after the "Share a Coke Campaign" that was created to increase engagement with customers and ensure brand loyalty. - "The Moldy Whopper Campaign" by burger king was aimed at differentiation and transparency which eventually increased visibility of the brand and positioned burger king as a leader in natural high quality fast-foods. Looking to launch an advertisement campaign for your brand, send us a DM or whatsapp DM on 08052616854, let’s draw an effective goal framework for your brand. Learn more about BrandOn on growwithbrandon.com. #BrandOn #branding #marketing #advertising #adcampaign #agency #cocacola #burgerking #dove #advertisingagency #advertisement

The number of coincidences between these two recent ad campaigns is adequately surprising! 1. Both ad campaigns are about tea brands - not the warm/hot chai, but tea, which is consumed out of a bottle, usually chilled. 2. Both are tea brands from cola behemoths - Coca-Cola's Honest Tea and PepsiCo's Pure Leaf. 3. Both ad campaigns feature famous women actors - Twinkle Khanna for Coca-Cola's Honest Tea and Lindsay Lohan for PepsiCo's Pure Leaf. 4. And here's the clincher: both ad campaigns offer the tea brand as a way to pause/take a break! Honest Tea positions the product as something Twinkle pauses and does something on her own. Pure Leaf's campaign is less subtle - it makes Lindsay Lohan hammer 'taking a break' almost as if they exist in a world where KitKat had not produced many, many ad campaigns and firmly associated themselves with the 'taking a break' positioning! Agencies involved: - Coca-Cola Honest Tea, WPP Open X. Campaign out on June 14, 2024. - PepsiCo Pure Leaf, Edelman. Campaign out on June 27, 2024. #advertising #marketing #tea #cola #beverage

Take Bold Risks in Your Ad Creative The "Moldy Whopper" campaign by Burger King is a masterclass in taking creative risks. 🍔 In this campaign, Burger King showcased a Whopper decaying over 35 days, challenging traditional advertising norms. The bold move emphasized their commitment to offering food free from artificial preservatives. This unconventional approach wasn't just for shock—it demonstrated their dedication to quality and transparency. Over three years, Burger King committed to removing 8,500 tonnes of preservatives globally. This innovative strategy delivered remarkable results: ✅ 14% increase in sales ✅ 8.4 billion impressions ✅ $40 million in earned media value ✅ 88% rise in positive brand sentiment The "Moldy Whopper" campaign exemplifies how daring, creative advertising can transform brand perception and drive outstanding results. Taking calculated risks in your ad creative can set you apart from competitors and resonate deeply with your audience. Key Takeaways for Your Next Campaign: Challenge Traditional Norms: Don't be afraid to break the mold and do something unconventional. Focus on Authenticity: Show your commitment to quality and transparency. Measure Impact: Track your campaign's impact on sales, impressions, and brand sentiment. Bold, innovative advertising can make a lasting impression and drive exceptional results. Let's lead the way with fearless creativity! #MarketingStrategy #CreativeAdvertising #BrandInnovation #SalesBoost #MarketingCampaigns #AdCreative #DigitalMarketing #BrandGrowth #MarketingTips #InnovativeMarketing

New from Ad Age: In a revamp of its agency roster, Pizza Hut has hired Interpublic Group of Cos.’ Deutsch and WPP’s VML to oversee creative and customer marketing, respectively.