Tyre Trends

Do you think the Camso acquisition by CEAT Limited was a good strategic move?

KESORAM INDUSTRIES LTD. to Himadri Speciality Chemical Ltd.: Rebirth of a giant. Birla Tyres Ltd., once a dominant name on Indian roads, is going a transformation under new ownership. Acquired by Himadri Speciality Chemicals and Dalmia Bharat Refractories, the iconic brand is being restructured to target emerging opportunities within electric vehicles and off-the-highway tyres, supported by strategic innovation and forward integration. #Himadri #Birla #Tyres

Linglong Tire and Real Madrid held a meeting on 2 December at the Real Madrid Training Ground (Ciudad Deportiva) in Madrid, Spain. This was the first in-person meeting since the strategic collaboration was formally announced on 27 September. The meeting was attended by representatives from both sides, including Wang Feng, Chairman of LingLong Tire; Álvaro Arbeloa, Real Madrid Ambassador and Emilio Butragueno, Director of Public Relations for Real Madrid. In order to experience the intense football culture and team spirit, they also went to the Real Madrid training facilities. During their journey to Madrid, LingLong Tire extended a special invitation to its international partners to attend a Real Madrid vs. Getafe game at Santiago Bernabéu Stadium. This event showcased LingLong's brand image through brand displays around the stadium. Real Madrid C.F. https://lnkd.in/drMFP_uZ #LingLongTire #RealMadrid #RealMadridClubdeFútbol #BrandPromotion

As the U.S. Tire Manufacturers Association (USTMA) prepares for 2025 under a new administration and Congress, President and CEO, Anne Forristall Luke shares insights into the industry’s priorities and recent achievements. From advancing sustainability through innovative research to advocating for updated regulations and expanding domestic retreading, USTMA is focused on driving economic growth, safety and environmental progress. #USTMA #Tyres

Pyrum Innovations AG has submitted approval documents under Germany’s BImSchG law for its Green Factory II GmbH at Perl-Besch, paving the way for construction to begin in spring 2025. Despite earlier technical delays at its Dillingen/Saar site, the submission was made on time following receipt of final technical data. #pyrum #greenfactory #recycling #innovation #sustainability #circulareconomy #wastetovalue #technology #biomass #energy https://lnkd.in/gMxvTygQ

Green Carbon Inc. , a Japan-based developer of nature-based carbon credits, has signed a memorandum of understanding (MOU) with Thailand's Rubber Authority (RAOT) to launch a biochar project utilising rubber trees from the country’s extensive plantations. #biochar #carboncredits #sustainableagriculture #rubberplantations #circulareconomy #climateaction #carbonneutrality #thailand #greencarbon #sustainability https://lnkd.in/g3_psk9R

Transition from physical to virtual testing: navigating the next frontier. Kamal Suhalka, Head - Testing, R&D, CEAT Limited #Physical #Virtual #Test

JK Tyre Novice Cup 2024 is all set to pump the adrenaline levels of participants and fans alike at the Kari Motor Speedway circuit at Chettipalayam. There will be five races over the next two days (20 and 21 December), and the best performer will take the title of overall champion of 2024. The JK Tyre Novice Cup, which is part of the 27th JK Tyre-FMSCI National Racing Championship, includes 22 racers from seven teams: Zion Racing, MSport, DTS Racing, Momentum Motorsport, Delta Speed, Ahura Racing and Avalanche Racing, all contending for the top position on the podium. JK Tyre & Industries Ltd. https://lnkd.in/dR_Mx4fT #JKTyreNoviceCup #JKTyreFMSCINationalRacingChampionship #Racing #JKTyres

The tyre industry is navigating a transformative phase, driven by evolving regulations, environmental priorities and advanced vehicle technologies. At the helm of this change in India is the ICAT-International Centre for Automotive Technology, which is aiding manufacturers in meeting current standards while preparing them for future global requirements. Saurabh Dalela #Testing #ICAT #Simulation

When it comes to motorcycle performance, enthusiasts often focus on the engine, the suspension or the design. However, one crucial element that directly impacts safety and performance is often overlooked: the tyre. Sagar Sheldekar Rommel Albuquerque Sivaramakrishnan Viswanathan #Tyre #Testing #Motorcycling