Madhurima Saha

“Show me a person of average ability but extraordinary desire and I will show you a winner everytime” ~ Andrew Carnegie I had a great time shooting this podcast with the HiveSchool team. We talked about all things related to saas sales, my personal journey, what made me never give up on my dreams and so on. #saas #sales #leadership #podcast

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In the realm of Demand Gen campaigns, we recently engaged in a transformative audit led by the renowned YellowKyte, with the able guidance of Siddharth Sharma and Ravikant Rana. Their proactive approach was a breath of fresh air, delivering a comprehensive report well within our agreed timeline. Their keen insights helped us pinpoint gaps in our strategy and swiftly remedied post-audit. The entire process was seamlessly executed, offering valuable insights that enriched our understanding of campaign dynamics. In short, working with them was both efficient and enlightening. #DemandGen #B2B #DigitalMarketing #GoogleAds #LinkedinAds

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🌟 Last evening marked the 2nd virtual meet for the small but very effective GTM Alliance India group. 🕒 We had an hour-long discussion covering the core topic: "Gathering and Utilizing Customer Feedback: Discover the most effective ways to gather and utilize customer feedback to shape your GTM approach." 🙌 Thanks to Vikram Ramakrishnan, Vipul Kalia, Krish Mehta, Vaishali Tikekar, Tirth Shah 🔮 for sharing your insights! 📋 Here's a snippet of what we covered: 📡 Types of sources through which we can gather feedback 🗂️ How to categorize the feedback received 👥 The important role of CSMs in collecting feedback 🔑 The key role of the Champion from the customer's side 🔄 Effective ways of designing a feedback loop And much more! 🌱 Budding #PMMs or #GTM enthusiasts, these meet-ups are fantastic opportunities to connect, network, and share innovative ideas and best practices. Huge thanks to Harshil Boparai for organising this! Harshil -- we have already decided the topic for our next discussion. 😎 🔗 Looking forward to more such engaging discussions and shared learning. #GTM #GoToMarket #Networking #VirtualMeetup #CustomerFeedback

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When I get asked, why is a localized brand approach so important for our members in India, we’ll, we Marketers need to understand that India presents some unique challenges and opportunities: Cultural Diversity: India is incredibly diverse in terms of culture, languages, traditions, and consumer behaviors. Brands often need to tailor their marketing strategies to resonate with local cultural nuances. Consumer Preferences: Indian consumers have unique preferences influenced by factors such as tradition, family values, and socio-economic status. Understanding these preferences is crucial for brands to develop marketing campaigns that appeal to the target audience. Regulatory Environment: India has specific regulations and guidelines for advertising, particularly concerning sensitive topics such as religion, gender, and health. Competitive Landscape: To stand out, international brands often need to differentiate themselves by understanding local market dynamics and consumer behavior. A huge thank you to our Market Lead Meenal Rajda and the team Harshada Patil Hiteshi B. Brittany Ruppert and a massive shout out to Tavia Holmes and Anastacia Maggioncalda It's a great example of a seamless integration of a global perspective while being distinctly customized for the local audience. #strongerTogether #Brandcampaign

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2 out of 3 Financial Services industry leaders are dissatisfied with their existing martech stacks, reveals MoEngage’s Martech Readiness 2024 Report 🤯! Here’s the whole story - https://bit.ly/4bq1lrs Do you know why these global leaders are dissatisfied with their existing martech stacks? Not only are these legacy stacks outdated and clunky, but they also: ❌ Slow campaign execution, hence huge pressure from stakeholders for faster results ❌ Siloed data management, hence very, very slow reporting. Is this the status quo for your brand? Drop a message in the comments below 👇

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Carving out time for creative thinking can be difficult when you are immersed in all the day to day deliverables and tactical execution. But as Marketers, it’s so important that we take time to ideate, create and collaborate. One way we’re doing this at Alloy is a monthly Bagels & Brainstorm session where our Marketing Team comes together for an hour to brainstorm a couple of topics suggested by Team members — could be a new campaign idea, an upcoming event or the latest social media trend. I love hearing our Team’s thinking, watching them get on the whiteboard, and listening to them bounce ideas off each other. And of course, nothing beats a fresh NY bagel 🥯 How are you all carving out time during this busy season for creative thinking? #marketing

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Gartner latest report on India's commercial messaging market is a must-read for professionals in the business messaging industry. The insights highlight a market projected to exceed $3.2 billion by 2028, primarily fueled by the rapid expansion of advanced messaging channels such as #RCS and #WhatsAppBusinessapi Stay informed and explore the full article from The Economic Times for valuable details. 🔗 https://lnkd.in/gj3utcfy

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AI is transforming the food industry. Orangemantra’s AI solutions are here to optimize your food business. #FoodBusiness #FoodIndustry #AIRevolution #OrangeMantra #TechForFood

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How can businesses stay relevant not just today, but also in the future? The solution is simple - Marketing. Across industries, it is the one aspect that evolves rapidly in response to and in anticipation of everything that happens in the world. Thus making it indispensable to staying ahead of the curve! My latest article in BW Marketing World explores how businesses can ethically leverage #MarTech for continued success into the future. Do, or do not. There is no try. 💯

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🌟 Introducing the champions of Customer Advocacy at Netcore Cloud! With our vision of 'ABCD: Advocacy By Customer Delight,' we're setting the bar higher, and forging meaningful connections. Every moment, every interaction — your delight is our priority! Praveen Sridhar Soham Roy Rajat Kalyankar Tanvi Dhotre #CustomerAdvocacy #ABCDVision

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#Sustainability: A Habit, Not a Chore Imagine a world where every corner is a fairytale, a destination worth exploring. But to achieve this, we must embrace sustainability as a way of life, not a forced practice. By making conscious choices, we can transform our planet into a paradise. #Technology plays a crucial role in this journey. Through innovation, we can lighten the burden on our minds and create a more sustainable future. Let's come together to explore how technology can drive positive change. Join us at #Hall7-A10 to meet our team of experts. They're ready to provide IT solutions that align with your sustainability goals. Let's work together to create a brighter, greener world.

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Elevating Customer Satisfaction in B2B SaaS: A Guide to Mastering CSAT In the realm of B2B SaaS, customer satisfaction (CSAT) stands as a pivotal metric, shaping customer loyalty, retention, and advocacy. Here's a comprehensive guide on understanding CSAT, its significance in B2B SaaS, and strategies to effectively measure and leverage it for business success. What is CSAT and Why Does it Matter? CSAT is a metric used to measure customer satisfaction with specific interactions or experiences. In the B2B SaaS landscape, CSAT plays a crucial role as it directly impacts customer loyalty, retention, and advocacy. Satisfied customers are more likely to renew subscriptions, expand their usage, and recommend your product to others. How to Measure CSAT in B2B SaaS Define Your Survey: Create a concise survey that asks customers to rate their satisfaction levels. Collect Responses: Distribute the survey through email, in-app messages, or on your website to gather feedback. Analyze Results: Calculate the average CSAT score based on received responses to gauge overall satisfaction levels. Take Action: Use CSAT insights to identify areas for improvement and make necessary enhancements to your product or service. Leveraging CSAT for Business Success CSAT is not just a metric, it's a strategic tool that can drive business growth. By actively measuring and optimizing CSAT, B2B SaaS companies can: Improve customer retention and reduce churn rates. Enhance product development by aligning with customer needs and expectations. Build a loyal customer base that advocates for your brand and drives referrals. Final Thoughts Mastering CSAT is key to unlocking sustainable growth and customer satisfaction in B2B SaaS. By understanding its importance, implementing effective measurement strategies, and using insights to drive improvements, you can elevate your customer experience and drive long-term success. #CustomerSatisfaction #CSAT #B2BSaaS #CustomerExperience #BusinessGrowth #CustomerRetention #SaaSMetrics #CustomerFeedback #ProductDevelopment

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Unlocking Growth Through Ongoing Testing & Learning: A Marketing Journey at Nift As the VP of Marketing at Nift, I’ve witnessed firsthand the transformative power of building a culture of continuous testing and learning within our marketing function. Today, I want to share our journey and the remarkable results we’ve achieved since I joined the Nift team in February 2024. 🌱 Planting the Seeds of Curiosity: Why Testing Matters: We recognized that to thrive, we needed to embrace experimentation. Our mantra became “Test, Learn, Iterate.” Here’s what we set out to achieve: ☑ Performance Marketing Channels: We explored a plethora of performance channels, testing everything from Google Search, Meta, and Programmatic ads to LinkedIn. Our website sessions increased by 36%, proving that diversification pays off. ☑ Messaging Magic: We A/B tested headlines, CTAs, and ad copy relentlessly. The result? A 290% boost in website conversion rates. ☑ Content That Converts: Content isn’t just king; it’s the entire royal court. We experimented with formats, lengths, and storytelling techniques. The outcome? A staggering 743% increase in SQLs. The Numbers Don’t Lie. Let’s talk results—because that’s where the magic happens: ☑ Deals & Opportunities: 375% surge. ☑ Closed/Won Deals: 1000% leap.  ☑ Conversion Rate (MQL to Closed/Won Deal): 200% improvement.  ☑ ROAS (Return on Ad Spend): A solid 40% boost. 🔑 The Key Takeaways ☑ Fearless Experimentation: Don’t shy away from the unknown. Test, iterate, and adapt. ☑ Data-Driven Insights: Let the numbers guide you. They’re your compass. ☑ Team Alignment: Cultivate a learning mindset across your marketing team. Encourage curiosity and celebrate wins. Join the Journey To my fellow CMOs and VPs of Marketing: Let’s build a community of growth-minded leaders. Share your insights, challenges, and victories. Together, we’ll shape the future of marketing—one test at a time. #MarketingStrategy #GrowthMindset #DigitalMarketing #TestingAndLearning #NiftMarketing #Nift

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In 2 minutes ⌚ the ascendant Ankita Chaturvedi 🪼 and I discuss how #productmarketers educate #topdown & #bottomup , 👨‍🏫 represent the #voiceofthemarket , 💬 influence brand, product, content & sales, 💰 and much more. Ankita is #gotomarket Specialist at SHOPLINE in #uk . 🇬🇧

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Really enjoyed participating in Activate's State of Demand Gen webinar! Take a list as we discuss working in the dynamic demand generation landscape. Leave a comment below on how you find the right balance between building a brand and creating demand for your company. Matt Heinz Robyn McRae Matthew Mullin Edward Grossman #b2bmarketing #demandgeneration #marketingstrategy #cmo

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