The Whole Truth Foods

The Whole Truth Foods

Food & Beverages

Mumbai, Maharashtra 43,071 followers

Rebuilding the 🌎’s trust in its food.

About us

Good food is made of good ingredients. This is the simple philosophy with which we make our products. We believe simple, homely ingredients, minimally processed, are the secret to nutritious, tasty food. So we take premium dry fruits like cashews, almonds and dates, mix them with pure cocoa for taste, and add raw, unadulterated whey for that extra boost of protein - to make these bars. These 5-6 ingredients are, literally, the only things that go into these bars. Anything else, is a strict no. no added sugar no sugar alcohols no artificial sweeteners no preservatives no added color no added flavor no gluten. no soy. no false claims no half truths no * marks Just simple, nutritionally balanced, wholesome food - that tastes yum. and nothing else.

Website
https://thewholetruthfoods.com
Industry
Food & Beverages
Company size
51-200 employees
Headquarters
Mumbai, Maharashtra
Type
Privately Held
Founded
2019

Locations

Employees at The Whole Truth Foods

Updates

  • We’re BERRRYYYYY excited to tell you that… ***DRUMROLL*** Introducing our Winter Special Edition: Strawberry Shake Protein Powder! Your cleanest, lightest 24g protein - now in strawberry! And we mean REAL strawberries. No artificial flavours (you know, those synthetic chemicals designed in labs to mimic specific taste notes). That's what you'll find in most packaged food: it’s cheap, consistent and shelf-stable, but lacks the natural complexity. And that's just not our (strawberry) jam. (Never used. Never will.) So how do we get the strawberry in? Through freeze-dried fruit - real strawberries with just the water removed. This preserves all the nutrients, fibre, and those mouth-watering natural flavours. Yes, it's pricier than the artificial stuff, but that's because you're getting real food (and not some wannabe impostor!) The best part? The taste! Mix it with cold milk for a ridiculously delicious, 100% clean protein shake. It will almost feel as if you bought ripe, red strawberries from the market and made a fresh shake in your kitchen. Yummmm. (Why else would we make it?) 😋 ‘Tis the season to be berry, falalalalala! Use coupon code BERRYEXCITED and get 10% off. Order now! Get your packs here: https://lnkd.in/d5zCA7GC

  • The Whole Truth Foods reposted this

    View profile for Anahita Sriprasad, graphic

    Creative Consultant | Content & Marketing Specialist | Animal Flow Instructor - Certified | Certified Fitness & Nutrition Coach | 1st Woman to cycle solo from K2K

    Hey The Whole Truth Foods, Happy Birthday! 🎉 Just wanted to drop a quick note because I’m feeling all the feels today. Y’all have seriously been a lifesaver. No jokes. I was about to throw in the towel on protein powder and bars after they turned my stomach into a circus act (Seriously, who needs to go through that in the name of protein, amiright?!) Anyways… I’ve been a fan since the Nothing Else days, when an article on the best and worst protein bars in India led me straight to you guys (thanks, FitShit!). Since then, it’s been smooth sailing. Every *halt in regular programming* keeping me on my toes, frantically hoping I’d guessed it right, and be lucky enough to sample some goodies. It’s been fantastic to have products (and the amazing people behind them) that actually get me. I can’t thank you enough for doing what you do. So here’s to you—keep doing your thing, and I’ll keep spreading the truth! #IKnowYouKnow #TruthSeeker Much love 🫶 Anahita

  • Read this within ten minutes if you're interested. Chance to work with the future-of-retail customers at the future-of-food brand 🤑

    View profile for Dhvanil Raval, graphic

    Ecommerce @ The Whole Truth | FMCG | CPG Startups | Amazon | Quick Commerce | Ex-RIL

    The big CPG brands of the 90s and earlier were built on strong retail distribution coupled with stellar mass media execution. The big CPG brands of the 2000s and 2010s were built on the back of a burgeoning e-commerce channel coupled with Performance Marketing. The big CPG brands of the 2020s are being built on the back of Quick Commerce. At The Whole Truth Foods, we have consciously over-invested in Quick Commerce from day one. It was our first level playing field, and it burnt through the barriers to consumer access (channel infra, price points and delivery times) to unlock scale we had not imagined before. We are writing the book on profitably growing challenger brands, and we are looking for a co-author to help us write the Q-Comm chapter. As they scale and expand their presence to more Indian cities, Quick Commerce Partners are all over the news and also - all over our growth plans. If you enjoy a role that straddles the world of offline account management and online performance marketing, this is the role for you. If you can balance the logic of a P&L with the magic of a campaign, this is the role for you. If you would like to experience the thrill of scaling one of India's fastest-growing food startups on India's fastest-growing sales channel, this is the role for you. Oh, and also - you will work with a bunch of absolute legends. And, and... we are also very, very nice people, too. Check out the JD below, and hit apply if you see a 'phrase match' on the keywords. 😅

  • You: I miss maa ke haath ka pista-badam shake TWT: We gotchu! Yeh lo shake, aur saath mei 24g protein!!! ***drumroll*** Introducing our Special Edition Pista Badaam Protein Powder! Your cleanest, lightest 24g protein, now in Pista-Badam! Exclusively available on Amazon! You know what the best part about this is? You will be chewing your protein powder while you also drink it. You read that right (we haven’t gone sooooo nuts. Yet :P). Your 24g Pista Badaam Protein Powder has real pista-badaam flakes. And it’s not just floating on the top like icing on cake.You’ll find them in every scoop and every sip. And your sips will last longer because trust us, you’re going to want to savour every bit of your protein shake. Now, we could’ve named it Nutty Pistachio Almond with a dash of curcumin and a hint of cardamom. But the one and only, the maker of the best shakes, the creator of the cleanest food and the greatest detective of all time, mom, said that it tastes like a pista badaam shake. And we want this shake to be mom-approved. So that’s what we’re calling it. We also made this in the mom-est way possible. Real pista badaam flakes. No nasties (none of the artificial sweeteners and flavours). This has been one of the most difficult variants to make. We know that pista-badaam is a loved flavour. It makes you feel warm and nostalgic. But we also knew we couldn’t just add a fake flavour to it. That’s just not us. So we’re giving you the first ever protein powder with real pista & badaam flakes that you can chew while you drink your shake. It’s realllyyyyy nuts, isn’t it? One sip, and you’ll say “pista-ba-DAAAMMMNNN” ;) PS. The Pista Badaam Protein Powder is launching exclusively only on Amazon! Order now and get 30% off! https://lnkd.in/dMJsCfQh PPS. Nudge your parents to give this a shot? We promise, this is unlike your regular protein powder. Maybe this can be the start of their protein journey, cause protein is for everyone :)

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  • You: Humari Mango poori karo! TWT: Jo Mango milega **DRUMROLL** Introducing, Our Summer Special Edition: Mango Milkshake Protein Powder! Your cleanest, lightest 24g protein. Now in Mango! Oh and when we say mango, we mean real alphonso mangoes. Not some cheap, artificial mango flavor. Which is what you’ll find in most ‘mango protein powders’ on the market. Sigh. Not our jam. Here’s our super secret process (shhh). We get actual mangoes (who’d have thought!). Cut ‘em (have to). Freeze Dry ‘em (expensive, but important because it locks in all the nutrition). Churn ‘em into a powder (because it’s protein…powder). And … done (still waiting for someone to copy the ‘get actual mangoes’ bit). Combine this with our 100% clean, super light protein, and what you get is mom’s wholesome, nutritious, oh-so-yummy mango milkshake (without any of the nasties that mom would never approve of). Make it in cold milk and it’s summer holidays all over again! Simple right? Which is how food should be. But simple isn’t easy. Took us a while to make a Mango Protein that lives up to our standards. Now that we have it, we can tell you - ye koi aam baat nai hai! And oh, aam tellin ya - this will blow your mind! Use coupon code AAMFEELINIT and get 15% off….get it now now now!! https://lnkd.in/dWkpc6nh

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  • Your post made our day and how! Thank you so much Meghha :) ------------------------- Want to be a part of the Truth Seekers community? Join now : https://lnkd.in/g6Y-K2kN

    View profile for Meggha Sharmma, graphic

    👋 everything brand communications + strategy | culture nerd

    Community this, Community that! But how many brands get it right? Last Friday, I was just casually scrolling through Linkedin and I found an invite link for the community of The Whole Truth Foods, and I joined. As a brand consultant and researcher, I am a part of a lot of such communities of consumer-facing brands, to see what are they talking about and what the pulse of the consumer is. And in my limited experience, I have not seen a community this engaged. With little to no moderation or conversation drivers, I have seen all sorts of organic conversations in this community across all age groups about -healthy recipes - workout preferences - protein powder recommendations -dietary habits -thoughts on fasting and eating windows Now I can't help but do the marketeer math of the power users converting into repeat buyers but if I keep it aside for a minute, the value it's providing people and doing the job of connecting like-minded folks is INSANE. Conversion has no business but to follow. This has to be my second favourite thing about the brand from now on. The first is their Dark Chocolate Peanut Butter. Not sponsored but won me over. #healthylifestyle #community

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  • Do you give your friends the stink-eye when they mix water and alcohol and call them an oldie? Well, according to the World Health Organization’s latest report (Jan 2023), any amount of alcohol is not good for us! But completely skipping alcohol may be difficult for us when we socialise. So can we optimise it? Yes we can. Ditch the cocktail! It’s the sugary mixers that make drinking alcohol higher on calories and addictive in nature. Instead, use water as your mixer. Furthermore, alcohol in itself is actually a depressant. Meaning, after the initial stimulating effect, it slows down your body functioning, decreases blood pressure, heart rate and mental clarity. It’s actually the sugary mixer that causes the happy high- and also causes you to keep drinking till the depressant effects kick in. See how this whole process feels looped? Want easy tips to manage your alcohol consumption? Click the link below: https://lnkd.in/dfSHgvia

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