RethinkingUX

#ux - Why do free samples make us more likely to buy? Why does a thoughtful gift make us feel compelled to give something in return? These moments tap into a deep-seated social rule: The Reciprocity Principle. Rooted in human psychology, it’s the idea that when someone does something for us—big or small—we feel an innate obligation to give back. This principle doesn’t just shape personal interactions; it’s a powerful force in business, design, and marketing. Think about how often free trials, complimentary e-books, or even a warm smile from a store clerk make you more inclined to engage or commit. But here’s the catch: reciprocity only works when it’s genuine. The moment an offer feels manipulative, it erodes trust instead of fostering it. So, how do we harness this principle effectively and ethically? Let’s explore how reciprocity shapes decision-making and how to use it in ways that build real connection and value. 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards) https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Samriddhi Srivastava Vidushi Bhardwaj Sandeep Kapoor Shivani Bhargava Puneet Arora Alok Kumar ↗ and Mayur Chaudhary. #RethinkingUX

RethinkingUX is proud to join the global celebration of World #Usability Day, embracing this year’s theme: "Designing for a Better World." Today, we reflect on how our work as UX designers can contribute to a more inclusive, sustainable, and accessible world. It’s not just about aesthetics, but about designing with purpose to enhance the lives of everyone, everywhere. Here are some key areas where we can make a difference: 1️⃣ Accessible Public Spaces: Ensuring that our environments are navigable for individuals with disabilities through thoughtful design. 2️⃣ Eco-Friendly Product Packaging: Committing to sustainable materials and practices that minimize waste and promote recycling. 3️⃣ Inclusive Technology: Developing digital platforms that cater to diverse user needs, making technology accessible for all. 4️⃣ Community Engagement Platforms: Fostering civic participation through user-friendly interfaces and multilingual support. 5️⃣ Sustainable Transportation Solutions: Designing urban transport systems that prioritize eco-friendliness and inclusivity. 6️⃣ Education Materials for All: Creating learning resources that accommodate various learning styles and abilities. Let’s work together to create a world where everyone can thrive through thoughtful design. 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards) https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Samriddhi Srivastava Vidushi Bhardwaj Sandeep Kapoor Shivani Bhargava Puneet Arora Alok Kumar ↗ and Mayur Chaudhary. #WorldUsabilityDay #DesigningForABetterWorld #Usability #Sustainability #Inclusivity #RethinkingUX #UserExperience #Accessibility

🪔 #happydiwali To our amazing RethinkingUX #community. As the festival of lights brightens our world, may it also illuminate our creative journeys and design thinking! Just as each diya adds to the collective radiance of Diwali, each one of you brings unique brilliance to our design community. Here's to celebrating new perspectives, meaningful connections, and the light of innovation that guides us forward. Wishing you and your loved ones a Diwali filled with inspiration, joy, and countless moments of creative breakthrough! Happy Diwali from the #RethinkingUX family! 🎊 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards) https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Samriddhi Srivastava Vidushi Bhardwaj Sandeep Kapoor Shivani Bhargava Puneet Arora Alok Kumar ↗ and Mayur Chaudhary. #RethinkingUX

#ux Tesler highlighted that each application possesses a fundamental level of complexity that cannot be eliminated entirely. The question remains: Who will shoulder this complexity—the user, the application developer, or the platform developer? Simplifying things isn't easy. Often, the most user-friendly products are the result of extensive labour and meticulous fine-tuning. Crafting a 'simple' product demands substantial effort. As we reduce user complexity, we essentially transfer the weight onto designers, developers, and other involved parties. Yet, as designers, developers, or product managers, it is our duty to bear this responsibility and ensure that our users encounter the best possible experience. 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards) https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Samriddhi Srivastava Vidushi Bhardwaj Sandeep Kapoor Shivani Bhargava Puneet Arora Alok Kumar ↗ and Mayur Chaudhary. #RethinkingUX RethinkingUX

❓ How do you utilise AI ? 1.⁠ ⁠AI Simplifies Data Analysis AI helps designers manage large amounts of user data quickly by spotting trends and offering insights. This allows designers to adjust and improve the user experience more efficiently. 2.⁠ ⁠AI Shows 'What,' Designers Find 'Why' While AI can detect patterns like drop-offs or low engagement, only designers can truly understand why these problems occur. Human insights are essential for addressing deeper issues behind the data. 3.⁠ ⁠Personalization Powered by AI AI personalizes user experiences by suggesting products or content based on behaviour. But designers must ensure these suggestions are ethical and unbiased to create meaningful interactions. 4.⁠ ⁠Ethics and Human Judgment AI handles automation well, but designers ensure that the decisions made by AI are fair and in line with user needs. Human oversight keeps AI-driven solutions thoughtful and user-centered. 5.⁠ ⁠AI Frees Time for Creativity By automating routine tasks, AI gives designers more time for innovation and creativity. This balance allows designers to improve their skills and focus on the bigger picture. 6.⁠ ⁠Human Touch Adds Emotion AI may increase efficiency, but only designers bring the emotional understanding needed to connect with users. The partnership between AI and designers enhances both data-driven and empathetic design. 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards) https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Samriddhi Srivastava Vidushi Bhardwaj, Sandeep Kapoor, Alok Kumar ↗ and Mayur Chaudhary. #RethinkingUX #ux #genai

#pattern #design #ux Unlocking the Power of Design Patterns! Design patterns serve as reusable blueprints for tackling common design challenges. One great example? Modals! Modals are essential for displaying critical information or prompting user actions without disrupting the main content. By incorporating modals across various projects, we refine our ability to ensure they enhance, rather than hinder, the user journey. Adding an icon to indicate success within a modal provides immediate visual confirmation, enhancing clarity and reducing confusion. This simple addition boosts user confidence, affirming that the system has responded as expected. This approach aligns with Gestalt principles, especially the principle of familiarity, allowing users to quickly recognise familiar symbols and patterns. Once you grasp these use cases, it’s time to innovate! Consider combining modals with subtle progress indicators for better feedback or exploring alternatives like slide-ins or tooltips when modals might disrupt the flow. The more consistently we apply these patterns, the more intuitive they become—much like a chef mastering recipes. With practice, these design patterns evolve into second nature, paving the way for creative adaptations. 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards) https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Samriddhi Srivastava Vidushi Bhardwaj, Sandeep Kapoor, Shivani Bhargava, Nitin Gupta Puneet Arora, Garima Mehta and Mayur Chaudhary. #RethinkingUX

🇮🇳 Happy 78th #IndependenceDay! We at RethinkingUX reflect on the journey of our nation, a journey of resilience, diversity, and progress. Today, we honour the spirit of freedom and the relentless pursuit of excellence that defines us. Here’s to a brighter, more inclusive tomorrow! 💎 RethinkingUX Resources. Grab your copy of → UX PlayCards (A set of 100 cards)- https://lnkd.in/gAyXXncn → UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y → Psychology of UX Design https://amzn.in/d/4KjdXYA ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Vidushi Bhardwaj, Sandeep Kapoor, Shivani Bhargava, Nitin Gupta Puneet Arora, Garima Mehta and Mayur Chaudhary. #IndiaAt78 #RethinkingUX #Innovation #growth

#Thankyou from the bottom of our hearts for making the RethinkingUX Convoke event a resounding success. Your presence, engagement, and enthusiasm truly brought our vision to life. We are incredibly grateful to each one of you for dedicating your time and energy to join us. Your participation added immense value and richness to our discussions, #workshops, and #networking sessions. It’s your passion and commitment to the #UX #community that drive us to create meaningful experiences like this. A special thank you to our keynote speaker, panelists, and workshop facilitators for sharing their wisdom and expertise. Your contributions have left a lasting impact on us all. With Anirban Bhattacharya Neha Saraswat Shikha Gulhar Akanksha Singh Suman Bhaskara Madhumita Gupta We would also like to extend our heartfelt gratitude to our sponsors for their invaluable support. Thank you to Expedia Group for providing the perfect venue and to Printo for their exceptional support. With Garima Mehta Sandeep Kapoor Vidushi Bhardwaj Puneet Arora Shivani Bhargava Alok Kumar ↗ Mayur Chaudhary Stay connected, stay inspired, and let's keep #RethinkingUX 💎 RethinkingUX Resources → Grab your copy of #UXPlayCards (A set of 100 cards)- https://lnkd.in/gAyXXncn UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y Psychology of UX Design https://amzn.in/d/4KjdXYA

Thank you for your enthusiastic response. RethinkingUX Convoke is completely booked! 📅 When: August 3rd, 2024 (Saturday) | 9:45 am - 1 pm 📍 Where: Expedia Group Office, MG Road, #Bangalore Our events come to life with the incredible support of our partners. A huge shoutout to Expedia Group and Printo for their fantastic collaboration! Hosts- Garima Mehta and Sandeep Kapoor Co-hosts- Mayur Chaudhary and Alok Kumar ↗ 💎 RethinkingUX Resources → Grab your copy of #UXPlayCards (A set of 100 cards)- https://lnkd.in/gAyXXncn UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Vidushi Bhardwaj, Sandeep Kapoor, Shivani Bhargava, Nitin Gupta, Puneet Arora, Garima Mehta and Mayur Chaudhary.

Network and connect with colleagues from leading organisations at 'Convoke: Future Forward,' Rethinking UX's groundbreaking event exploring UX, AI, and organisational evolution on August 3rd, 2024." Event Highlights: Keynote Address: Gain forward-thinking insights from the esteemed Anirban Bhattacharya of 7th Gen Ventures. Panel Discussion: Engage in stimulating dialogue with industry leaders like Neha Saraswat from Intuit, Akanksha Singh & Shikha Gulhar from Expedia Group, discussing future planning. Hands-On Workshop: Hone your skills in “The Art of Powerful Facilitation Driving Impact” with Suman Bhaskara from JPMorganChase and Madhumita Gupta from Reliance Retail. Networking: Connect, interact, and enjoy refreshments with like-minded peers. 📅 When: August 3rd, 2024 (Saturday) | 9:45 am - 1 pm 📍 Where: Expedia Group Office, MG Road, #Bangalore 👉 Secure Your Spot Now (limited seats): https://lnkd.in/gqqu-cHN Our events come to life with the incredible support of our partners. A huge shoutout to Expedia Group and Printo for their fantastic collaboration! Hosts- Garima Mehta and Sandeep Kapoor Co-hosts- Mayur Chaudhary and Alok Kumar ↗ 💎 RethinkingUX Resources → Grab your copy of #UXPlayCards (A set of 100 cards)- https://lnkd.in/gAyXXncn UX Mastery: The Art & Science of User Experience Design - https://lnkd.in/gkA2X_9y ★ An exceptional team is the driving force behind every successful initiative. Heartfelt gratitude to our outstanding executive members for their dedication and hard work. With Vidushi Bhardwaj, Sandeep Kapoor, Shivani Bhargava, Nitin Gupta, Puneet Arora, Garima Mehta and Mayur Chaudhary.