RethinkingUX’s Post

Need help explaining why UX (and research) matters to clients, colleagues, or stakeholders? Here's an article by Jared Spool about how changing a single button on an e-commerce website resulted in a $300 million increase in annual revenue. https://lnkd.in/gAUm66_q Here are my 3 key takeaways: 🧭 Sometimes, the problem isn't the nitty-gritty of an interface (e.g. form) – it's where that form fits into a larger user flow. ⏰ When considering returning users (vs. new ones), you must also consider the time lag between a returning user's current and last visit. There's a high probability they're more forgetful than you think. 😬 Conduct research to uncover users' objections and address these objections/concerns in the user flow or screen through clear UX writing. Have other takeaways from Jared's article? Leave a comment and let me know! #uxresearch #userresearch #uxdesign #uxwriting #ux

I recently came across this article by Ben Ralph that provides an excellent set of examples under the thesis that research is going to happen whether you embrace it or not. The research will either take the form of users interacting with your product or research planned to systematically inform and advise design, ideally ahead of the initial release. 💡 "You are conducting user research—whether you know it or not." 💡 This article is a must-read for anyone navigating objections to UX research. It highlights the inevitability of research and frames the real choice: will you actively listen and learn from users or not? Ralph outlines two bad and two good approaches to working with this reality, offering practical advice for incorporating research either upfront or post-launch. Of the two good approaches, I prefer "Research First." Starting with a small amount of research and iterating as you develop increases the likelihood of getting things right from the start—putting you in a much better position than the MVP approach, which may begin without as much user input. My favorite takeaway: Research is going to happen; it just might not be on your terms. Check out the full article to rethink how your team approaches research and avoid the pitfalls of "Big Bang" or "Gym Junky" strategies! #uxresearch #uxr #userresearch #design #ux

🚀 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐂𝐨𝐧𝐝𝐮𝐜𝐭𝐢𝐧𝐠 𝐔𝐗 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐘𝐞𝐭 𝐭𝐨 𝐄𝐱𝐢𝐬𝐭 🚀Are you ready to dive into the cutting-edge world of UX research for products that haven't hit the market yet? 🌟 Designing the future requires creativity, foresight, and strategic planning. 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐡𝐨𝐰 𝐭𝐨: Identify future user needs with trend analysis and expert insights 🔍 Create proto-personas to visualize hypothetical users 👥 Employ speculative design methods like concept sketches and storyboards 🎨 Conduct thought experiments&analogous research to validate assumptions 🧠 Iterate and adapt to ensure your design remains user-centric 🔄 Don't miss out on this comprehensive guide to mastering UX research for innovative, future-ready products. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐚𝐫𝐭𝐢𝐜𝐥𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/dZMwwECj #UXResearch #FutureDesign #Innovation #ProductDesign #UserExperience #DesignThinking #SpeculativeDesign #ProtoPersonas #TrendAnalysis #LinkedIn

Ask "Why?" Like a Pro in User Research User research is the foundation of great UX design. But simply gathering information isn't enough. To uncover true user needs and motivations, you need to master the art of asking "why?". Here's how to take your user research to the next level: 1. Go beyond surface-level answers: People often provide quick explanations or rationalizations for their behavior. Don't settle for "I use this feature because it's there." Probe deeper with follow-up questions like: - Can you tell me more about how you typically use that feature? - What would happen if this feature didn't exist? - Why do you find that approach helpful? 2. Uncover the emotional layer: User decisions are often driven by emotions. Ask questions that tap into feelings: - How does this process make you feel?" - What frustrates you the most about this experience?" - What would make you feel more confident using this product?" 3. Encourage storytelling: People remember stories better than facts. Ask users to tell stories about their experiences: - Can you walk me through a typical scenario where you use this product?" - Tell me about a time when you struggled with this task." - Describe your ideal experience with this service." 4. Use active listening: Pay close attention not just to the words, but also to body language and tone of voice. This can reveal underlying emotions and frustrations. 5. Look for patterns: As you conduct research, identify recurring themes and patterns in user responses. This can help you pinpoint areas that need the most attention in your design. Bonus Tip: Embrace silence: Don't be afraid of letting silence hang in the air after you ask a question. This can give users time to reflect and provide deeper answers. By mastering the art of asking "why" in user research, you'll gain a deeper understanding of your users and design products that truly meet their needs. #userresearchwins #askwhy #uxcommunity

The biggest lie I see designers sell: "UX can be TIMELESS.” You need to know these truths: - UX is never a once-in-a-lifetime solution - Technology evolves, and so does users' taste  - Trends never last more than 5 years  - Your competitors never stop improving It's already a challenge to: - Keep up with evolving technology  - Adapt to changing user tastes  - Stay ahead of new design trends - Outpace competitors who never sleep If you think you’ve cracked the "timeless" code? You’re in for a rude awakening. You can’t predict the future and hold on to one solution. This is where many fall short. I’ve seen it. 15 years in this field, and if there's one thing I’ve learned, it's this: - Tools will change.  - User expectations will change. - AI is rewriting the rules. Promising a timeless UX? That's selling a dream. And trust me, it won’t end well. Instead: - Stay agile  - Adapt regularly  - Embrace change  - Keep upgrading your UX  - Always innovate to stay relevant That’s how you stay in the game. Not by selling lies. Please ♻️ reshare to anyone who needs to hear this.

Ever wondered why some users drop off halfway through a form? Here’s how smart UX can help you keep them engaged... Reducing abandonment in forms is all about making the experience as smooth as possible for users. Whether you’re just starting out in UX design or trying to improve your skills, here are some practical ways to improve form completion rates: 1. Set Clear Expectations: Tell users upfront how long the form will take or how many questions there are. Always be honest—misleading users can lead to frustration and higher abandonment rates. 2. Use Multi-Step Forms: Breaking a form into steps reduces cognitive load. Think about why tools like Typeform are so effective—users feel less overwhelmed when they only see one question at a time. 3. Limit Free-Form Text Fields: Most users don’t enjoy answering open-ended questions. Use closed-ended options like multiple-choice or scales instead to make the process easier. 4. Pre-fill Information When Possible: Leveraging AI or cookies to auto-fill fields helps reduce friction and speeds up the process for users. 5. Group Information Contextually: Organize related information in a way that makes sense. For example, when designing a product page, group details like image, title, and available colors together, so users don’t have to hunt for information. New designers, what are some tricks you’ve learned to improve forms UX? Let’s share insights on how we can keep users engaged and reduce drop-offs!

Navigating resistance to UX recommendations can be a challenge, but it's also an opportunity to maximize our impact. Check out my latest blog for tips on transforming resistance into support and action. Stay tuned for more to come around the UX research recommendations topic.

📣 Big Impact from Tiny Text! 📣 Did you know? Microcopy—those little bits of text on buttons, error messages, and tooltips —plays a HUGE role in user experience! ✨ From calming frustrated users to guiding them through a smooth process, this “small” copy can make or break interactions. Are you curious about harnessing the power of microcopy for better UX? Read our latest article for the inside scoop! #Microcopy #UX #UserExperience #TechnicalWriting #WriterResource

See It to Believe It: Why Visuals Are Key to UX Design (and Remembering Anything!) Sharing a fascinating article on the picture-superiority effect – the phenomenon where people remember images better than words. 🤯 It's not just a saying; there's real science behind it! Key takeaways: ✔️Dual Coding: Images are stored as both an image AND a word in our brains, making them stickier than words alone. ✔️UX Impact: Visuals are crucial for illustrating concepts, showcasing products, and boosting brand recall. ✔️Memorability Factors: Image clarity, familiarity, and uniqueness all play a role in how well we remember them. Why this matters for UX professionals: ✔️Drive engagement and comprehension: Use strong visuals to communicate complex ideas quickly and effectively. ✔️Boost product and brand recall: Make your products and brand more memorable with distinctive, high-quality images. ✔️Improve user research communication: Visuals like user journey maps and personas help stakeholders remember key insights. Let us know how you use the picture-superiority-effect in your UX designs with us; we’d love to continue the conversation! Want to learn more about harnessing the power of visuals? Check out the full article here: https://buff.ly/4dkD48s #UX #VisualDesign #CognitivePsychology #UserResearch #PictureSuperiorityEffect #Usability

The Role of 𝐔𝐬𝐞𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐬 in UX Design User personas are a powerful tool in the UX designer’s toolkit. They help designers stay focused on the user’s needs, pain points, and motivations throughout the design process. But what exactly are user personas, and why are they so important? A user persona is a semi-fictional representation of your ideal user, based on real data from user research. It includes demographic information, user behaviors, goals, frustrations, and even technical proficiency. By building detailed personas, designers can ensure that their designs resonate with the target audience. Personas help teams make informed design decisions and stay focused on solving real user problems. Instead of designing based on assumptions or personal preferences, personas provide a clear direction for the design process. They also foster empathy within the team, encouraging everyone to think from the user’s perspective. For example, if you’re designing an app for busy professionals, your persona might prioritize quick, task-oriented interactions. In contrast, if you’re designing for a younger audience, your persona might prefer playful, visually stimulating experiences. By catering your design to the persona, you’re more likely to meet the users' needs and improve overall satisfaction. 📌 Key Takeaway: User personas keep your designs user-centered and help create products that truly solve user problems. 👉 Want to know how to build effective user personas? DM me! #userpersonas #uxdesign #usercentereddesign #researchdrivendesign #designstrategy #sandipdhameliya