✨ With heartfelt gratitude, we thank our incredible clients, partners, supporters, and dedicated team for another exciting and rewarding year. Wishing you and your loved ones a festive season filled with joy ❤️ Here’s to a bright and prosperous new year ahead, brimming with opportunities and success for all! ✨ #thankyou #wearepureprofile #marketresearch #christmas2024
Pureprofile
Market Research
Surry Hills, New South Wales 13,276 followers
Pureprofile is a leading technology company providing consumer-centred data and insights to businesses around the globe.
About us
Pureprofile’s vision is to deliver more value from the world’s information. We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses. Our research delivers rich insights into real human behaviour and provides the "Why" behind the "What" through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences. The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
- Website
-
https://business.pureprofile.com
External link for Pureprofile
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Surry Hills, New South Wales
- Type
- Public Company
- Founded
- 2000
- Specialties
- Personal profiles, Research, Sample provision, Community building, Online research, Research panels, audience segmentation, data and insights, SaaS, ResTech, Market research, Quick polling, Reporting & analytics, and Brand health
Locations
Employees at Pureprofile
Updates
-
UK shoppers are embracing the festive season, with spending set to rise by 10% on gifts and nearly 60% on food and drink, according to our latest research 🎁 “UK households are loosening the purse strings and celebrating with optimism.” Tim Potter, Managing Director. ➡️ Discover the full insights from our 2024 Global Christmas Report in Retail Week here - https://lnkd.in/e_rzhYXe #MarketResearch #MRX #ConsumerInsights #DataAndInsights #Christmas #FestiveSpending #SeasonalTrends
-
We are excited to announce our new partnership with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media 🌏. This collaboration will empower brands across the Southeast Asia region to enhance engagement and drive impactful results with access to online panel data and pre- and post-campaign studies via targeted surveys. By harnessing the strength of Vistar’s programmatic platform and our unique insights into human behaviour, our partnership will mark a game-changing shift in the region’s digital out-of-home (DOOH) landscape 🤝. ➡️ Read more in Marketing In Asia here - https://lnkd.in/gCgPprGS #MarketResearch #MRX #ConsumerInsights #DataAndInsights #Partnership #Collaboration #DataTechnology #Media #Advertising
-
-
We’ve launched our brand-new AI-powered Video Survey solution! 🎉 By combining AI avatars, video responses, and AI coding, we’re taking surveys to the next level. Imagine capturing your respondents' emotions, expressions, and tones in a dynamic and engaging way 💁. With over 127 human-like and cartoon-style avatars in 170+ languages, Pureprofile’s video surveys offer a dynamic and natural way to uncover authentic perspectives. The solution delivers richer, actionable insights quickly and cost-effectively, with a focus on efficiency and privacy. ➡️ Read more in MrWeb.com here - https://lnkd.in/g5Kh5Bhu #MarketResearch #MRX #ConsumerInsights #DataAndInsights #AI #AITools #Innovation #DataTechnology
-
-
Brits plan to spend an average of £362 on gifts this year, with nearly half saying the cost of living won't impact their Christmas spending. But what does this mean for gifting drinks? Find out in the Drinks Retailing Retailer Guide - https://lnkd.in/edmaT8B8 Download our full Christmas report - https://lnkd.in/gwb82_4X #marketresearch #consumerinsights #christmas2024 #christmastrends
Retailer guide: 2024 all wrapped up
https://business.pureprofile.com
-
The latest edition of our 'In the press' newsletter is here! Stay updated with interesting insights and media coverage from recent client projects, exciting news, and business updates. Want the next edition delivered straight to your inbox? 📩 Subscribe here - https://lnkd.in/ggaMARws #marketresearch #dataandinsights #inthepress #pureprofile #consumerinsights #WeArePureprofile #mrx
All the latest news, insights & trends from Pureprofile
Pureprofile on LinkedIn
-
A huge welcome to Emily Beach, who has joined the Pureprofile team as Head of Data & Insights UK! 🎉 Emily brings a wealth of knowledge and experience, and is a fantastic addition to our team. We’re excited to have her on board as we continue to grow and innovate for our clients. Read more in Research Live: https://lnkd.in/eKKedh9e #marketresearch #dataandinsights #mrx #WeArePureprofile
Pureprofile expands in UK with Head of Data and Insights hire
https://business.pureprofile.com
-
We're excited to share EY's Australian AI Sentiment Report, which dives into how Australians view AI across personal, professional, and social contexts. From AI in the workplace to social AI as a companion, the insights are both fascinating and timely. Pureprofile is proud to have contributed to this important research by providing the study sample. You can read the full report here - https://lnkd.in/gXpwsfpK #marketresearch #consumerinsights #AI #Innovation #FutureOfWork
Around the country, organisations are investing heavily in artificial intelligence (AI). During this time of rapid transformation, it’s critical to bring everyday Australians along for the journey. To answer the above questions, our team spoke with Australians from all walks of life, and asked about their understanding and usage of AI, as well as their concerns and expectations for the future of the technology. AI should be a technology that empowers better outcomes for all, not just some. To help inform this journey, we are proud to launch the first wave of the Australian AI Sentiment Report. I would like to acknowledge our dedicated team of research professionals, skilled technologists and AI enthusiasts who have made this report a possibility. Together, we believe in the power of AI to embolden businesses, empower governments and enhance the lives of everyday Australians. Erik Heller | David Larocca | Jenelle McMaster | Justin Greig | Chris Sherley | Lisa Bouari | Ean Evans | Kurt Solarte https://lnkd.in/gdyTZZcs
Australian AI Sentiment Report: Presenting the Australian nation’s view on AI
ey.com
-
Did social media play a part in your Black Friday purchases this year? 🛍️ According to our 2024 Australian and New Zealand Ecommerce report with IAB Australia, 58% of shoppers aged 18-29 say influencers and social media impact their research and shopping habits. Read more in Mediaweek Australia here - https://lnkd.in/g98CaYd2 ➡️ Get your copy of our Australian & New Zealand Ecommerce report here - https://lnkd.in/gujqwi82 #MarketResearch #MRX #ConsumerInsights #DigitalMarketing #AdEngagement #BlackFriday #SocialMedia #Ecommerce
-
-
🎉 Have you heard our big news? We've just launched our brand new Product Innovation Team! This incredible group is dedicated to pushing the boundaries of data technology and AI, all with one goal in mind: delivering the best, most impactful solutions to our clients. We know innovation isn't just about being bold - it's about listening, learning, and staying humble as we grow. The world - and the research industry - is changing faster than ever, and we're up for the challenge! "With AI and new technologies unlocking innovative ways to uncover and communicate data, we have an incredibly exciting development program ahead.” Niamh Fitzpatrick, newly appointed Chief Product Officer Find out more in Mumbrella - https://lnkd.in/gn-kZ2zv Sugumar Supramaniam #innovation #ai #ProductInnovationTeam #WeArePureprofile #dataandinsights #marketresearch #datatechnology
-