All the latest news, insights & trends from Pureprofile

Welcome to our latest ‘Pureprofile In The Press’ update.

We invite you to check out some of the most compelling insights and newsworthy stories from the last few months, including the launch of our 2024 Global Christmas Report! The report has received plenty of media interest and is free to download now.

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Mumbrella: Pureprofile sets up new Product Innovation Team

We are thrilled to introduce this exceptional team, committed to driving innovation in data technology & AI to deliver transformative, high-impact solutions for our clients See our announcement >

Talking Retail: UK Consumers plan Christmas spending increase

Our Global Christmas Report reveals Brits plan to spend an average of £362 on gifts - up 10% from last year - and £317 on festive food & drink, up nearly 60%, in part reflecting higher costs Read more >

Mi3: Aussies prefer ads aligned with content, says Convo Media & Pureprofile study

69% of people engage more with contextually relevant ads than traditional display ads, highlighting the ongoing importance of value-driven messaging Read the full article >

Money Marketing: Advisers expect clients to increase investments in emerging markets

Research for Vietnam Enterprise Investments Limited found 92% of advisers expect emerging & frontier markets to outpace developed ones in 5 years Get more info >

News.com.au: Confronting impact of cost-of-living crisis on kids

Research for the child protection charity, Act for Kids revealed almost 30% of Aussies were having difficulty paying for their children’s basic educational needs Explore >

Corporate Jet Investor: Charity begins… in North American skies

77% of respondents report supporting local or national charities by providing them with some access to their private business jet Discover more >

AdNews: Pureprofile posts record of $13.9 million in revenue for the September quarter

FY25 is shaping up to be another year we can be truly proud of with strong performance across the globe See the full article >

Scoop NZ: New Zealanders are losing tens of millions to deepfake scams

18% of Kiwi businesses & 29% of consumers say they’ve been targeted by deepfake scams in the last 12 months Read now >

Check out more of our research:

• Sunrise, 7News: Christmas lunch for less
• KarryOn: $1B in spare change: Aussie travellers hoarding foreign currency after holidays
• B&T: Aussie festive season budgets on the rise but people still seek bargains
• 7News: Amazon Australia launches a workwear store for tradies: ‘Extremely comfortable and durable
• Wealth Briefing Asia: Governance increasingly important for family offices – Ocorian
• Mi3: Aussie shoppers confused over ‘Australian Owned’ labels say local brands
• The Geraldton Guardian: Rural Road Safety Month: Australian Road Safety Foundation encourages safe driving following stark survey
• Today Show, 9Now: Start your Christmas shopping
• Third Sector: Two-thirds of charity investment chiefs concerned about potential brand damage
• Medianet: In the news Data reveals need to rethink workspaces to combat Australia’s leading work-related injuries: musculoskeletal disorders
• GiftGuide: Christmas gift budgets up by 21 per cent
• The Medical Republic: Three in five Aussies say they have a skin condition

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