Loving the FreeDame vibes! So happy to have already started spreading happiness through movement and of course, freedom! 🤸
Assistant Editor & Senior Manager- Special Initiatives | Communication, Interpersonal Skills
From "unmentionables" to unmistakable statements, who'd have thought our underwear would graduate from shame to fame? Gone are the days of mysterious "foundation garments" whispered about in fitting rooms – we're now debating comfort metrics over coffee! 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐭𝐡𝐨𝐬𝐞 𝐞𝐩𝐢𝐜 𝐡𝐢𝐝𝐞-𝐭𝐡𝐞-𝐛𝐫𝐚-𝐬𝐭𝐫𝐚𝐩 𝐠𝐲𝐦𝐧𝐚𝐬𝐭𝐢𝐜𝐬? 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞: "𝐘𝐞𝐬, 𝐢𝐭'𝐬 𝐟𝐥𝐮𝐨𝐫𝐞𝐬𝐜𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐲𝐞𝐬, 𝐢𝐭'𝐬 𝐬𝐡𝐨𝐰𝐢𝐧𝐠. 𝐘𝐨𝐮𝐫 𝐩𝐨𝐢𝐧𝐭?" 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐮𝐩; 𝐬𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐢𝐭'𝐬 𝐚𝐛𝐨𝐮𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐛𝐨𝐥𝐝! The fastest lingerie shoppers are often panicked men who'd pay anything to leave quickly – making them retail's most amusingly generous customers! From rushing through aisles like they're in a spy movie to pointing vaguely at displays while mumbling "That one," these champion spenders have turned awkwardness into an art form. The campaign video is intriguing and super fun to watch, if you can make time! Check it out: https://lnkd.in/d5YDyBS5 My conversation with Minu Bitch Margeret, Founder & CEO Blissclub had super fun insights from corsets to fluorescent bras, She's turned the old "beauty is pain" narrative on its head, creating a movement where comfort dances with confidence. Who says you can't look fabulous while feeling absolutely, unapologetically comfortable? Interview link: https://lnkd.in/d5evu_tx Blissclub Minu Bitch Margeret ET BrandEquity Varun Markande Sonam Saini Prasad Sangameshwaran Anirban Roy Choudhury Prateek Agarwal Devesh Gupta Aprajeeta T. Sonali Bindra #lingerierevolution #RetailTherapyGoneWild #ThePriceOfDiscomfort #BuyersPsychology #ComfortRevolution #EqualShoppingRights #ThingsWeDontTalkAbout #RetailHumor