Madarth®

Introducing Madarth® Noolagam. (For those who don’t know, Noolagam means "Library" in Tamil.) This Noolagam is where we house what we value most. From design philosophy to project management, from Rich Dad Poor Dad to Think and Grow Rich, from 30 Naalil Hindi to Ponniyin Selvan—we’ve got it all. (P.S: 30 Naalil Hindi might be our least touched one.) Our collection of books is a wild mix. Some were bought, some gifted by clients, and others donated by our team. Each book reflects a piece of Madarth®. Just like our collection, we’re not just a group of like-minded individuals. We have our differences, strengths, and weaknesses, but just like a jigsaw puzzle, we come together perfectly. That’s what makes Madarth® unique, and that’s what makes Madarth® whole. #Madarth #MadarthAesthetics

Packaging that takes Indian spices to the global markets. #Madarth #MadeByMadarth #ProductPackaging #PackagingRedesign #annapoornamasalasandspices #thetastethatunites #agency

A good biriyani has the power to bring people together irrespective of cultural differences, age differences, etc. So does a good brand. Annapoorna helps you in making great biryanis, we help you in making great brands. P.S: The trick is adhering to the basics and acquiring a taste for it, both for biryanis and brands. #Madarth #MadeByMadarth #ProductPackaging #PackagingRedesign #annapoornamasalasandspices #thetastethatunites #agency

When Annapoorna Masalas, with over five decades of presence, came to us, their request was simple: refresh their brand to better connect with customers. As we dug deeper, we realised that while they had a strong market presence, they needed more to expand their share. We worked closely with the client to uncover Annapoorna’s true essence—its culturally rooted, traditional masalas that reflect diverse cuisines from Tamil Nadu and across India.  From there, we crafted a cohesive design that made the brand instantly recognizable while staying true to its authenticity. Vibrant colours set each product apart, yet the design remained unified. This journey deepened our relationship with Annapoorna and enhanced our understanding of their brand. At Madarth®, it’s always about listening, learning, and staying true to what makes every brand unique. #Madarth #MadeByMadarth #ProductPackaging #PackagingRedesign #Agency

We've lost one of our own. A man who believed in India, showing us that businesses built on heart, gut, and trust can truly become world-class. He didn’t just talk the talk—he walked it, paving the way. Now, it’s our turn to follow in his footsteps. Let’s make India proud. Let’s make him proud. You are truly a Ratan, and you’ll forever remain in our hearts.

SearchMadarth® - Heart, Gut, Data, Like that.

We are Madarth. Here, we don't chase awards. If you think that sounds mad, well, you're absolutely right. But behind the madness lies something deeper-what we like to call 'Artham' (yep, that's 'meaning' for those of you taking notes). The Artham is simple: we value our clients more than glittering trophies. Guiding our clients' brands from point A to point B-boldly, beautifully, and beyond expectations-is the only award we care about. We know this is the right path, and our clients trust in our madness. And in the end, that's all that really matters. #Madarth #ArthamInTheMadness #ClientsOverAwards #agency

This space became a part of Madarth in 2017. Not just any part, but a part of our identity. Traditional yet modern, imperfect yet unique, rooted yet real. But, its tale began long before Madarth. Standing tall for over 115 years, this place has witnessed countless stories written and composed within these very walls—quite literally. In the 1940s, this space was home to the renowned writer P.V. Ramakrishnan, known for works like Central and Thoduvaanam in magazines such as Kalaimagal, Kalki, and Ananda Vikatan. Later, in the '90s, veena maker and artist Veena Venkatesan lived here. Over time, many great artists and thinkers have passed through its doors, including the legendary Swami Haridhos Giri and B.V. Narasimhaswami. Simply put, this place has never been short of creativity or creative people. Probably, it’s our turn now. We feel, as much as we choose this space, it chose us. It silently endured, protected, and nurtured us for so long. We feel it’s time to reciprocate that love. That’s why we’re planning a major makeover in the coming months. Though we love, every crack, every plaster rip, and every little imperfection, of this space, we are evolving, so should it. And it's all Madarth about. P.S.: Evolution is at the heart of Madarth—whether it’s our clients, our employees, or our office, change is a part of everything we do. #Madarth #MadarthAesthetics

Veranda Varsity, a Veranda Learning enterprise, won the Bronze in the Education Category at the Shark Awards, organized by ET BrandEquity in Mumbai on July 5th. This accolade was earned for Veranda Varsity's 'Double Advantage Campaign,' and we are excited to share the commercial with you. The campaign was developed by the talented team at Madarth®, with Mr. Mahadev Kaushik as the Creative Director and Mr. Siddharth Ganapathy as the Art Director. The commercial was expertly directed by Mr. Yogi. Our Chief Human Resources Officer, Mr. Vivek Sapre, received the award on behalf of our team. We also extend our heartfelt congratulations to the other winners in the education category: Gold: Orane International for their impactful "Hunar Hai Toh Kadar Hai" campaign. Silver: Lodha Genius Programme & Gnothi Seauton for their inspiring 'Building the Nation Through Education' campaign. Thank you to everyone who has supported us on this journey. Together, we continue to make strides in transforming education for the better. Enjoy the commercial! #VerandaVarsity #SharkAwards #ETBrandEquity #DoubleAdvantageCampaign #Madarth #EducationExcellence #TeamWork #InnovationInEducation #Congratulations #Achievement