Madarth®’s Post

Malaysian actress and Muslim entrepreneur #NoorNeelofaMohdNoor (#Neelofa) and her health and beauty brand #NilofaGroup, are seeing brand sentiments plummet following the release of an ad promoting its product called "#Isterix". According to media intelligence firm CARMA, following the #ad, conversations on social media about Neelofa were 9.9% positive and 66.3% negative. Before the ad, her sentiments were 10.3% positive and 26.5% negative. #BrandSentiments #advertising

t Brand Paaji, we believe in blending creativity with strategy to tell stories that resonate globally. Our latest showreel captures the essence of Paaji culture, celebrating the vibrant and dynamic spirit of Punjab. From innovative digital campaigns to impactful brand stories, we've crafted experiences that not only engage but also inspire. 🚀 What you'll see: Dynamic Visuals: High-energy clips showcasing our best work. Creative Excellence: Innovative concepts brought to life. Cultural Pride: Embracing and promoting Paaji culture worldwide. Client Success: Highlighting our successful collaborations and impactful results. 🌟 Why Brand Paaji? We're more than a digital creative agency; we're storytellers, brand builders, and cultural ambassadors. Our team of experts combines traditional Punjabi values with cutting-edge digital strategies to deliver unparalleled results for our clients. 🔗 Watch our showreel now and join us in celebrating the spirit of Paaji! #BrandPaaji #DigitalCreatives #PaajiCulture #PunjabiPride #GlobalBranding #CreativeExcellence #DigitalMarketing #Storytelling #BrandBuilders #CulturalAmbassadors #InnovativeMarketing #ClientSuccess #DigitalGrowth #MarketingStrategy #CreativeAgency #InspireAndEngage #VisualStorytelling #BrandSuccess

See you today and this weekend at this beauty event by guardian! More information in the reel video below see you there!! >>> https://lnkd.in/gMX8hNQp <<< #youtube #contentcreators #blogger #beautythreads #malaysia #beautyinfluencer #ugcbeauty #beautyblogger #guardianmalaysia

what print can do for you brand

This little girl has traveled far and wide. She may seem small, yet she has remained relevant for decades. She’s witty, charming, and always up-to-date with the latest events. Wearing a red polka dot dress and wide-eyed expressions, she has captured our hearts. Yes, I’m talking about the Amul Girl. The right branding can make any brand stand out. Just like Amul, which has become a household name when it comes to pure milk products. Whether you’re an entrepreneur, student, or content creator, there’s a lot to learn from this iconic brand. Similarly, I’ve created a brief case study on Amul’s marketing strategy—my first-ever video case study. Check it out and share your valuable feedback! I’ll be dropping the video in the comments. P.S. – Which industry are you from? #AmulCasestudy #MarketingCasestudy

Zepto’s Marketing Game is on Fire! First, they gave us Zepto Café, making sure our caffeine cravings are delivered faster than we can say “double shot espresso.”Then came the quirky Manyavar & Mohey-style outfits, proving that 10-minute delivery can now extend to last-minute wedding fashion emergencies. 🕺💃 And now… they’ve teamed up with Shaadi.com 💍 A match made in marketing heaven, right?At this rate, I won’t be surprised if Shaadi Mandaps in 10 minutes is next on their list. Forget wedding planners Zepto might just show up with the mandap, the priest, and the baraat playlist faster than your relatives can RSVP! Zepto, what’s next? Honey, I Shrunk the Banquet or Divorce Lawyers in 10 Minutes? 😂 Jokes aside, this is some next-level branding. They’ve turned everyday services into buzz-worthy experiences. Hats off to their creative team—you're setting a whole new benchmark! #Zepto #Shaadi #Manyavar

In the world of #marketing, a celebrity endorsement can catapult a brand into the spotlight. But what happens when the celebrity becomes bigger than the brand itself? Take the iconic example of #UstadZakirHussain and #Tata #Tea. His memorable tagline, “Wah Ustad, Wah,” struck a chord with millions, creating a brand recall that lingers even today. While the campaign was a massive success, it inadvertently made Zakir Hussain the face of tea culture in India, with some consumers recalling him more vividly than the brand itself. Similarly, in the context, let's consider Dingdong Dantes and Datu Puti vinegar in the #Philippines. While his celebrity stature brought attention to the product, many consumers associated his charisma and persona more with his stardom than the brand, overshadowing the product's narrative. These cases highlight the potential pitfall of celebrity endorsements: when the celebrity becomes the story, the brand risks losing its distinct voice. Brands must tread carefully, ensuring their core message remains at the forefront and leveraging the celebrity as an enhancer—not the entire identity. This balance is key to making endorsements work without diluting the brand. What’s your take? Have you come across instances where a celebrity became bigger than the brand they endorsed? Share your thoughts below! 👇 #BrandStrategy #MarketingInsights #CelebrityEndorsements #TataTea #DatuPuti

When a Brand Ambassador Becomes a Legacy "𝘈𝘳𝘦𝘺 𝘜𝘴𝘵𝘢𝘢𝘥, 𝘞𝘢𝘩 𝘛𝘢𝘫 𝘒𝘢𝘩𝘪𝘺𝘦!”⁣ These words, spoken by the legendary Ustad Zakir Hussain, were more than just a tagline—they became a cultural touchstone for an entire generation. The iconic partnership between 𝐔𝐬𝐭𝐚𝐝 𝐙𝐚𝐤𝐢𝐫 𝐇𝐮𝐬𝐬𝐚𝐢𝐧 𝐚𝐧𝐝 𝐓𝐚𝐣 𝐌𝐚𝐡𝐚𝐥 𝐓𝐞𝐚 was not just about marketing; it was about creating a legacy that celebrated excellence, artistry, and timelessness. Ustad Zakir Hussain, with his unparalleled mastery of the tabla and his charismatic presence, didn’t just represent Taj Mahal Tea—he became the brand. For millions of Indians, his face and those unforgettable words are what come to mind when they think of the brand, proving how a truly authentic ambassador can transcend the product itself. Even today, years after those iconic ads, the association between Ustad Zakir Hussain and Taj Mahal Tea lives on. This speaks volumes about the power of authentic partnerships. When a brand and its ambassador share a common ethos—be it craftsmanship, elegance, or the pursuit of perfection—they don’t just sell a product; they create a legacy. As we remember the legendary Ustad Zakir Hussain, we reflect on this unique relationship. He wasn’t just the face of the brand; he was its soul, its rhythm, and its magic. This partnership is a testament to how the right ambassador can elevate a brand to a level where they become inseparable, sometimes even bigger than the brand itself. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤?⁣ 𝐂𝐚𝐧 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐚𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 𝐭𝐫𝐮𝐥𝐲 𝐛𝐞𝐜𝐨𝐦𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐢𝐭𝐬𝐞𝐥𝐟? Yes, with the right authenticity and impact. No, the brand always remains bigger. It depends on the ambassador’s cultural influence. #LegacyOfExcellence #WahTaj #ZakirHussain #BrandAmbassador #IconicPartnership #AuthenticityInBranding #MarketingLessons #CulturalIcons #WahUstaad #TajMahalTea

Fractured community? Religious backlash? Identity insecurity? Fear of the big brother watching? What could be reason for the #brands letting go the #festivalmarketing and #communications opportunities during the month of Ramzan culminating in Eid-ul-Fitr? With around 204 million( 20.4 crore) Muslims (2019 estimate), India's Muslim population is the world's third-largest and the world's largest Muslim-minority population. #India is home to 10.9% of the world's Muslim population. It is also estimated that around 15% of Indian population believe in the faith of Islam. Yet, the brands gave this festival a cold shoulder. Fear or short-sightedness? Read on this article by Ubaid Zargar: