GOZOOP Group

🥇HAWK-eyed for Gold!🥇 Double gold domination at Social Samosa #AgencyCon2024, with HAWK (Gozoop Group) HAWK winning Specialist Agency of The Year & Disruptive Agency of The Year awards!

Manisha Kapoor, CEO and Secretary General, The Advertising Standards Council of India, sheds light on things brands should keep a close eye on this year: AI-powered personalization, LinkedIn's evolution as a marketplace, and the growing threat of scams. A must-read for marketers! Curated by Priyanka Nair

Simply Fresh’s (BN Group) "Rakho Iraade Fresh” campaign, conceptualized by Gozoop, features the inspiring story of Narayanan Krishnan. From a sous chef at a 5 star hotel to a compassionate changemaker, his journey of feeding the homeless reminds us how fresh thinking and selfless actions can transform countless lives. Amyn Ghadiali | Amisha Gulati | Nishant Chhinkwani | Jyoti Chugh Bhatia | Neha Sansare | Aditya Bhagat | Ashwin Menon | Dhvani Pandit | Omkar Pathare | Rohan Bhansali | Ahmed Aftab Naqvi #rakhoiraadefresh #changemaker #compassion #selfless #creativework #agencywork #film

VIKRAM KARWAL, Senior Director - Marketing - Chocolates, Mondelez India shares his marketing playbook for 2025. He tells us how brands can leverage quick commerce, connect with premium audiences, and harness the power of social media in the year ahead. Curated by Priyanka Nair Nitin Saini | Rakhee Bansal | Mondelēz International

Our students had an incredible agency visit to GOZOOP Group – here’s a glimpse! ✨ Our PG students from Mumbai had an agency visit at GOZOOP Group, where they got a behind-the-scenes look at how some of the biggest marketing campaigns are brought to life! From learning the art of creative storytelling with Priyaal Tripathi to understanding reputation management with Manjyot Rait, NK NISHAD, Meetali Patil, and Tanvi Chakke, our students also got an opportunity to learn about copywriting from Ashwin Menon and Vrajesh Daru, and gained practical insights into effective account management from Jyoti Chugh Bhatia. A heartfelt thank you to the amazing Bansi Raja, Liyan Symon, Dhruvi Majithia and the entire GOZOOP Group for making this experience unforgettable for our students! We would also like to thank Ranjan Upadhyay and Gemini Patel for making this experience possible for our students! Opportunities like these truly bridge the gap between education and industry, and we’re so proud to see our students learning from the best! 💙 - - - #iide #digitalmarketing #agencyvisit #gozoop

Simply Fresh’s "Rakho Iraade Fresh” campaign, conceptualized by Gozoop Group, brings you the inspiring story of a girl Neeraja Kudrimoti, who left a high-paying job to embrace sustainable farming in rural India. It showcases a journey of courage and fresh thinking, proving that bold choices can create meaningful change. 😇 #simplyfresh #rakhoiraadefresh #change #inspiring Amyn Ghadiali | Amisha Gulati | Jyoti Chugh Bhatia | Ashwin Menon | Nishant Chhinkwani | Dhvani Pandit | Aditya Bhagat | Neha Sansare | Omkar Pathare | Rohan Bhansali

It's been an incredible few weeks connecting with some of the brightest minds in marketing, including Rishi Mathur, Abhishek Gupta, Rumi Ambastha, and Akhil Menon. Their insights have been invaluable. As we bid farewell to this year, we're taking stock of the key learnings shared by these experts as we prepare for what lies ahead in 2025. Curated by Priyanka Nair #Marketing #IndustryTrends #2024Reflections #Innovation #AI #QuickCommerce

𝗪𝗵𝗮𝘁'𝘀 𝗮 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗮𝗴𝗲𝗻𝗰𝘆-𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽? As someone who's walked in both shoes - first in an ad agency and later the client side, I've learnt that a successful agency-client relationship is the cornerstone of any effective marketing campaign. A wise boss once told me, "A good agency is an extension of your team, and a reflection of your work." I've found this to be true, and it's been instrumental in building a symbiotic relationship between my brand teams and my creative agencies throughout. 👉𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝟰 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗳𝗼𝗿 𝗺𝗲: ►𝗚𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁: Provide a clear brief with relevant background information to help your agency partners deliver their best work. ►𝗕𝗲 𝗵𝗼𝗻𝗲𝘀𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁: Clear communication is key to building trust and ensuring successful collaboration. ►𝗞𝗻𝗼𝘄 𝘄𝗵𝗼 𝘁𝗼 𝗮𝘀𝗸 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁: Escalate only when necessary to avoid unnecessary delays. ►𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹: Understand the agency's perspective, challenges, and motivations to foster a more collaborative and productive relationship. ▶️ If you're a brand manager or marketer looking to elevate your partnership, I highly recommend gaining some agency experience or finding ways to walk in their shoes. It'll be a game-changer for your brand and your career!🚀 Agree? What are your tips for building a successful agency-client relationship? Share your thoughts in the comments below! Amisha Gulati | GOZOOP Group | #BreakTheBox #BrandManagement #AgencyLife #Teamwork #Learning #Partnerships

We are elated to announce that GOZOOP has won the ICMA "Content Marketing - Strategy/Planning" - Best Content Strategy of the Year for DBS Bank This achievement reflects the power of creativity, collaboration, and impactful storytelling. exchange4media Amyn Ghadiali | Amisha Gulati | Priyanka Sharma | Nishant Chhinkwani | Sneha Arora | Bhadresh Rajput | Ahmed Aftab Naqvi | Rohan Bhansali

Akhil Menon, AVP - Brand & Growth, True Elements, shares his 2024 marketing learnings: "People are brilliant, walking-talking contradictions," he opines. From short-form video consumption to the reality of conscious spending, navigating consumer behaviour requires constant adaptation, he writes on this and more in this special edition of Ad Two Cents. Curated by Priyanka Nair Puru Gupta | Sreejith Moolayil