Footprint Global

As we look ahead to 2025, the PR landscape for higher education institutes like IITs and IIMs is evolving. To stay ahead, it’s essential to focus on innovative, impactful strategies that drive global recognition and engagement. Ms. Bhavani Giddu, Founder and CEO, Footprint Global Communications, shares the top PR trends shaping the future of education: 1. Global Branding and Rankings Campaigns Develop integrated campaigns that emphasize breakthroughs in research, international collaborations, and notable alumni. This strengthens their reputation as global leaders in technology and management education. 2. Tech-Driven Storytelling Use immersive technologies (AR/VR, AI) to create dynamic multimedia content, such as virtual campus tours, research showcases, and interactive profiles of student projects and faculty expertise. 3. Entrepreneurship and Innovation Spotlight Feature alumni-founded startups, incubation success stories, and innovation-driven initiatives. This could include creating podcasts, videos, or media partnerships highlighting these entrepreneurs and their contributions. 4. Sustainability Leadership Develop content around green campuses, sustainability projects, and climate-focused research. Engage in public campaigns about the impact of IIT and IIM solutions in addressing global environmental challenges. 5. Public Engagement Through Thought Leadership Generate high-impact thought leadership pieces (op-eds, interviews, keynote speeches) and use media collaborations to increase visibility. Focus on faculty insights into emerging fields like AI, fintech, and public policy. The future of higher education PR is all about innovation, global presence, and thought leadership. These trends will guide the way forward for IITs and IIMs in 2025! #FootprintGlobal #HigherEdPR #IITs #IIMs #Technology #Innovation #Sustainability #Entrepreneurship #ThoughtLeadership #PRTrends #PublicRelations #PR #Management #IIT #IIM

Researchers at Indian Institute of Technology, Guwahati, in collaboration with Bose Institute Kolkata, have developed an innovative injectable hydrogel designed for localized breast cancer treatment. This hydrogel delivers anti-cancer drugs directly to tumor sites, aiming to minimize side effects on healthy cells. Preclinical trials have shown promising results, with significant tumor size reduction observed after a single injection. With its controlled drug release and targeted approach, this development holds potential for improving precision in cancer therapy. #CancerResearch #IITGuwahati #Innovation #Healthcare #IITG #BreastCancer #CancerTherapy

Shaastra 2025 is set to showcase the remarkable future of technology, research, and innovation. This year’s edition promises to be the largest yet, featuring over 80 stalls that highlight the exceptional work being carried out at IIT Madras. Contributions from 15 Centers of Excellence, 19 departments, and 11 Institute Research Centres will display cutting-edge research and transformative innovations shaping the future of science and technology. 🚀 In addition to the extraordinary work from Indian Institute of Technology, Madras, leading companies from diverse industries will participate, creating an exciting platform for collaboration and inspiration. From robotics and AI to sustainable solutions and advanced materials, groundbreaking projects from various fields will demonstrate their potential to revolutionize industries and everyday life. Shaastra 2025 offers a dynamic and engaging experience for students, researchers, industry professionals, and anyone passionate about innovation. Attendees will have the opportunity to meet innovators, explore new ideas, and witness the future of research and development. The event celebrates creativity, curiosity, and collaboration at IIT Madras. The future is here—be a part of it! 💡 #Shastra2025 #IITMadras #Innovation #ResearchAndDevelopment #TechExhibition #FutureOfTech #FootprintGlobalCommunications #Footprint Shaastra, IIT Madras

As we wrap up our 12 Days of Christmas - PR Edition, we’re taking a moment to celebrate the creativity, strategy, and teamwork that make it all possible. From client briefs to pitches sent with care, it’s been a festive whirlwind of turning ideas into impact. Here’s to the hustle and heart that keeps the magic alive, every day of the year! 🎅💻🎁 #12DaysOfPR #FootprintGlobal #PRMagic #FestiveHustle

Footprint celebrates the start of 2025 with renewed energy and commitment! At Footprint, we remain dedicated to crafting impactful communication that connects, empowers, and transforms. Here’s to another year of making a difference. Happy New Year! #HappyNewYear2025 #NewYear #HappyNewYear #FootprintGlobal #NewBeginnings

As we close out 2024, Footprint reflects on a year of impactful partnerships and successful collaborations. From amplifying innovations at IInvenTiv 2024 to supporting leading institutions like IIT Madras, we’re proud to have played a role in showcasing the incredible work of our clients. We look forward to continuing this journey in 2025. Thank you for being a part of our success. Wishing everyone a prosperous New Year. #YearInReview #ClientSuccess #Innovation #Collaboration #FootprintGlobal #Footprint #YearEnd #YearRecap #YearRecapVideo #Recap #Clients #Collaboration #Partnership #Innovation #Leadership #IISF #IInvenTiv #PublicHealth Bhavani Giddu

Advancing Global Health in 2024 At Footprint Global Communications, we are proud to partner with The George Institute for Global Health India in amplifying impactful healthcare innovations worldwide. From maternal mental health advocacy and rural mental health transformations to tackling the drowning crisis and fostering inclusive healthcare, The George Institute is driving change across India. With groundbreaking research, sustainable solutions, and a commitment to equity, we are paving the way for a healthier, more inclusive future. #FootprintGlobal #TheGeorgeInstitute #GlobalHealth #Health #HealthcareAdvocacy #Healthcare #MaternalMentalHealth #RuralHealth #RoadSafety #DrowningPrevention #NCDs #EndometriosisAwareness #ResearchForChange

On the sixth day of Christmas, Footprint sent to me... Six strategies to refine! Tweaking, tailoring, and perfecting the plans to make every campaign sparkle. The 12 Days of Christmas PR edition keeps rolling—more holiday magic is just around the corner! 🎅📈🎁 #12DaysOfPR #FootprintGlobal #StrategicPR #HolidayHustle

Footprint Superstar of the Year 2024 🌟 Congratulations to Akhil Vaidya for being crowned our Superstar of the Year 2024! Your dedication, performance, and positive attitude have set a benchmark for excellence. Thank you for exemplifying the values of Footprint. Here’s to achieving even greater milestones together. #SuperstarOfTheYear #TeamFootprint #EmployeeRecognition #FootprintGlobal #SuccessStories #ProfessionalGrowth #EmployeeOfTheYear #YearEndRecognition #Award Bhavani Giddu

On the fifth day of Christmas, Footprint gave to me... Five insights so divine! From big trends to small details, it’s the magic that makes campaigns shine. The 12 Days of Christmas PR edition is almost halfway to the big day—what’s next on our holiday checklist? Stay tuned! 🎅📊🎁 #12DaysOfPR #FootprintGlobal #DivineInsights #HolidayHustle