CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)

“It’s a very Indian mom thing — taking care of children… I remember when I was studying in the US, my mom would constantly call me and ask me, how am I doing? Am I eating well? Am I taking care of my skin? My hair?... This is how Indian moms function! Every time I’d call my mom up with a problem, she would have some ‘nuskha’ ready for me, and honestly, that’s what actually helped me. Her ‘nuskhas’ are her way of showing love to me,” shares Akanksha Sharma, CEO and Co-Founder of CITTA along with her mom, Monisha Sharma, Co-Founder, CITTA. If you have grown up in India, this is something you would relate to. Mothers’ and grandmothers’ ‘nuskhas’ or home remedies have helped us out so many times! This is where the idea of creating CITTA was born — why not let every child experience the love and care of grandmother’s ‘nuskhe’? A few years back, a leading baby skincare brand was being questioned for unsafe ingredients in its baby care products. This pushed us to create a safer alternative for our precious little ones using natural and high-quality ingredients and so CITTA was born. The name CITTA is derived from the Sanskrit word “Chitta,” meaning consciousness, as a constant reminder for being conscious of everything we do at CITTA. At CITTA we blend time-tested Indian traditions with modern science to create the safest and most effective natural bath and skincare products for babies and kids and adults. Our gentle and safe formulations are created after extensive research of childcare traditions across India and rigorous testing to maintain international safety standards. Because, as Akanksha explains, “As a mother, you cannot compromise. And neither can we.” #traditionbackedbyscience #consciousbabycare #babycare #babycareproducts #babyproducts #indiantradition #indianculture #naturalskincare #skincare #india #quality #love #safety #brand #naturalskincareproducts #ceo #ceostory #founderstory #founderjourney #brandstory #brandbuilding #ceostories

Post-bath dryness? Not anymore! Introducing the CITTA Gentle Baby Bathing Bar, thoughtfully crafted with the goodness of avocado oil, almond oil, and glycerin, it’s 100% soap-free and dermatologist-tested. Inspired by Dadi Nani Ke Nuskhes and perfected by modern science, this nourishing bathing bar keeps your baby’s skin soft, supple, and hydrated, while maintaining its natural pH balance. Free from harsh chemicals and toxins, the nourishing bathing bar gently protects and pampers your little one! #BabyCare #GentleBathing #CITTA

This International Men’s Day, let’s talk about MENtal health. It’s okay to not be okay and it’s important to remember that seeking support is a sign of strength, not weakness. You are not alone! #MensMentalHealth #ItsOkayToAskForHelp #InternationalMensDay

As a conscious baby bath & skincare brand, we were concerned that even today, one of the top online searches in baby skincare is, “How to make my baby fair?” It’s disturbing, it’s uncomfortable, yet it’s the reality! We’re taking a stand against the fairness obsession with our ‘Fairness Test’ - a tool designed not to measure complexion, but to deliver a powerful message. This Children’s Day, let’s raise a generation that knows beauty isn’t defined by skin tone. Let’s celebrate the little ones who brighten our lives - not with their skin colour, but their radiant smiles. #LetsThinkBeyondColour #ChildrensDay #CITTA

As a conscious baby bath & skincare brand, we were concerned that even today, one of the top online searches in baby skincare is, “How to make my baby fair?” It’s disturbing, it’s uncomfortable, yet it’s the reality! We’re taking a stand against the fairness obsession with our ‘Fairness Test’ - a tool designed not to measure complexion, but to deliver a powerful message. This Children’s Day, let’s raise a generation that knows beauty isn’t defined by skin tone. Let’s celebrate the little ones who brighten our lives - not with their skin colour, but their radiant smiles. #LetsThinkBeyondColour #ChildrensDay #CITTA

We're proud to introduce India's first of it's kind sunscreen that goes beyond UV protection - scientifically and thoughtfully formulated to stimulate skin immunity and restore the skin's microbiome, enhancing natural resilience. CITTA Protecting Sunscreen SPF 70 PA++++ represents a significant advancement in kid's skincare with: - Industry-leading broad-spectrum protection - Dermatologically approved safe UV filters like Titanium dioxide - Advanced microbiome-supporting technology - Anti-inflammatory Calendula Oil - Immunity-boosting Humus Extract This launch marks a pivotal development in kid's skincare, addressing the critical need for comprehensive sun protection while supporting their developing skin barrier function. Developed through extensive research and rigorous safety testing, this formulation sets a new benchmark for kid's skincare in the Indian market. #NewLaunchAlert #Sunscreen #InnovativeSkincare #KidsSkincare #CITTA

What a spooktacular day at the office! 👻 We had a blast playing bingo, sharing our favorite spooky stories, and getting creative with some fun face painting. It was all about laughter and team spirit, and we loved every minute of it. Cheers to a hauntingly good time! 🕷️✨ #HalloweenCelebration #TeamFun #OfficeSpirit

Here's to a season filled with togetherness, gratitude and bright beginnings. Happy Diwali from all of us at CITTA 🌟 #CittaCelebrates #Diwali2024

We're incredibly proud to announce that our CEO and Co-founder, Akanksha Sharma, has been honored with the prestigious Femina Achievers' Award 2024 Maharashtra! This recognition celebrates her outstanding leadership and innovative vision that continues to drive CITTA forward. Her dedication to excellence and groundbreaking contributions have set new benchmarks for achievement. Join us in celebrating this incredible moment! 👏 #FeminaAchiever2024 #CittaWorld #CittaFamily #WomenInLeadership #Inspiration #Award

A fun and thoughtful #GratitudeWeek with our amazing #CittaCrew! To spread a little extra positivity around the office, we gathered to write heartfelt gratitude letters to our fellow colleagues and posted them on our very own “Gratitude Tree.” Each note was a reminder of the big and small ways we support and uplift each other every day. This thoughtful event wasn’t just about appreciating the incredible work we all do, it’s about building a stronger, more connected team. Gratitude isn’t just a feeling, it’s a practice. Here’s to creating a positive, uplifting work environment together!  #WorkCulture #TeamSpirit #CittaWorld #GratitudeWeek #CittaCrew