Who needs slime when you've got science? 😉 Sliding into your skincare routine- India's first vegan mucin essence which hydrates your skin for days (literally)! 💜 It's more than just an essence; it's a revolution in a bottle. #Plum #PlumPeople #Innovation #Skincare #WeHaveChemistry
It wasn't smooth. Cracking a snail-mucin-like 100% vegan formulation that feels the same & delivers better benefits - tough. Designing a carton that "pops" open - needed dreaming & doing. Scaling from a 100g lab batch to a 1T factory batch - non-trivial. Convincing Indian Customs that ATP is legit used in beauty products - the burden of being first-mover. Resisting the urge to deliver a cookie-cutter, bullet-point social media launch and have some fun instead - well, that came naturally :) It takes months of dreaming, planning, trying, debating, doing, and just plain hustle to get a Plum out to the market that meets the standards we set. This new 100% vegan mucin essence beats market-leading snail mucin in a 3rd party blind-test. We achieved a near-perfect point-by-point benefit mapping (better in some cases), with the same sensory attributes. And after all the hard work, decided to have a little fun launching it :) - teaser video link in comments, launch video below. Live now on Nykaa & on the Plum app & website. Go get it, it's just perfect hydration for the season! Well done, Priti Joshi | sumit kubal | Srishti Bharadwaj | Srushti Kurmi | Akansha Baliga | ARYANSHU PANDA | Sankaranarayanan Alagappan | Sridhar J | Neha Nandakumar | Pratik Chheda & many, many more #PlumPeople who worked hard on this. #WeHaveChemistry #Teamwork