fifty-five

ɢᴇᴛᴛɪɴɢ ʀᴇᴀᴅʏ ꜰᴏʀ 𝟤𝟢𝟤𝟧 - ᴡʜɪᴄʜ ᴛʀᴇɴᴅꜱ ᴡɪʟʟ ꜱʜᴀᴘᴇ ᴛʜᴇ ɪɴᴅᴜꜱᴛʀʏ ɴᴇxᴛ ʏᴇᴀʀ? 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝟮𝟬𝟮𝟱 𝗵𝗮𝘀 𝗶𝗻 𝘀𝘁𝗼𝗿𝗲? fifty-five has got you covered! Here is our first out of five cheat sheets to help you prepare for the year ahead. Today’s topic was already one of the hottest of 2024, and shows no signs of slowing down: we are talking, of course, about Generative AI. Our trailblazing e-book “𝗚𝗲𝗻𝗔𝗜, 𝗙𝗿𝗼𝗺 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝘁𝗼 𝗥𝗲𝗮𝗹𝗶𝘁𝘆,” co-written with the HUB Institute (Digital & Positive Impact accelerator), is packed with expert insights, practical examples, and tried-and-true methodologies to successfully implement Generative AI in your organization. 𝗕𝘂𝘁 𝘄𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗲𝘃𝗲𝗻 𝗮𝗽𝗽𝗹𝘆 𝗚𝗲𝗻𝗔𝗜? Look no further than our in-house proprietary tool, 𝗦𝘆𝗠𝗮𝗽, to help you define your very own use case. See how Nestlé Nespresso SA, BREITLING, Headn and Valiuz developed theirs. fifty-five’s practical, data-based approach was also used to develop our GenAI-powered product feed optimizer, which resulted in incredible results for both Nestlé Nespresso SA and Salomon – like x3 visibility and +83% e-commerce revenue… In a year that promises to be as competitive as 2025, better product feed data could be your key to get ahead. And lastly, as Pierre Harand said in his Minted interview with Google’s Francois BRACQ, if 2023 was about GenAI discovery and 2024 about experimenting, 2025 will be about change management. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘂𝗽? Check the comment section to discover all our content available for you!

[HAPPY HOLIDAYS] The past year was rich in surprises, challenges, and successes, and we feel honored to have accompanied you in your data transformation through it all. 🚀 Let the year 2️⃣0️⃣2️⃣5️⃣ be one of tech evolution and revolution as we craft a better tomorrow together! 🌟🎄

[EVENT] Thrilled to have hosted another successful #55xGoogle event in Shenzhen! 🌟 We gathered 80+ leaders and experts from cross-border enterprises in Shenzhen to explore how AI and data are reshaping global marketing strategies for 2025. Big thanks to our brilliant speakers Neo Wu, Head of Global Market Director at MEIZU, Darryl Su, VP of Sales Asia at Tealium, Candy, Head of Website Team at Jackery, 左鑫，CTO of Miracle Miles Technology Co., Ltd. sharing their invaluable insights on data-driven growth and AI applications. A special thanks to our partner Google for their support, and a huge thank you to everyone who participated and contributed to making this event a success! Stay tuned for our 2025 workshop series, where we'll continue share practical case studies to help optimize your cross-border marketing strategies. 🚀 #GlobalMarketing2025 #AI #DataAnalytics #CrossBorder Cedric Delzenne 司徒睿 Tony Tang Jerry Xie Ivan Yuen

[Welcome] 🎉 A big, warm welcome to all our new team members who have joined us from across the globe over the past few weeks! We’re thrilled to have you on board. 🌟 📍 Paris: Louis-Germain Henrion, Kenza Bouhejba, Alexandre Helme, Kenza Hamzi, Tanguy Hauchecorne, Soukaina K., Bénédicte Loola 📍 London: Anton Oretti, Lauren Wainwright 📍 Shanghai: Witts Mei 📍 Taiwan: Peng-Yu (Melody) Lin

A big thank you to everyone who attended our Didomi Breakfast event this morning at our Paris office to discuss CNIL's recent recommendations for mobile applications 🥐 🇫🇷 Special thanks to our expert panel Sébastien GANTOU, our DPO and CEO of Digital DPO; Guillaume Tollet, Executive Director at fifty-five; and our CPO, Thomas Adhumeau, for sharing their invaluable insights. The discussion centered on analyzing CNIL - Commission Nationale de l'Informatique et des Libertés recommendations, clarifying their objectives and challenges, and outlining a six-month compliance action plan. Your engagement and contributions made the event a success. Stay tuned for the breakfast replay! #DataPrivacy #CNIL

Excited to share that I'm part of the judging panel for the prestigious IAB Hong Kong Digital Awards 2024. I'm looking forward to celebrating the best work in data-driven marketing! 🏆Do you work for a brand or an agency? Don't miss your chance to showcase your most innovative and impactful campaigns. 📆 Check the eligibility criteria and submit your work by December 13th: https://bit.ly/JoinIAB2024 #IABHK #DigitalAwards #digitalmarketing #advertising #Data

“Doing ordinary things in extraordinary ways” ❓ Beyond the hype, why hasn’t Gen AI fully entered the mainstream yet? Why is Gen AI essential for the future? What are the right questions for a manager who wants their organization to engage ethically and responsibly with Gen AI? These vital questions and more are answered in this must-read free e-book from our Group company fifty-five 👇 Gen AI: Turning promises into reality ➡️ https://lnkd.in/evZDdf37 This brilliant free resource offers a comprehensive overview for successfully incorporating Gen AI into your business, starting with: 1) Identifying key use cases 2) Gaining stakeholder buy-in for pilot projects 3) Scaling the models 4) Best practices for deploying and gaining adoption across the business. 💥 The McKinsey Institute estimated Gen AI could generate up to $4.4bn in annual revenue for the global economy. Despite the enthusiasm, 39% of large companies have not yet adopted Gen AI - largely due to a lack of understanding of Gen AI's capabilities, sometimes disappointing test results, and the absence of genuine organizational transformation. 💥 However, early adopters of Gen AI have managed to stand out, noting an average revenue increase of 6%. 💥 Through case studies, expert testimonials, and practical advice, this invaluable e-book will help you uncover how to "do ordinary things in extraordinary ways" with Gen AI. 🤝 With special thanks to the report authors Sandrine Matichard of the HUB Institute (conferences, networking, training, insights), and Fifty-five’s Nicolas Vaudran, Margaux Montagner and Tiyab K. 🙌 And shout out to other contributing voices Rebecca Sykes from Brandtech, Laurence AUGOYARD, CEO at Headn, Romain Chaumais, Generative AI & Marketing Leader at Valiuz , Roman Gun, VP of Product at Zeta Global, Fifty-five's Pierre Harand and Jean-François Wassong, and HUB Institute (conferences, networking, training, insights)'s Emmanuel Vivier, Déborah Le Bovic and Leen Khalifeh. Download the e-book ➡️ https://lnkd.in/evZDdf37 #GenAI #Brandtech #AIpowered #FutureofAI

[Culture Week] Throwback to our first Culture Week edition! 🌍✨ From 14th to 18th October, we came together across our 10 international offices to celebrate our core values - 𝘾𝙖𝙧𝙞𝙣𝙜, 𝙎𝙝𝙖𝙧𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙘𝙚 – and the diverse cultures that make up fifty-five. 𝐎𝐧 𝐭𝐡𝐞 𝐚𝐠𝐞𝐧𝐝𝐚:  🍪 A multicultural breakfast 🌟 A 'I Am Remarkable' workshop, led by our inspiring facilitators, Sonia GAHA and Daphne HUI 🎤 A 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐓𝐞𝐜𝐡 roundtable, sparking enriching discussions on inclusion and diverse career journeys in tech From Hong Kong to Paris, London, and New York, our global teams celebrated their diverse backgrounds through shared meals and experiences that embody the true spirit of fifty-five. 🌟 Thank you to all our teams for taking part in this special week! We look forward to next year's edition! Rosie Smith Grace Di Daphne HUI Nancye Edwards, CDMP Mathilde Bauret Sarah Coutin Momy SECK MARCILLY Thibault Cazenave Marine O. Elise GABORIAU Lamiaa Farhat

[Award] fifty-five triumphs in Technical Implementation, Business Impact & Feasibility categories of the Era of Gemini Demo contest in EMEA 🚀 The judges especially highlighted our team's creativity: “𝘠𝘰𝘶𝘳 𝘥𝘦𝘮𝘰 𝘴𝘵𝘰𝘰𝘥 𝘰𝘶𝘵 𝘢𝘴 𝘢 𝘱𝘳𝘪𝘮𝘦 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘰𝘧 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯, 𝘥𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘢 𝘱𝘳𝘰𝘧𝘰𝘶𝘯𝘥 𝘨𝘳𝘢𝘴𝘱 𝘰𝘧 𝘎𝘦𝘯𝘈𝘐 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘷𝘦 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴. 𝘛𝘩𝘦 𝘪𝘯𝘨𝘦𝘯𝘶𝘪𝘵𝘺 𝘢𝘯𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭𝘪𝘵𝘺 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘸𝘦𝘳𝘦 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭. 𝘞𝘦 𝘢𝘳𝘦 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦 𝘺𝘰𝘶 𝘢𝘴 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘴𝘶𝘣𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘯 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴: 𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘐𝘮𝘱𝘢𝘤𝘵, 𝘢𝘯𝘥 𝘍𝘦𝘢𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺.” By merging technical excellence with practical applications, we’ve showcased how Google #Gemini can enhance productivity and drive innovation across various industries. This prize is a testament to our dedication to advancing AI technology through our cutting-edge expertise, deep understanding of business needs, and ability to transform complex AI concepts into actionable solutions. We are proud to be at the forefront of the GenAI revolution, delivering solutions that set new standards in the digital landscape. A big thank you to our dedicated team for their passion and hard work that made this achievement possible. 🙌 Tiyab K. Ananda Cassini Jamming Armance Julien Béjean Liao Xiyue And a huge shoutout to GCP for their trust and support throughout this journey! 🤝 If you want to find out more about the demo showcased, or if you're curious about our ongoing Gen AI projects, reach out to us here: https://lnkd.in/es_EuMmJ Samy FADEL, Stéphane Feuillebois, Cyril Carbonati, Pinar U., Mohamed Ait Alla, Chiara Marchiori, Steven Evans, Pierre Harand, Jean-François wassong, Severine Berreur, Alex King, Gogo R.

[EVENT] Throwback to the "Cutting Through the AI Hype" Event at Google France HQ! 🌟 Last week in Paris, we co-hosted the event "𝐂𝐮𝐭𝐭𝐢𝐧𝐠 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐀𝐈 𝐇𝐲𝐩𝐞: 𝐇𝐨𝐰 𝐁𝐫𝐚𝐧𝐝𝐬 𝐀𝐫𝐞 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐔𝐬𝐢𝐧𝐠 𝐆𝐞𝐧 𝐀𝐈 & 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐁𝐞 𝐃𝐨𝐢𝐧𝐠 𝐍𝐨𝐰!" A great opportunity to bring together industry leaders and experts to explore the transformative potential of Generative AI for businesses. The agenda was filled with enriching discussions and keynotes on the future of Gen AI: ◾ 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐊𝐞𝐲𝐧𝐨𝐭𝐞𝐬: Sébastien Missoffe, VP at Google France shared a compelling vision of the future of generative AI. David Jones, Founder and CEO of The Brandtech Group, discussed how generative AI is set to redefine marketing strategies. This was followed by an engaging Pencil ✏️ demo presented by Amy Arnell, Gen AI Business Manager at The Brandtech Group. ◾ 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐨𝐟 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐆𝐞𝐧 𝐀𝐈 𝐔𝐬𝐞 𝐂𝐚𝐬𝐞𝐬 𝐰𝐢𝐭𝐡 Salomon: Pierre Harand, Co-CEO at fifty-five, and Antonio Carriero, Digital & Tech Expert at Salomon, showcased real-world applications of Generative AI, demonstrating how brands can leverage this technology for tangible results. They also shared valuable insights from Salomon's experience in implementing these solutions. ◾ 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐮𝐝𝐢𝐨 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Benjamin Pipat, Chief Solutions Officer at Jellyfish, and Gokcen Karaca, Head of Digital & Design at Chivas Brothers - Pernod Ricard, delved into how Generative AI models assess brand perception and the actionable steps that brands can take in response. Gokcen Karaca, along with Guy Hall, Senior Designer at OLIVER Agency, also provided insights on effectively integrating Gen AI into in-house creative studios, emphasizing the importance of collaboration and innovation. ◾ 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 - 𝐆𝐞𝐧 𝐀𝐈 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧: A dynamic roundtable led by Julie Hardy, Partner at The Brandtech Group, Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal, and Antonio Carriero, Digital & Tech Expert Salomon highlighted how leading brands are deploying and scaling Gen AI, sharing their approaches, roadmaps, and valuable learnings. A huge thank you to everyone who participated and contributed to making this event a success! Stay tuned for more updates on how we continue to embrace Generative AI in our strategies at fifty-five through practical case studies! 🚀 Emilie Sonck Stéphane Feuillebois Julie Hardy Raphaëlle Daoglio Francois BRACQ Francois LOVITON Gaia Balbo di Vinadio Louise Jack Carol-Ann Motard Marie Raimbert-Galtier Sarah Coutin Yasmine Toussaint