Learning paths

Get the skills you need to achieve your marketing goals with courses and step-by-step learning paths.

Prefer to see upcoming live workshops by date? Switch to the calendar view.

 

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Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
English Self-paced course Live workshop Organic basics 30 minutes or less 60 minutes or less 15 minutes or less separator Video
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Video: Creating Your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business’ potential.
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resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Time2 minutes
Content type
Video
Level
Basic
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Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
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Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less
Time20-30 minutes
Level
Basic
Certification affiliation
Content and Creative Design
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Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
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Creative Strategy level-basic-icon English Self-paced course Organic basics 30 minutes or less 60 minutes or less 15 minutes or less
Time10 minutes
Level
Basic
Certification affiliation
Content and Creative Design
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Video: Boosting from Your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers.
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resource-video skip-register-page level-basic-icon English Organic basics 30 minutes or less 60 minutes or less 15 minutes or less Video
Time2 minutes
Content type
Video
Level
Basic
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Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
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level-intermediate-icon English Live workshop Organic basics 60 minutes or less
Time60 minutes
Level
Intermediate
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Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
English Self-paced course Live workshop Start advertising 30 minutes or less 60 minutes or less 15 minutes or less separator Video
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Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
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Fundamentals fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less
Time45-60 minutes
Level
Basic
Certification affiliation
Fundamentals
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Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
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level-basic-icon English Live workshop Start advertising 60 minutes or less
Time60 minutes
Level
Basic
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Video: Creating a Campaign Manager Account
To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.
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resource-video skip-register-page level-basic-icon English Start advertising 30 minutes or less 60 minutes or less 15 minutes or less Video
Time2 minutes
Content type
Video
Level
Basic
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Creating a Campaign
Use Campaign Manager's Advanced Mode to create full-funnel campaigns.
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fullscreen-scorm-module level-basic-icon English Self-paced course Start advertising 60 minutes or less
Time40 minutes
Level
Basic
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Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
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Fundamentals level-basic-icon English Self-paced course Start advertising 60 minutes or less
Time45-60 minutes
Level
Basic
Certification affiliation
Fundamentals
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Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
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Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Time15 minutes
Level
Basic
Certification affiliation
Fundamentals
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Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
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Fundamentals level-basic-icon English Self-paced course Start advertising 30 minutes or less 60 minutes or less 15 minutes or less
Time7 minutes
Level
Basic
Certification affiliation
Fundamentals
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Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
English Self-paced course Live workshop Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less separator Video
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Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
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Creative Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Time30-40 minutes
Level
Intermediate
Certification affiliation
Content and Creative Design
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Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
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level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Time60 minutes
Level
Intermediate
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Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
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English Live workshop Campaign strategy 60 minutes or less
Time60 minutes
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Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
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Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Time40 minutes
Level
Intermediate
Certification affiliation
Marketing Strategy
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Live Workshop: Brand Building with LinkedIn
This workshop will help you drive brand-building activity on LinkedIn.
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level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Time60 minutes
Level
Intermediate
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Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
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Marketing Strategy level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Time45 minutes
Level
Intermediate
Certification affiliation
Marketing Strategy
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Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
View
level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Time60 minutes
Level
Intermediate
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Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
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level-intermediate-icon English Self-paced course Campaign strategy 60 minutes or less
Time40 minutes
Level
Intermediate
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Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
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level-intermediate-icon English Live workshop Campaign strategy 60 minutes or less
Time60 minutes
Level
Intermediate
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Video: Boosting as Part of Your Content Strategy
Save yourself time and keep your campaigns “always on” by boosting your organic content.
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resource-video skip-register-page level-basic-icon English Campaign strategy 30 minutes or less 60 minutes or less 15 minutes or less Video
Time2 minutes
Content type
Video
Level
Basic
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Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
English Measure success Self-paced course Live workshop 30 minutes or less 60 minutes or less separator
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Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
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Fundamentals fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 60 minutes or less promoted
Time40 minutes
Level
Basic
Certification affiliation
Fundamentals
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Live Workshop: Reporting and Analytics for LinkedIn Ads
This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.
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level-basic-icon English Measure success Live workshop 60 minutes or less
Time60 minutes
Level
Basic
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Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
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fullscreen-scorm-module level-basic-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less promoted
Time20 minutes
Level
Basic
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Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance.
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fullscreen-scorm-module level-intermediate-icon English Measure success Self-paced course 30 minutes or less 60 minutes or less
Time30 minutes
Level
Intermediate
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Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less separator Video
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Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
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level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Time10 minutes
Level
Advanced
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Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
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level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less
Time20-25 minutes
Level
Advanced
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Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
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level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Time10 minutes
Level
Advanced
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Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
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level-advanced-icon English Self-paced course Advanced campaign tools 30 minutes or less 60 minutes or less 15 minutes or less
Time10 minutes
Level
Advanced
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Tell the Marketing Labs team what you think
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Marketing Labs Site Survey
Share your thoughts about your experience with Marketing Labs in this short survey
English
Time2-3 minutes
Let’s apply your learnings

Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.

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