Learning paths
Get the skills you need to achieve your marketing goals with courses and step-by-step learning paths.
Prefer to see upcoming live workshops by date? Switch to the calendar view.
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Build my organization’s organic presence
Start with the basics to create an organic presence for your brand on LinkedIn
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Video: Creating Your LinkedIn Page
Set up your LinkedIn Page and get ready to unlock your business’ potential.
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Building an Organic Presence with LinkedIn Pages
Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build, maintain, and expand your brand’s organic presence.
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Creative Design for LinkedIn
Design compelling creative that attracts LinkedIn members to engage with your content.
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Video: Boosting from Your LinkedIn Page
Learn how to increase your brand’s reach beyond your Page followers.
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Live Workshop: The Business of Thought Leadership
This session aims to empower professionals with insights to enhance their thought leadership and executive presence capabilities.
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Start advertising my business on LinkedIn
Accelerate your business growth by learning the fundamentals of advertising on LinkedIn
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Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
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Live Workshop: Introduction to LinkedIn Ads
This live workshop will help you discover the fundamentals of why and how to get started advertising on LinkedIn.
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Video: Creating a Campaign Manager Account
To start advertising on LinkedIn, you'll first need to follow these steps to create a Campaign Manager account.
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Creating a Campaign
Use Campaign Manager's Advanced Mode to create full-funnel campaigns.
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Using LinkedIn's Ad Targeting
Learn how LinkedIn's unique targeting works and best practices.
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Ad Formats on LinkedIn
Learn how to use different ad formats to achieve your marketing objectives on LinkedIn.
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Campaign Optimization Tactics
Learn about the three primary campaign optimization levers.
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Improve my marketing campaign strategy
Gain key skills to build your marketing expertise and improve your campaign strategy
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Building a Full-Funnel Content Marketing Strategy on LinkedIn
Align your organic and paid content to the marketing funnel to effectively reach and engage your target audiences at the right time.
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Live Workshop: Building a Full-Funnel Content Marketing Strategy on LinkedIn
This course will help you strike a balance of organic and paid content to guide your audience through the customer journey.
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Live Workshop: Balancing Brand and Demand
This course will help you understand why it’s crucial to utilize a cohesive marketing strategy that balances brand and demand.
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Using LinkedIn for Brand Awareness
Drive brand awareness with a strong brand campaign strategy.
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Live Workshop: Brand Building with LinkedIn
This workshop will help you drive brand-building activity on LinkedIn.
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Using LinkedIn for Lead Generation
Learn to use LinkedIn to drive leads and conversions.
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Live Workshop: Using LinkedIn for Lead Generation
Learn how to use LinkedIn for your lower-funnel goals
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Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
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Live Workshop: Account Based Marketing
Learn about LinkedIn's ABM roadmap and share insights on how you can build a successful ABM strategy.
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Video: Boosting as Part of Your Content Strategy
Save yourself time and keep your campaigns “always on” by boosting your organic content.
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Measure my success on LinkedIn
Learn how to create reports, identify insights, and make data-driven optimizations to maximize your ROI
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Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
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Live Workshop: Reporting and Analytics for LinkedIn Ads
This course will help you utilize LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher ROI.
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Conversion Tracking
Set up conversion tracking using the LinkedIn Insight Tag and Conversions API to measure and optimize lower funnel campaigns.
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Ad Campaign Experimentation
Leverage experimentation tools to monitor brand perception, refine creative and hone delivery parameters to improve campaign performance.
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Discover more possibilities with advanced campaign tools
Deepen your technical knowledge with these courses on LinkedIn’s more advanced campaign tools
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Getting Started with LinkedIn Business Manager
Learn how Business Manager can help you market on LinkedIn.
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Managing People, Ad Accounts, and Pages with Business Manager
Learn how to manage all your people and assets from Business Manager
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Business Manager Partnerships and Sharing
Learn how to collaborate with other organizations using Business Manager
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Sharing Audiences through Business Manager
Learn how to uplevel targeting strategies with audience sharing.
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Tell the Marketing Labs team what you think
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Marketing Labs Site Survey
Share your thoughts about your experience with Marketing Labs in this short survey
Let’s apply your learnings
Test and learn in LinkedIn’s Campaign Manager. You can create, measure, and optimize your ad campaigns all in one place.
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