Upstart for Dealers

Consumers are still on the fence about EVs. With many dealerships choosing to walk back their EV targets in response to the lack of interest, some questions remain: ➡️ What's next for EVs? ➡️ What is at the root of consumer hesitation? 🎧 Catch our latest episode of Leadership in the Dealership with Jenell Ross, President at Bob Ross Auto Group, to hear more about how the EV landscape is shifting and find out where the main source of consumer hesitation comes from.

Even if you don’t set new years resolutions for yourself, you may want to set some for your dealership. The automotive industry is changing — as always — and there are a few aspects to keep in mind as we jump into the new year that lead to a stronger Q1. Jenell Ross, President of The Bob Ross Auto Group, shares her top tips for having a stellar start to 2025.

According to Jenell Ross, customers behave the same whether looking for a Buick or a Mercedes Benz. They expect representatives with deep knowledge of the vehicles on the lot, especially the increasing level of technology present in today's cars. Make sure your team members are product concierges, ensuring no questions go unanswered.

No one wants to spend their day in a dealership. Consumers expect fast, efficient, consistent service to get in, get out, and move on with their lives. The less you take a customer away from their family, responsibilities, and lives, the more likely they are to think of your service when looking for their next vehicle or recommending a dealership to a friend. Help them get back to what they love most. Show them you value their time. Personalize your approach. Those are today's expectations.

Success is not a straight line and, as a leader, it pays to get comfortable being uncomfortable. Dealership leadership takes immersing yourself in high-impact situations that help to raise your value. Hear how Jenell Ross President at The Bob Ross Auto Group learned exactly how to do just that — all before her thirtieth birthday — on the latest episode of Leadership in the Dealership. #Leadershipinthedealership #automotive #lending #leadership

You can never be too careful when it comes to fraud prevention, and the new year is perfect for evaluating procedures, revamping systems, and overall shoring up your defenses against threats. Are you prepared to defend against fraud in the new year? Find out by asking yourself these three questions from Sharla Godbehere, VP of Sales - Auto Lending at Equifax.

Customers are not asking, "What do you have?" when they walk through dealership doors. They're saying "I want to test drive this vehicle." Most consumers know their affordability and are likely to be pre-approved for a loan. ✅ They've done their research ✅ They know what they want ✅ They're ready to lock it down All you need to do is make the buying process as smooth as possible. 🎧 Catch our latest episode of Leadership in the Dealership with Sharla Godbehere, VP of Sales - Auto Lending at Equifax, to hear more about providing frictionless service to today's consumer.

Do your quoted prices stay the same online and in-store? If not, you may have a transparency issue. And, in today's landscape, transparent and consistent customer experiences are more critical than ever. The average customers today are more: ➡️ Educated about the automotive industry as a whole ➡️ Tech savvy (they will find discrepancies) Take a good look at your process. Weed out any confusion. Prioritize providing consistent, transparent experiences based on the wealth of data available today.

Ron Bouchard's Auto Stores closes more deals by using Upstart Auto Retail to streamline the car-buying process. Find out how they did it 👇

We’ve been in the lab cooking up something special for you. New in studio episodes of Leadership in the Dealership are coming soon! 👀 Whenever you get me in between Keishawn Batts and Don Richards-Boeff you know it’s going to be special. ✨ If you are not already subscribed/following Leadership in the Dealership this is the perfect time to do so before we drop our next episodes. 🔗in the comments. Huge S/O to Allison Huber for making this all come to together. Just a glimpse behind the scenes… Stay Tuned!