The insights, news and inspiration you need to help your message be heard on Spotify.
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On Spotify, people are embracing content that feels like it was made just for them—creating a highly personalized environment for brands to engage their audiences. But where in the world has personalized content been most enjoyed in 2024? 🤔
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Last week, we hosted a handful of UK partners for the inaugural Wrapped for Advertisers: Live From London event, pairing an hour of insightful content with interactive activations inspired by the UK's most streamed tracks of 2024. Shout out to Grind | Certified B Corp for fueling the morning with elegant coffee and cocktails, our panelists for their energetic presentations, and our partners for taking part in our interactive Spotify Wrapped quiz. We hope your official 2024 Wrapped hoodies keep you warm this winter! Learn more about 2024 Wrapped for Advertisers and the audience trends in your market, here: https://lnkd.in/e7RXtYPp 🔗 #SpotifyWrapped #WrappedForAdvertisers
How did fans stream Spotify content in your local market this year? 2024 Wrapped for Advertisers brings marketers all over the world a wealth of insight into how audiences interact on our platform. Get your market's trends by clicking the link: https://lnkd.in/e7RXtYPp 🔗 #WrappedForAdvertisers #SpotifyWrapped #Marketing
The world streams in mysterious or maybe not-so-mysterious ways... 🤔 Scroll or swipe to see how global fans tuned in to Spotify this year. Don't see your market? Keep an eye out for part two of 2024 Wrapped for Advertisers: Around The World! Or don't wait and discover all the trends, right here ➡️ https://lnkd.in/e7RXtYPp ⬅️ #WrappedForAdvertisers #SpotifyWrapped #Marketing
ICYMI: Spotify Wrapped isn't just for consumers—it's for marketers, too. Check out 2024 Wrapped for Advertisers to find out how must-win audiences in your local market engaged with content on Spotify this year: ➡️ https://lnkd.in/e7RXtYPp ⬅️ #WrappedforAdvertisers #SpotifyWrapped
2024 Wrapped for Advertisers is now LIVE! 🎉 From parents to Gen Z and everyone else, discover the many ways audiences are engaging with Spotify in your local market, here: https://lnkd.in/e7RXtYPp 👀 #WrappedForAdvertisers #SpotifyWrapped
When your brand's voice is one of many competing for attention, delivering clever, eye-and-ear-catching creative can make all the difference. On Spotify, one way to stand out is by combining the intimacy of audio with the impact of visual storytelling. Read our latest article to learn how four brands did exactly that, and reaped the rewards ➡️ https://lnkd.in/eGMER9b3
ICYMI: You can now stream our recent virtual event featuring Product Lead, Savanna Ramsey and Marketing Research Lead, Amy Dalsan, to learn how to launch a successful ad campaign on Spotify. ✅ Click the link to stream the full webinar episodes: https://lnkd.in/eDmaz-Et 🔗 #MarketingStrategy #MarketingTips #MarketingCampaigns
Last week, Spotify released its Q3 earnings report—recording strong results to bring us one step closer to a full year of profitability. – Monthly active users (MAUs) increased to 640M globally (up 11% Y/Y) 📈 – Ad-supported MAUs increased to 402M (up 11% Y/Y) 📈 – Ad-supported revenue increased by 6% Y/Y 📈 Click the link to read our recap of the key moments and milestones for advertisers: https://lnkd.in/eAPjumKR 👀