Who would think to sell apple cakes to pay their mortgage during a recession? Angela Logan, founder and CEO of Mortgage Apple Cakes, did just that. When Angela lost her job during the 2008 recession and faced the possibility of losing her home, she leaned into the #Kwanzaa principle of Kuumba (creativity) to find a solution. Using her family recipe of fresh ingredients and aromatic spices, she set out to sell 100 cakes in one week. Her untraditional approach gained national media attention, resulting in 500 new orders and enough funds to save her home. Her inspiring story and delicious cakes captured hearts worldwide, eventually leading to a Lifetime movie about her journey in 2014. In 2023, Angela started selling her cakes with Amazon and was named one of Oprah’s Favorite Things, sparking a wave of new orders. She credits the success of her Amazon storefront to strategic advice from Amazon’s strategic accounts team and effectively using ads to drive traffic to her storefront.
Sell on Amazon
Technology, Information and Internet
Seattle, WA 110,729 followers
We enable both individuals and businesses to sell their products in Amazon's store.
About us
There are many reasons to sell in Amazon's store—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website.
- Website
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http://sell.amazon.com
External link for Sell on Amazon
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Seattle, WA
- Founded
- 1995
- Specialties
- eCommerce, order fulfillment, warehousing, and online payment
Updates
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Amazon seller Avani Modi Sarkar sets the mood for the #holiday festivities by sharing some of her favorite family traditions. These include a #Diwali playdate and creating holiday themed activities for kids. Avani and her brother co-founded Modi Toys, eight years ago when they each had their first daughter, born just a week apart. As children of Indian immigrants, they wanted a way to pass on their cultural values to their kids in a fun way, eventually deciding on play as it’s the universal language for kids. Their business, Modi Toys, offers plush toys and gifts that incorporate Indian culture and values into story and playtime. Since setting up an Amazon storefront, they’ve expanded their business to Canada and India. They attribute much of their Amazon success to participating in key shopping events like Prime Day and leveraging Amazon Ads to boost brand awareness.
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Earlier this month, Amazon's Black Business Accelerator hosted The Equity Table Dinner, an evening dedicated to honoring Black entrepreneurship and showcasing the remarkable achievements of the #AmazonBBA program. The event reminded us of the impact we can have when we come together to empower Black-owned businesses. From hearing firsthand how Amazon is helping sellers grow and scale their brands, to connecting with inspiring entrepreneurs and community leaders, the night was a testament to the collaborative spirit of Amazon BBA and the importance of creating access and opportunities. The insightful conversation was led by Kimberly Blackwell and Danyel Surrency Jones, sharing the incredible stories of growth alongside selling partners Adam Ali, owner of Everyday Hustle, Angie Ravenel, Owner of Aravenel Products, Jasmin Foster CEO of BeRooted Co, Tiffany Davis CEO & Founder of GirlSupps and more!
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Amazon Accelerate 2024 was the highlight of our year! We were thrilled to connect with so many of you and share the latest updates and product offerings to support your business growth. We're already looking forward to seeing you all again next year at #AmazonAccelerate 2025. To stay in the know for next year's conference, visit www.amazonaccelerate.com. #photosoftheday #amazonseller #amazon #amazonaccelerate #smallbusiness #businessowner #entrepreneur
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At the end of the day, it’s really not about stuff. It’s about people,” said Dean-Paul Hart, president and CEO of Compac Industries. From Jamaica to Georgia, the Hart family's journey with Compac Industries sets an example for businesses of all sizes. Jamaican immigrant Frederick Hart founded the company in 1980. Today, his son Dean-Paul leads the business. As practical as their products are, the team is about more than just making kitchen gadgets, baby products, and beauty care—they're changing lives. Here’s how: - A family-forward philosophy remains at the heart of their success - A majority of their 17-person staff are refugees, and Compac helps them rebuild their lives through employment - The team leverages Amazon's tools and programs to grow their business and better serve customers (they joined Amazon’s Black Business Accelerator in 2021, and they use Fulfillment by Amazon and Subscribe & Save) Learn about more purpose-driven businesses like Compac Industries on the Sellers in Your Community website at http://spr.ly/6005QsgVR #sellonamazon #amazonseller #businessowner #blackbusinessaccelerator #amazon #fba #SupportSmallWithAmazon
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Fulfillment by Amazon (FBA) was vital to Clipa’s business growth after the brand pivoted to selling its patented bag hangers directly to Amazon shoppers. Founder MIKE SWEENY's persistence and adoption of key seller programs like FBA helped his brand go from struggling to successful.
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Felicia Johnson's Jamaican grandmothers, Ella and Iris, immigrated to the United States and filled her childhood home with comfort, love, and scents of fresh squeezed lemons. Inspired by her family heritage, Felicia created Ella & Iris Home to bring calming Caribbean-influenced fragrances to work, home, and play spaces. Thanks to her passion, perseverance, and calming products, the Ella & Iris Home Amazon storefront has become a customer favorite safe space.
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4 Steps to Excel with Customer Insights Sellers, are you ready to elevate your strategy and maximize your sales? Leveraging Customer Review Insights is essential. 1. Topic Drilldown: Dive into review details to pinpoint what customers are talking about. 2. Review Trends: Track trends in review topics to meet customer needs and stay ahead of competitors. 3. Parent ASIN Insights: Get a snapshot of customer sentiment across all product variations. Spot what works and what doesn’t. 4. ASIN Benchmarking: Measure your product’s star rating against category averages. Use this to fine-tune your product’s appeal and edge out the competition. #SellerTips #CustomerInsights #BuildYourBrand
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Jennifer Adams Bunkers, a mother of six, founded TruKid in response to a personal challenge: the struggle to find gentle skincare products for her children. Transforming frustration into innovation, she developed her own line of sensitive products, which blossomed into a thriving small business. Discover how Amazon's Brand Registry has become an indispensable asset for Jennifer, providing crucial support and protection as she nurtures her growing business. #SmallBusiness #BubbleBath #kids #Brand
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The brand builders behind YES BAR who found "the right place" for them to be was in the Amazon store. Watch the full story: http://spr.ly/6046QbBtp