Creative Review sat down with Jones Knowles Ritchie Lisa Smith and Mozilla’s Amy Bebbington at Paradigms 2024 to discuss creating a brand that sticks and the challenges facing client-agency relationships today – plus why theirs has worked. Paradigms unique approach brings together visionary design and strategic thinking, fostering an atmosphere where bold ideas thrive, diverse perspectives merge, and transformative outcomes are achieved. #Paradigms2024 #JKR #Mozilla #partnership #creativity
“You can’t just do change for change’s sake. There’s a Paula Scher quote, which I’ve shared before. She always talks about how launching a brand is like opening night and you’re open to critiques from far and wide. You have people that love it, people that hate it, people that are indifferent in between. But it is about how long it stands the test of time." At Paradigms 2024, JKR’s Lisa Smith and Mozilla's Amy Bebbington shared insights with Creative Review on building a strong client-agency partnership, steering clear of "change for change's sake," and the vital role of bringing internal teams—not just customers—along for the rebranding journey. Read more: https://lnkd.in/dPF84tN4 #Rebrand #BrandStrategy #Design #Mozilla #Paradigms2024