Join us for an illuminating discussion with Carlo Savino, Lenovo’s VP of Americas and EMEA e-commerce, and David McBride, analytics thought leader and former CEO of facts & feelings! On January 22, the Morrison Center for Marketing and Data Analytics at UCLA Anderson will host a discussion that delves into the real-world application of data analytics to transform marketing and drive business growth. 💡 What to expect: 📊 Insights into how Lenovo is moving beyond the AI hype to deliver tangible business value. 🎯 Strategies for navigating marketing attribution, spend allocation, and analytics across diverse business units. 💼 Stories of fostering calculated risk-taking and driving bold action in a $60B global enterprise. 📅 Date: January 22, 225 🕐 Time: 5:30 pm reception, 6:00 pm discussion 📍 Location: UCLA Anderson School of Management 💻 Virtual Option: Join us via Zoom for remote participation Whether you're a student preparing for a data-driven career or a professional ready to transform your organization, this conversation is not to be missed. Register now and discover how to lead a data-driven digital marketing transformation at scale: https://lnkd.in/g33AJqjd #DataAnalytics #MarketingLeadership #DigitalTransformation #UCLAAnderson #MorrisonCenter
UCLA Anderson Morrison Center For Marketing and Data Analytics
Higher Education
A catalyst for faculty, students, and practitioners in marketing and data analytics
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https://www.anderson.ucla.edu/about/centers/morrison-center-for-marketing-and-data-analytics
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