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Edelman Trust Institute
Think Tanks
New York, NY 561 followers
Research institute and learning laboratory for trust
About us
The Edelman Trust Institute is a think tank that advances the study of trust in society. We produce the Edelman Trust Barometer and disseminate insights based on the data through partnerships and content.
- Website
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https://www.edelman.com/trust/edelman-trust-institute
External link for Edelman Trust Institute
- Industry
- Think Tanks
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Specialties
- Trust, Research, and Data
Updates
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Edelman Trust Institute reposted this
Who better to explore how trust is built and broken in society today than Tonia Ries? She’s the Executive Director of the Edelman Trust Barometer at the Edelman Trust Institute. Episode 2 of the Trust Faster podcast, featuring Tonia, is out now. Listen in to hear more on who and how we’re trusting (and who and how we’re not) today, and why. ⤵️ 🎙️https://lnkd.in/gHAtW4zZ #TrustFaster #EdelmanTrustBarometer #NewPodcast #Leadership
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Edelman Trust Institute reposted this
Executive Director, Edelman Trust Institute and Global Chair, Executive Positioning at Edelman
I had the chance to talk with David Simas, the Managing Director of Research and Impact at Emerson Collective, about takeaways from 2024 elections from his perspective as a political researcher and how to apply them to work in public relations, marketing, and brand-building. Among other topics, we discussed how to select the best messenger for your message and the increasing importance of deeply understanding your audience beyond its demographics. Thank you, David, for your thoughtful and useful insights. Listen to The TrustMakers episode here: https://edl.mn/3Zt2Cu5
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Have you heard The TrustMakers' post-U.S. presidential election episode with Dr. Marcus Collins? Listen to learn about the effect of online culture on the election's outcome: https://edl.mn/4hMODHX
Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor | MG100
“It’s the memetics of it all. The derivative works of memes create multiple doors for people to engage in the idea with a level of credence that media can’t buy. Super powerful stuff.” Thanks for having me, brooks miller and the folks at Edelman and Advertising Week 🙏 Episode link the comments 🎧
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Thank you, Trisch Smith, for highlighting findings from the 2024 Edelman Trust Barometer Special Report: Business and Racial Justice, which found that "my employer" is the only institution trusted to address racism in the U.S. Learn more about findings from the report here: https://edl.mn/4doTuvw
In an interview with Fortune, Trisch Smith, Global Chief Diversity, Equity, and Inclusion Officer, shared her perspective on the recent pushback against DEI efforts in the workplace, referencing key insights from the 2024 Edelman Trust Barometer Special Report on Business and Racial Justice. Trisch's Three Key Takeaways: 💡 Support for DEI programs among employees has risen to 60%, marking a 9% increase since 2022. 💡 The number of workers viewing DEI initiatives positively has doubled to 38% over the last 3-5 years. 💡 Employees at companies with more DEI initiatives report a stronger sense of belonging that cuts across political lines. Read the full article here: https://edl.mn/3ZtUOJH
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Members of Edelman's Gen Z Lab, an advisory helping brands future-proof their business for the next generation of consumers, weighed in on what they found most interesting in the 2024 Edelman Trust Barometer: Innovation in Peril. Some of their main takeaways: ➡️ Using scientists as spokespeople helps make consumers feel safe. ➡️ To earn trust, brands should proactively partner with government when introducing innovations. ➡️ Companies will be quicker to embrace AI if their leaders understand more about the technology. Read more insights from our Gen Zers: https://edl.mn/40ZP8sg
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What should a brand do when it is under pressure to take a side on a political issue? According to the 2024 Edelman Trust Barometer Special Report: Brands and Politics, a majority of people say the brand must take a position. Dive into or revisit the full report for more insights on how brands can navigate politics and earn trust: https://edl.mn/4ePWrqU
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In the final episode of The TrustMakers' U.S. election series, culture expert Dr. Marcus Collins and Edelman's brooks miller discuss why "vibes" determined the election's outcome. "We make decisions based off of what we feel, and we post-hoc rationalize them with the data available to us. Because we make most of our decisions in life as such, why would voting be any different?” Marcus asks. Listen to the episode: https://edl.mn/4hMODHX
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Edelman Trust Institute reposted this
Are you curious about knowing societies' trust in business? Or how brands can successfully engage with societal issues? Listen to our latest episode as we explore these questions with David M. Bersoff, Ph.D., 🎧 Spotify: https://lnkd.in/gVJszk3S 🎧 Apple: https://lnkd.in/gdA5hisx 💻 Website: www.businessandsociety.net Edelman Trust Institute.
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Tomorrow is voting day in the U.S. Voters are heading to the polls for national, state, and local elections. Tune into another special episode of The TrustMakers to hear from Lynn Walsh, the Assistant Director of Trusting News, unpack media coverage from this campaign cycle and explain how journalists can help people make informed voting decisions: https://edl.mn/3CaoS43
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