Edelman

As we wrap up the year, we’re sending you our warmest wishes for a joyful holiday season and a bright New Year, from us all at Edelman.

That’s a wrap on this year of the TrustMakers Podcast—but we’re just getting started. Thank you for trusting us to spark the conversations that matter. 💬 Tell us your favorite episode below! 🎙️ Missed an episode? Catch up today: https://edl.mn/3VRrw5s

Edelman joined industry leaders and changemakers at the 2024 ADCOLOR Conference and Awards in November. This year’s theme, Off Mute, inspired powerful conversations on amplifying underrepresented voices and advancing equity. Team members reflect on their key takeaways here: 💡 Hope Empowers Agency: Hope is not passive; it’s a catalyst for change that drives action, resilience, and lasting impact. 💡 Rock the Boat: Our influence extends beyond storytelling. It’s about challenging systems and fostering inclusion at every level. 💡 Embracing Identity: Fully embracing one’s identity bridges the gap between presence and visibility, paving the way for authentic representation. Read the full piece here: https://edl.mn/4gIMFa9 #ADCOLOR2024 #OffMute

Edelman is shortlisted for 6 awards at the upcoming PRWeek U.S. Awards, including two nominations for our work with HP on Empowering Self-Expression with Print Pals. Congratulations to our teams and clients.

Edelman is proud to have worked with Janssen Cilag International NV, a Johnson & Johnson company in Europe, Middle East and Africa on their latest campaign, Breaking Depression: Out of the Maze. This poignant PSA captures the complexities of severe depression, illustrating it as a maze navigated not only by those experiencing it, but also by their caregivers.   Read more about the campaign in Ad Age: https://lnkd.in/gsNA-je5

Proud to have scooped eight awards at Eurobest this year, including a Grand Prix for our work with DP World, plus two additional Golds, a Silver and no less than four Bronzes for our work with Dove, Ampara and Heineken®.

In an interview with Fortune, Trisch Smith, Global Chief Diversity, Equity, and Inclusion Officer, shared her perspective on the recent pushback against DEI efforts in the workplace, referencing key insights from the 2024 Edelman Trust Barometer Special Report on Business and Racial Justice. Trisch's Three Key Takeaways: 💡 Support for DEI programs among employees has risen to 60%, marking a 9% increase since 2022. 💡 The number of workers viewing DEI initiatives positively has doubled to 38% over the last 3-5 years. 💡 Employees at companies with more DEI initiatives report a stronger sense of belonging that cuts across political lines. Read the full article here: https://edl.mn/3ZtUOJH

As 2024 winds down, companies are preparing for the J.P. Morgan Healthcare Conference that kicks off every year and focuses investor attention on health industry trends, pipelines and deals. In the face of declining trust in the industry, healthcare companies must bring stakeholders together and communicate new views on traditional themes like innovation, M&A and AI. In this piece, Edelman Smithfield works with the broader Edelman team to share insights on what every CEO should be thinking about as they prepare for JPM 2025: https://lnkd.in/ez3B4DJM

We launched #EverydayPride to celebrate LGBTQIA+ identities and uplift the voices of our global community. Ethan Tuxford, Director of Brand in our UK office, shares his reflections on the joy of authenticity, the power of storytelling to foster understanding, and the profound impact of inclusive workplace policies like gender-neutral bathrooms and equitable parental leave. Read Ethan's piece: https://edl.mn/3CP0W6z

Podcasters are reshaping the narrative. This presidential election marked a pivotal shift, with podcasters playing a more influential role than ever. Our CEO, Richard Edelman, delves into the transition from traditional news media to these dynamic new creators. Read Richard's full insights here: https://edl.mn/495TSyd