Dow Personal Care

Personal #cleansing products have shifted from basic functionality to full sensory experiences. Consumers now seek both performance and luxury, challenging #formulators to create products that engage the #skin and the senses. How are you addressing these challenges to create products that meet end-consumer demands? Drop a comment below to share your thoughts!

Mintel's latest Global Beauty and Personal Care Trends Report outlines three key shifts shaping the industry, one of which is the growing demand for products that balance high performance with environmental responsibility. As #sustainability becomes a central focus, we must balance efficacy with eco-consciousness, reflecting a broader shift towards responsible #beauty and #PersonalCare innovations. Read the full report: https://dow.inc/3BacFfD

The skin #microbiome is a hot topic in #skincare, with balance being key to hydration, barrier function, and even aging prevention. A recent article by Who What Wear dives into how imbalances can lead to conditions like acne and eczema. For formulators, microbiome-friendly ingredients is becoming essential. EcoSmooth™ Universal Fluid 1100 offers a #biodegradable, MyMicrobiome-certified solution that's perfect for high-naturality formulations. Discover more about the sensational versatility of our bio-based and biodegradable carrier: https://dow.inc/4gsSW9E

As we look ahead to 2025, it's essential to stay ahead of emerging #BodyCare trends, especially during National Healthy Skin Month. A recent article from CosmeticsDesign highlights the growing consumer interest in bespoke formulations and holistic treatments, including #microbiome-infused body care. With consumers seeking more personalized solutions that support #skin health, microbiome-friendly certifications and bespoke formulations seem likely to redefine the future of body care. What do you think will be the next big leap in body care formulations? Share your thoughts in the comments! https://dow.inc/414zEmy

Consumer expectations are evolving, and the beauty industry is increasingly focused on data-driven personalization. Innovations like on-demand #SkinHealth consultations, microbiome analysis, and AI-powered product recommendations are revolutionizing #skincare and #beauty. We’re enthusiastic about how these advancements foster meaningful connections between consumers and brands, aligning with our commitment to innovation in personal care options. Dive into the full article from #PersonalCare Insights: https://dow.inc/498JdTw

As consumers look for skin care that feels luxurious and supports long-term #skin health, one challenge remains—how do we create formulations that balance texture and #microbiome integrity? With new innovations in sensory science and microbiome-friendly certifications, #beauty products are taking a leap forward. How do you see the demand for skin-friendly, science-backed formulations shaping the future of beauty? Let us know in the comments!

#MeetOurTeam: We’re excited to introduce Marie-Mélanie Levecq as our new Global Business Communications Manager for Dow Personal Care! Based in Belgium, Marie brings 15+ years of valuable experience in marketing and communications, and her expertise will be instrumental in shaping our communications strategy across the globe. Marie shared that, "I’m excited to step into this new role and collaborate with an exceptional team. Together, we will drive meaningful communications that resonate globally."

In today’s world, #PersonalCare is evolving alongside our growing understanding of #sustainability. Our experts have developed #skincare and #haircare formulations showcasing a minimum of 90% natural origin content. Be inspired by our ECOllaboration Concepts Collection 1.0 and see how high-performing ingredients will help you fulfill consumer needs and expectations. https://dow.inc/412frhq

As we celebrate National Self-Care Week, it’s essential to recognize how consumer definitions of clean, green and #SustainableBeauty vary worldwide. A recent Mintel article highlights these differences: in the US, #CleanBeauty is often self-defined by brands, while in Western Europe, it’s closely linked to #sustainability. Understanding these diverse perspectives can help brands better connect with their audiences and promote self-care in meaningful ways. Read more: https://dow.inc/3O25ZCJ

A recent article by CosmeticsDesign highlights that most people don’t take #SunProtection seriously until age 26—often after lasting #skin damage has already begun. With National Healthy Skin Month upon us, the need for sun protection that’s easy to apply, long-lasting, and seamlessly integrated into daily routines is more important than ever. Innovations in #SPF technology are making it easier for brands to develop effective, consumer-friendly products that help protect skin from harmful #UVexposure. Click the link in the comments to see how we contribute to healthier skin for everyone.