Dow Personal Care’s Post

What an incredible evening at the Institute for Public Relations Distinguished Lecture and Awards Gala! PublicRelay was thrilled to sponsor a table and join PR industry leaders in celebrating the outstanding achievements of the evening. 🌟 A huge congratulations to Natalie T. J. Tindall for receiving the IPR Pathfinder Award! We’re so proud to have Dr. Tindall as part of the PublicRelay community—her insights and expertise have enriched several of our events this year. 👏 Congratulations also to Pauline Draper-Watts, recipient of the Jack Felton Gold Medal, and Bill Imada, honored with the IPR Lifetime Achievement Award. Pauline’s reflections on the role of data as a tool not just for understanding the past, but for driving future strategy, align closely with our mission of delivering actionable insights. Her focus on making data relevant and meaningful within organizations underscores the importance of connecting measurement with impact. Similarly, Bill’s emphasis on quality over quantity in PR measurement reinforces a principle we hold dear: that it’s not just about the numbers but about uncovering insights that elevate the value of the work PR and communications professionals do every day. This Gala serves as a powerful reminder of the importance of innovation, collaboration, mentorship, and thought leadership in the field. We’re honored to be part of a community that continues to advance this practice. #Communications #PublicRelations #PRMeasurement #DataDrivenInsights

Congratulations, Ramiro Prudencio, on being named to "The Influence 100" annual list of communication professionals, for 2024, by PRovoke Media. Great to regularly work with you on many issues across McKinsey & Company's Reach & Engagement Function. Well earned. "Against the “permacrisis” backdrop of major geopolitical, economic, societal, cultural and environmental upheaval around the world, corporations and brands continue to face intense consumer, media and stakeholder scrutiny. And their senior communications and marketing executives are expected to deliver more than ever, faster than ever. Meanwhile, smart CEOs recognise that trusted communications counsel is not only integral to reputation and transformation, but is business-critical in such uncertain times — and the 100 names on our 2024 list provide ample evidence of this recognition." https://lnkd.in/eVEK_szi The full list here, which includes many friends and professionals I respect, especially Rebecca Lowell Edwards, Joseph Evangalesti and Steve John. https://lnkd.in/e-jU6-ei

📣 NEW BRAND COMMUNICATIONS TRAINING PROGRAM 📣 In 2024, the highly polarized political landscape often makes public discourse contentious and businesses susceptible to controversies. In this charged atmosphere, consumers expect brands to take clear stances on issues at the forefront of national debates, making neutrality challenging and requiring companies to navigate carefully to maintain the trust and loyalty of their diverse audiences. Introducing 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: 𝗠𝗶𝘀𝘀𝗶𝗼𝗻, 𝗩𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗪𝗮𝗿𝘀 𝗘𝗿𝗮—a new workshop led by Mower’s Public Relations & Public Affairs experts, designed to guide business executives from all industries in aligning brand communications and corporate actions with evolving stakeholder expectations. Now's the time to align. Show me more: https://bit.ly/3Rb0YKc #MowerAgency #MakingFierceFriends #PublicRelations #2024Election #BrandStrategy #CorporateComms #CultureWars

Organizations face an increasingly divided environment where any business can be pulled into controversial issues. Remaining neutral is difficult because customers want to engage with brands they trust and are more likely to buy when they share core values. Corporate policies are not political statements when they are authentic expressions of strong mission, vision and values statements.

I attended the Institute for Public Relations Bridge Conference this week in DC. It’s hard to sum up the insights and expertise that were shared, but here are some of my key takeaways: 💡 Whitney Eichinger with Southwest Airlines shared how they map out the full employee experience journey and align internal survey responses to those moments before deciding on key actions to improve the employee journey. Michelle Russo with the U.S. Chamber of Commerce: “Good stories can’t be about systems or corporations, they have to be about people.” You can’t lecture someone into changing their opinions. You must: 1) Make people feel heard. 2) Remind people they’re powerful. 3) Show the personal benefit. A recurring point throughout the conference was that company culture is not something you can build and mandate for employees; employees need to be brought along on the journey and feel empowered in the process. Regarding corporate stances on political issues, Bradley Akubuiro with Bully Pulpit International advised “Figure out where you stand and stand there. Consistency is rewarded; hypocrisy is not.” Eleanor Hawkins with Axios is seeing companies rebrand ESG to “Impact “and more closely tie ESG and DEI initiatives to their larger business goals. Angela Dwyer with Fullintel shared research that shows PR and earned media can have a larger impact on sales and purchase intent than ads. These are only a few of the topics covered. If you can attend next year, I highly recommend it!

ThinkQue Consulting joins the global PR fraternity to celebrate #WorldPRDay today and applauds all our fellow practitioners for their significant contributions world-over. PR professionals are the architects of communications, crafting strategies that enhance brands' reputational value across public platforms. They are the minds behind: •⁠ ⁠Developing engaging stories that translate ideas into compelling narratives, inspiring and driving desired responses. •⁠ ⁠Building trust by fostering and maintaining strong relationships between organizations and their audiences. •⁠ ⁠Managing challenges and mitigating reputational risks with expertise and finesse. PR folks relentlessly work with dedication and expertise, effectively shaping narratives, setting the groundwork for meaningful connections between people all around the world. To you PR geniuses out there, we are grateful for all you do in advancing PR as a force of positive change and keeping the flag high. #PublicRelations #Thinkqueconsulting #PRProfessionals #StrategicCommunication #BrandBuilding #CrisisManagement #TrustBuilding #CelebratePR

We’re so excited about today’s “5 Things” feature!! We‘re joined by Muck Rack’s amazing Senior Director of Communications & Community, Linda Zebian! Tap into the 5 Things Linda wishes she knew before starting her career. Linda currently leads Muck Rack’s communications strategy, overseeing messaging, media relations, social media, employee communications, partnerships, and events. She joined Muck Rack as the inaugural Director of Communications in January 2022, after nearly a decade at The New York Times in escalating communications roles, culminating as Executive Director. Previously, she was a communications associate at Consumers Union, managing media relations for Consumer Reports magazine. Linda began her career as a reporter for Folio, covering the magazine media industry, and later managed conference programming for Red 7 Media. Here are the 5 insights she shared with us: 🔑 PR isn't one thing 🔑 If you're questioning if your language could offend someone, that's your red flag to change it. 🔑 People won't understand the value of your work unless you tell them. 🔑 Just because someone is in a leadership role doesn't mean they're comfortable doing media 🔑Use active language when sharing coverage Swipe to check out all of Linda’s insights and let us know what resonates the most! You can also read her insights here: https://lnkd.in/e_Z4dV7F What is one thing you wish you knew when you first started? ⬇️ #prinsights #communicationsinsights #mentorship #5ThingsPRGM

The strength of a company’s commitment to internal communications and engagement often mirrors the strength of its culture. It’s not a nice-to-have — it’s a dangerous-to-not-have. 🔪 I am grateful for the work I get to do, the difference it makes for our people, and the value it brings to our organisation.💙 I appreciate that our leaders not only get it but are willing to listen and to invest in it. Our people see that. I see that. It means something to them. It means everything to me. Investing in strategic and internal communications demonstrates a fundamental understanding that a company can only achieve success through the strength and determination of its people — that a company’s culture is only as good as its communication and communication can only be as good as a company’s culture will allow. … it’s not just newsletters, you know. 🙂💚 #IChoseIC PS If you saw me filming this outside St James, no you didn’t. 😆

Thanks to those who joined us for the Corporate Communication Forum on Tuesday - the day was buzzing with conversation and connection!👏 Whether from corporate comms, corporate affairs or internal comms, a diverse audience heard from a broad range of expert speakers and leaders on topics including influence, AI, employer brand and the media landscape. A few of our many takeaways: 💡FIND YOUR IMPACT ZONE: Your influence is strongest when you're where your two areas of expertise, knowledge and passion meet. 💡REASSESS YOUR LOW-VALUE WORK: Don't just offload it to AI, use it as an opportunity to assess whether it needs to be done at all. 💡AVOID PERFORMATIVE ACTIVISM: Before speaking out, assess issues for alignment with your values and your stakeholders. 💡MEET CULTURE WHERE IT IS HAPPENING: Strategies need to leverage our secret sauce, but be able to apply it across a huge variety of evolving channels. A huge thank you to our speakers for sharing their time, their stories and their expertise 👏 👏 👏 Special thanks also to our partners Isentia, Gallagher and V-Engage for supporting both this event and our wider industry. We're already planning more activities through our Corporate Special Interest Group for 2025. Keep an eye on our channels for updates! Shane Allison Elliot Stein Andrew Giles Karen Khaw Professor Aaron Quigley Jonathon Larkin Jo Wallace Margaret Stuart Fiona Parker Elizabeth Sellars Megan Whiteside Sarah Macartney MAICD Claire Gallagher Richard Brett GAICD Tom Horn David Eisman Russ Horell Susan Redden Makatoa, FCPRA, GAICD Julie Masters Kelly Lappin Caley Pearce Leanne Varga Mark Goodwin Sarah B. Erin Sing Angela Scrymgour Madeleine Darcovich Louise Harland-Cox

A Career in Comms can be a rewarding experience but we all have to start somewhere. What should young Communications professionals pay attention to as they navigate their roles? In this week’s article, Alexandra Shaposhnikova, a Marketing and Communications professional, shares five tips for newbie professionals to help them navigate a role in Communications. You can read the full article here - https://lnkd.in/dzMEqcNu #TheCommsAvenue #Communications