Beauty Independent

When New York City hairstylist John Masters launched his namesake organic haircare brand over three decades ago, he was on the bleeding edge of the clean beauty movement. His foresight led to the brand launching at Whole Foods in 2005 and subsequently becoming a haircare staple across natural grocers, beauty specialty retail, clean beauty shops and more. Investors came calling, and British private equity Permira, which then had Hugo Boss and Valentino in its portfolio, purchased the brand in 2016. In 2022, it was sold to Japanese private equity firm Aspirant. But John Masters Organics presence in the United States has diminished as clean haircare competition has mounted, and beauty consumers turned to newer, cooler brands. Now, it's exiting Canada and the United States, where it will join a growing list of clean brands in the beauty industry graveyard. Read more: https://bit.ly/4a1p16y #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

Makeup entrepreneurs and executives see no end to young consumers' longing for the past, whether it's throwbacks to the 1990s or 1950s. Carrie Barber, owner and creative director of MAKE Beauty, predicts, "The overarching theme for 2025 will be reinventing the classics—products or makeup looks that feel familiar and have some nostalgia, but with a modern take." The trick for brands will be to reenergize classics in ways that feel fresh. Makeup entrepreneurs and executives also expect the "skinification" of makeup to continue as cosmetics feature ingredients such as peptides, ceramides, niacinamide and adaptogens, and consumers demand makeup with blurring properties that appears to reveal more than it conceals. Read more: https://bit.ly/40gXdYF #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

In the past three years, Timeline’s sales have multiplied 10X. "Today, we stand as one of the fastest-growing digital-native brands in the U.S.," says Federico Luna, chief marketing and e-commerce officer at the longevity brand selling supplements and skincare. He reasons part of Timeline’s appeal is that consumers are tired of traditional anti-aging. Luna says, “They're looking for more preventative solutions that are clinically proven and, most importantly, that address those root causes of aging, cellular health, mitochondrial dysfunction and inflammation as opposed to just reactive cosmetic Band-Aid solutions.” Read more: https://bit.ly/4iQqh0x #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

As the founder of bootstrapped emerging brand THE HEART COMPANY, Kristina Rasmussen believes fragrances can be reinvented as tools for love and kindness. "We built something from scratch," she says. "If you build something from scratch, of course, you have more opportunities to do it and fit into the world that we live in versus a 50-year-old brand that you have to shape and try to transform." The Heart Company is now poised to scale its emotion-connected fragrance business both in the United States—where it's available online at Walmart, Amazon and TikTok Shop—and Europe. Read more: https://bit.ly/3DDbINH #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

The possible disappearance of TikTok from Americans' phones could have huge implications for the beauty industry. In less than two years, TikTok Shop has risen to among the top five online beauty retailers in the U.S. It's bigger than SEPHORA, SHEIN and home shopping television. Most beauty industry insiders believe TikTok will find a way to stick around. Still, they're looking beyond it to determine if there are other platforms that will capture its eyeballs and dollars should it go away. Paul Jauregui, co-founder of BK Beauty, a makeup brush brand that's built an eight-figure business on TikTok Shop over the past year, says, "YouTube seems like the platform with the most potential in 2025." Read more: https://bit.ly/4gzGjKz #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

2024 Top Stories: The attention on Kamala Harris's silk press shows the next chapter of the natural hair movement is nigh—and Texture Crush founder Teneya Gholston is here for it. In this next chapter, she says, "Women aren’t as scared of heat as they used to be." And she recommends retailers not be scared to tackle the direction the natural hair movement is heading because there's an opportunity to realize sales from products that aren't their standard stock. ⁠ Read more: https://bit.ly/3Ygy4ej #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

2024 Top Stories: Built from the ground up specifically for gray hair, Silverist is kicking off with three products—shampoo, conditioner and leave-in hair serum—priced at $32 each.⁠ ⁠ Read more: https://bit.ly/4cKKsZx #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

2024 Top Stories: Dupes are a controversial subject in the beauty industry, but evidence from market research firm NIQ shows they appear to help rather than hurt beauty sales. They attract aspirational customers who'd love to buy luxury products, but don't have the budget for them. Skincare Generics is out to be a go-to brand for those aspirational customers who prize the insides of products and aren't too fussy about their outsides.⁠ ⁠Read more: https://bit.ly/40p1MAy #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

2024 Top Stories: Small beauty retailers are trying to stay alive by doubling down on community and assortment differentiation. However, many shops are closing their doors permanently.⁠ Read more: https://bit.ly/3LR81Vb #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews

2024 Top Stories: SEPHORA U.K. reentry has made Space NK even sharper, according to Margaret Mitchell, chief commercial officer at the Manzanita Capital-owned beauty specialty retailer. It's upgrading locations and adding more, with its fleet set to reach 81 units by the end of the year. It's also being aggressive about landing brands up and down the price scale such as NATURIUM and Rare Beauty for their exclusive U.K. debuts. ⁠ Read more: https://bit.ly/4hG6UX9 #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews