re(Assessing) your marketing performance to re-grow your revenue #postcorona

Three ways to react

Our current human and economic crisis brings obvious uncertainty and costs to most companies and sectors. These are tough times for entrepreneurs/businesses and retrenching your marketing focus is tempting but definitely the wrong decision if you want to rebound from our economic recession faster.

Three types of organisations (and their marketing teams) are emerging, whether you are a freelancer, SME or blue chip:

1- Egocentric, short-minded ones panicking and retrenching towards closing temporarily, getting subsidies first, reducing their goals and vision to only "what they know"

2- Realistic ones balancing proactive costs reduction with revenue optimisation, but keeping the same old marketing recipes, short-term communications, advertising, push vs pull

3- Forward-looking, (calculated) risk-taking companies, redefining themselves, analysing, innovating with digitised products, agile marketing & communications campaigns aimed to “help, not sell” their audiences, making their brand a true partner for long-term growth

Should you be scared, realistic or innovative?

Which one are you? Who do you work for? How can you keep/get better clients? Which part of your marketing do you need to optimise? Where do you place your best bet for sustainable revenue growth?

Taking a good, disciplined look at your marketing performance is a MUST whether in times of crisis or not. Both for the short- and long-term. Consistently. Proactively. Methodically.

Pipeline optimisation for growth

ADOPT now a Revenue & ROI focus, a “pipeline marketing” approach helps to measure, optimise and transform your marketing & sales performance using the right dashboard, roadmap, content and campaigns.

THINK customers first, sales & marketing funnel stages (conversion, velocity), educational content, different marketing mix, multi-channel campaigns, weekly KPI optimisation. Measure, Manage, Adapt, Optimise. Repeat. Change. Transform. Scale.

A few weeks ago I could discuss with my colleague Michael Humblet at Chaomatic the ins & outs of ROI Marketing -> WATCH HERE if you missed it and feel free to drop me your questions, concerns, suggestions. I can share a simple ROI sheet or review your Dashboard in a quick ZOOM call for example.

Two ways to learn more

Glad to help & coach you on your ROI Marketing journey to higher marketing performance, streamlined operations and optimal campaign & multi-channel mix.

Feel free to also WATCH my recent webinar on BrightTALK ...

or REGISTER for the very interesting webinar panel on Revenue Ops this coming Tuesday with the great @B2Bmarketing community

Stay focused, safe and healthy all, with 100% energy and high-performance, for you, your clients, colleagues and community !

Phil www.ruttens.com