Measure Engagement and Reach Buyers with Insights from the New Companies Hub
At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the functionality of the Company Engagement Report and introduce Companies Hub in Campaign Manager to help B2B marketers learn more about how companies are engaging with their brand on LinkedIn.
Why It Matters: An engaged audience is more likely to take action, generate leads and drive higher return on ad spend. Companies Hub features insights that B2B marketers can use to target buyers with the right message at the right time.
Companies Hub enables B2B marketers to:
Plan: Build an audience based on engagement before launching a campaign.
Activate: Target buyers based on their engagement level.
Measure: Measure the impact of advertising campaigns and monitor engagement post-launch.
How It Works: With Companies Hub, B2B marketers can review, sort, and filter their metrics by engagement level, organic interactions, paid interactions, company information, date of activity, company lists and campaign.
Availability: Companies Hub is available globally to all customers in Campaign Manager.
Learn More: Check out this Help Center article for more information on Companies Hub.
Digital Marketer | SEO Executive| Digital Marketer| Inbound & Outbound Marketing | Social Media Marketing | Email Marketing | Product Marketing | 6+Years of Experience in Content Writing and Digital Marketing.
2wLinkedIn for Marketing, The introduction of Companies Hub in Campaign Manager is a game changer for B2B marketers. Here's why it’s a big deal: - Now, you can create more targeted campaigns by building audiences based on engagement. - It allows you to track how potential buyers are interacting with your brand even before launching an ad. - The ability to measure campaign impact and track post-launch engagement is a huge plus. - No more guessing about your audience—this tool helps you target based on actual interest levels. - You can tailor your messaging with precision, ensuring the right message reaches the right people at the right time. - Companies Hub gives you real-time insights into how companies are engaging with your content. - It makes campaign performance tracking smoother and more actionable. - The tool is designed to help marketers drive higher engagement and conversion. - Whether you’re starting a campaign or analyzing its success, this feature adds real value. - It’s a smart step towards making B2B marketing more efficient and effective. This is a powerful tool that makes marketing smarter, more personal, and data-driven.