With the Companies page in Campaign Manager, you can gain insight, better target, and more robustly measure how companies across your ad accounts are engaging with your brand on LinkedIn. Companies is ideal for Account-Based Marketing (ABM) marketers, as it allows company-level prioritization so you can focus on specific accounts as needed. 

Companies benefits

Companies shows company-level information in one place, so you can quickly see metrics that are important to your marketing strategy. This can help you to: 

• Find accounts to prioritize - Sort by metrics such as engagement level, organic engagements, and paid clicks to strategize on how to prioritize. 
• Focus on companies in need of marketing attention or sales outreach - Sort or filter by engagement level, which can help you create a marketing strategy to better reach companies with low engagement levels and drive outcomes with companies with high engagement levels. 
• Understand how ads are received for target accounts - See how many impressions, engagements, and leads your efforts drive by account.

After reviewing your Companies report and better understanding your level of engagement with different companies, you can use Companies to: 

• Find new accounts - See companies outside of your company lists that are organically engaging with your content. 
• Increase brand awareness - Expand into new verticals by building audiences based on accounts with low engagement. 
• Drive more leads - Launch a lead generation campaign that targets companies with high engagement. 
• Execute on full-funnel marketing strategies - Run a full-funnel campaign using dynamic segments focused on awareness, consideration, and conversion with content tailored to audiences’ engagement level.

How to use Companies

Companies includes data from both your company lists and any companies reached through your organic and paid advertising.

With Companies, you can review, sort, and filter by the following metrics: 

• Engagement level 
• Organic interactions - Impressions, engagement 
• Paid interactions - Impressions, engagement, clicks, leads (Lead Gen Forms)  
• Company information - Country, size

You can also filter by date of activity (90, 60, 30, or 7 days) and your company lists.

After you’ve customized your report to your chosen metrics, you can save it as a company list. You can create a: 

• Dynamic list - If you create a dynamic list, your list of companies will update automatically based on your selected filters for the selected time range. 
• Static list - If you save as a static list, your list will be fixed and won’t update.

Related tasks 

• Use Companies in Campaign Manager

Learn more 

• Companies in Campaign Manager metrics