Be the FIRST to Know & the FIRST to Win with AI

According to the Austin Construction Community, in a recent webinar survey, the most valuable aspects of using AI to secure new construction projects are:

• “Finding out who’s involved early and fast” (90% voted “most valuable”)

• “Real-time data to detect early project signals” (80% voted “most valuable”)

The use of AI in business development in construction is in its infancy! And yet, those who are embracing it early are solving one of the most frequent and costly pain points their businesses face: missing out on new opportunities because they’re too late.

"If I have one coffee meeting, I might walk away with two leads in an hour. If I'm on Mercator, I could find five leads in an hour. It gives us intel to bring to meetings. We can position ourselves better in the market and become more dialed in." - Chandos Construction

Phil Thoden, President of Austin AGC chapter, kicked off a recent webinar, How to Find Texas Projects EARLY and FAST, and highlighted the role AI-powered business development plays in boosting business for general contractors by streamlining the process of detecting and qualifying new viable construction projects.

Chloe Smith, Mercator.ai founder, demonstrated 5 key benefits for the construction industry:

• Aggregating and streamlining word-of-mouth with real-time data.

• Quickly unqualifying and qualifying leads, significantly improving prospecting speed.

• Expediting relationship connections and go to meetings informed, adding value right away.

• Reducing windshield time by using the Mercator.ai map to find all you need to know about active and emerging projects.

• Automating project movement updates and new intel for projects most relevant to you.

Let’s face it: The construction industry is a black box. And it’s been this way for decades because accountability has always been challenging, and competitive advantage has traditionally come from secrecy. But there's a lot that happens before contractor selection that can you get ahead, and getting in front of an ever growing competitive landscape is critical now more than ever - if you only knew how to uncover it.

What if you could access the information you know you don't have? The Information that could reveal the Who, What, Where, When, & How Big?

That's exactly what Jared S. Taylor explored in his Slice of Construction podcast with Chloe.

As we know, the construction industry is the foundation that shapes how and where people build their lives. It's one of the oldest roots of economic development. It's the backdrop of our modern world. It's what sustains our future.

But, as new players enter booming markets, fewer projects are built on long-standing personal bonds. With low replacement rates (1 in 5 leaders exiting our industry are replaced with new leaders) and the largest generational shift on our doorstep, traditional approaches to business development are in dire need of innovation.

Some refer to the state bird in Texas as a Construction Crane 🏗️.

Not at all surprising. The acceleration in housing development to fill the missing middle, paired with the resulting demand on commercial and industrial infrastructure, means our foundational industry needs innovation now more than ever.

We at Mercator.ai believe that by providing fast and early access to streamline knowledge and insight about all movement in private commercial construction projects, we will elevate the bar for building and construction excellence through this transparent knowledge for all.