Chart of the Day: The CTV wish list
Read today’s edition of Insider Intelligence’s “Chart of the Day” newsletter, and join our fastest-growing community of readers. Each morning we deliver a chart packed with data and key statistics covering today’s most disruptive industries.
Why aren’t marketers spending more on connected TV?
Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process. Go beyond the chart.
Want more media and marketing insights delivered daily to your inbox? Sign up for Insider Intelligence’s “Chart of the Day” newsletter for the latest.