What metrics and KPIs should you track for TV audience and distribution?

2 Audience profile

Another metric that can help you understand your audience better is audience profile, also known as demographics or segmentation. This is the breakdown of your audience by age, gender, location, income, education, interests, and other characteristics. Audience profile can help you tailor your content to your target market, as well as identify new opportunities or gaps in the market. You can use tools like Google Analytics, Facebook Insights, or Twitter Analytics to measure audience profile for TV.

3 Audience engagement

A third metric that can help you measure the quality and loyalty of your audience is audience engagement, also known as retention or satisfaction. This is the degree to which your audience interacts with your content, either by watching it for a long time, rewatching it, sharing it, commenting on it, or rating it. Audience engagement can help you assess the value and relevance of your content, as well as generate feedback and word-of-mouth. You can use tools like YouTube Analytics, Netflix Analytics, or Hulu Analytics to measure audience engagement for TV.

4 Distribution reach

One of the most crucial KPIs for TV is distribution reach, also known as coverage or penetration. This is the percentage of potential viewers who have access to your content, either through cable, satellite, streaming, or other platforms. Distribution reach can help you maximize the exposure and discoverability of your content, as well as negotiate better deals with distributors and advertisers. You can use tools like Statista, eMarketer, or SimilarWeb to measure distribution reach for TV.

5 Distribution cost

Another KPI that can help you manage your budget and profitability is distribution cost, also known as expense or overhead. This is the amount of money you spend on delivering your content to your audience, either through licensing fees, royalties, bandwidth, or marketing. Distribution cost can help you optimize your spending and return on investment, as well as evaluate the performance and efficiency of your distribution channels. You can use tools like QuickBooks, FreshBooks, or Wave to measure distribution cost for TV.

6 Distribution revenue

A final KPI that can help you measure the success and sustainability of your TV production is distribution revenue, also known as income or earnings. This is the amount of money you earn from your content, either through advertising, subscriptions, merchandising, or syndication. Distribution revenue can help you generate cash flow and profits, as well as reinvest in your production and growth. You can use tools like Stripe, PayPal, or Shopify to measure distribution revenue for TV.