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🐶 As a proud dog owner, I couldn’t help but laugh at a recent meme: “A visitor came to my house and said, ‘You let your dog sit on your sofa?’ I replied, ‘I would let my dog borrow my car if they needed it!” – This sentiment truly resonates with me! 🐶 A newly published report from The Grocer highlights our evolving attitudes towards our pets and the increasing importance we place on their happiness and well-being (Link Below). Remarkably, 70% of pet owners believe their pets’ happiness is more important than their own, and 40% of dog owners admit they wouldn’t feed their pets anything they wouldn’t eat themselves.* ⭐ At North Star , we’re closely monitoring these emerging shopper trends. While the dog food category is experiencing a slight decline in main meal volumes (-4% year on year), the snacks and treats segment is improving slightly, with a +4% increase. However the functional snacks category is booming, growing at an impressive +35% year on year, indicating a clear shift toward more health-conscious choices for our pets. It’s clear that as human nutrition becomes a priority for us, pet owners are applying the same standards to their furry companions when it comes to their nutrition.** However, the leading brands like Pedigree and Chappie are struggling to adapt, with year-on-year declines ranging from 4% to 21% across these category leaders, compounded by retailer own brands seeing a significant drop of £39m in sales year on year – its a great time in this category for challenger brands to step in and offer the propositions that meet these shopper missions.** Congrats to the fantastic challenger brands below that have seen these emerging trends and are starting to revolutionise the stagnant category, 🐶 Patrick Nestel and the rest of the team at Boost Pet Food 🐶 Craig Wallace and the rest of the team at Wilsons Pet Food Ltd 🐶 Alex strange and the rest of the team at Pooch and Mutt 🐶 James Lacy and the rest of the team at Denzel's 🐶 Jack Walker and the rest of the team at Scrumbles | B Corp™ Now for the fun bit - share your pet photos below!

🚀 Launch Alert: VITAL+ Smart Snacks! 🚀   We’re excited to introduce our DOG’S LOVE VITAL+ Smart Snacks, a new generation of functional dog treats designed to add value to every bite! 🐶💚 Perfect for retailers and pet stores looking to meet the growing demand for pet wellness products, our VITAL+ Smart Snacks seamlessly combine taste with targeted health benefits for dogs.   Each VITAL+ variety addresses a specific wellness need:   🦷 SMILE – Can support dental health and freshen breath 🌿 BELLY – Can ease digestion for sensitive stomachs 😌 CHILL – Can help relieve stress and anxiety ✨ GLOW – Can promote a shiny coat and healthy skin 🦴 MOVE – Can support joint health for active mobility   Enhance your product offerings with VITAL+ Smart Snacks – a revolutionary line of functional dog treats that combines great taste with targeted health benefits. Designed to meet the increasing demand for pet wellness solutions, these premium snacks are a valuable addition to any retail lineup.   Learn more: https://lnkd.in/ds7EQU6Z   #DOGSLOVE #SmartSnacks #PetWellness #FunctionalTreats #PetRetail #PetCoGroup

Are Pet Market Trends Part of Your Strategic Plans? 🐾 Mars and Ipsos recently released insights from a survey spanning 20 countries, with over 20,000 respondents, revealing pets' growing role in people’s lives globally. The Mars Global Pet Parent Study 2024 uncovers key trends shaping the pet care industry: - Younger generations (Millennials and Gen Z) are increasingly becoming #petowners, prioritizing #health, wellness, and emotional connection. - #Pets are viewed as integral family members. - #Sustainability is in demand, especially with younger consumers. - Gaps persist in pet-friendly spaces and travel options. In #Brazil - one of the surveyed markets- these #trends resonate strongly. Brazilian pet owners are investing in wellness products, nurturing deep emotional bonds, and driving demand for sustainable #petcare options. #Opportunities Ahead 🌐: - Premium Health Products: Functional foods, supplements, and mental wellness solutions are increasingly sought after. - Sustainable #Innovations: Eco-friendly packaging and ingredients resonate, particularly with younger pet owners. - Pet-Friendly Travel: Demand for pet-inclusive travel options is growing. - Digital Engagement: Social platforms for pet-owner connections can boost engagement and brand loyalty. Is your company integrating these insights into your #strategy? Link to full report: https://lnkd.in/ejZk-Jdn #vetfamilybrasil #vetfamily #vimian #animalhealth

In our latest #WomeninPet Q&A, Alanna McDonald, regional president for Mars Petcare North America, shares her insights on the #petfoodindustry, including trends driving innovation. "The overarching trend driving the industry is proximity, which we see coming to life across physical and emotional proximity as key drivers for health and wellness," she said. "As humans become increasingly aware of how they support their own wellness, we’re seeing a parallel interest in how they support their pets’ wellness." Read more on McDonald and her insights: https://ow.ly/IVZ150Uprfp #petfood

A while back I came across the concept of consumer need states across FMCG within Euromonitor International. The framework looks into the concept of purchase decisions based on targeted outcomes or desired benefits. Intrigued by this, I thought of exploring the same within the #pethealth space. A few weeks and fewer grey cells later I was able to connect the dots. While this is an exploratory piece and one that definitely needs further exploration, at the onset it does offer potential for exploring pet health and wellness through an entirely different lens. #petcare #petwellbeing #insights

Can a Pet Treat Be a Game-Changer for Your Brand? We’ve got the right supplier to elevate your pet product line. We’re excited to introduce you to some exceptional Belgian-made soft treats that have been carefully selected for their premium quality and craftsmanship. Here’s why they stand out: 🇧🇪 Made in Belgium: World-renowned for high-quality pet products. 🐾 Exceptional Ingredients: Only the finest, health-conscious components for pets. 🌱 Natural & Healthy: No harmful additives, focusing on wellness. ✨ Indulgence Meets Care: A treat that pets love, and owners trust. Partnering with suppliers who value excellence is key to growing your brand with premium offerings. Let’s discuss how these treats can be a gateway to success for your brand. 🔗 Visit www.gcconsult.be/en/ to take the first step toward offering the very best! #PSCShow #GlobalNetworking #BusinessGrowth #GCConsulting #PetIndustryConsulting #PetFoodExperts #PetProductInnovation

It's fascinating to see how the industry is evolving, and the article offers a comprehensive overview that highlights key developments and future directions. “Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.”

🌎 Happy Earth Day, pet-loving eco-warriors! 🌎 As we celebrate Mother Earth today, we wanted to take a moment to express our gratitude to all of our partners for assisting in our mission to make pet grooming greener and cleaner for our furry friends and our planet. At earthbath®, we believe that taking care of pets shouldn't come at the expense of our planet. That's why we're committed to creating naturally-effective grooming solutions that are formulated with love and care, using only the finest, plant-based ingredients. Whether it's our ultra-concentrated shampoos or our FSC®-certified grooming wipes, every product we create is designed to leave pets looking and feeling their best, while keeping sustainability top of mind. Because a happy pet and a happy planet go paw-in-paw, don't they? 🐾 💚 #earthbath #earthday #motherearth #petparents #petproducts #petindustry #plantbased #sustainability #madeinusa #dogsoflinkedin

### 🐾 Stand Out in Pet Food Marketing with Unique Strategies In the bustling world of pet food marketing, brands are constantly vying for attention amidst a sea of competitors. The challenge? Finding innovative and captivating ways to connect with pet owners. 🐶🐱 Today’s consumers are overwhelmed with choices, and it’s essential for pet food brands to rise above the noise. The answer lies in embracing the fun and unique aspects of marketing. Instead of sticking to traditional strategies, companies should tap into heartwarming stories and entertaining concepts that resonate with pet lovers. ❤️✨ Here are a few strategies to consider: - **User-Generated Content**: Encourage pet owners to share their own stories and photos featuring your products. Create a hashtag that can accompany their posts, creating a community around your brand! 📸 - **Humor & Whimsy**: Incorporate playful elements into your advertising. Light-hearted campaigns not only catch the eye but also linger in the minds of consumers. A funny video or quirky cartoon can foster a deeper connection. 🎉 - **Storytelling**: Share the journey behind your brand and the pets who inspire your products. Highlight the values that guide your company and create an emotional bond with your audience. 🐾 - **Interactive Campaigns**: Engage your audience with polls, quizzes, or contests. This fosters participation and excitement, making your brand more memorable. 🧐🎊 Remember, today’s consumers are not just looking to purchase a product; they seek experiences and emotional connections with the brands they support. By infusing creativity into your marketing strategies, you can build lasting relationships with your audience. 🚀 In the ever-evolving pet food industry, standing out requires a mix of authenticity, fun, and innovation. So, embrace your unique voice and let your brand shine! 🌟 #PetFoodMarketing #CreativeStrategies #PetLovers #BrandConnection #MarketingTips

As the proud owner of a spirited Jack Russell—who we suspect might have a bit of a mix in her—I’ve come to deeply appreciate the joy and love our pets bring into our lives. They aren’t just companions; they’re family. That’s why we pour our hearts into giving them the very best in everything, whether it’s the nutritious meals that keep them strong, the playful toys that light up their days, or the care products that ensure they stay happy and healthy. Our pets deserve nothing less because they give us their all every single day. Did you know that around 69% of Australian households have a pet? That's over 28.5 million pets across the country! Dogs are the most popular, with nearly 40% of households having a canine companion, closely followed by cats at about 27%. And let's not forget the fish, birds, and small mammals like rabbits and guinea pigs that bring joy to many homes. In my work in supply chain management, I’ve seen the unique challenges the pet food industry faces. From ingredient availability to sustainability and logistics, every aspect requires precision. Supply chain disruptions can affect the quality and cost of raw materials, and companies must comply with strict regulations like Australia’s AS 5812 to ensure product safety. With growing demand for sustainable and ethically sourced products, supply chains are under pressure to adopt eco-friendly practices. Efficient logistics are crucial, especially for fresh or frozen items, and staying agile and innovative is essential in this competitive market. At DMS Pty Ltd, we’re not just another company—we’re passionate professionals dedicated to transforming supply chains, including those in the pet food industry. Using advanced technology like data-driven forecasts and automated inventory management, we help reduce waste, optimise transportation, and minimise carbon footprints. If you’re thinking about improving your supply chain and making it more sustainable and efficient, let’s connect and start a conversation! #Sustainability #PetIndustry #SupplyChainExcellence #JackRussell #PetCare #DMSSlimstock