Zig n Zag’s Post

Zomato’s 5 Marketing Moves You Should Steal 💡 1. Engaging Social Media Content 📱 Zomato's social media is packed with clever, relatable, and witty posts that resonate with millennials and Gen Z. Lesson: Use humor and trending topics to make your content relatable and shareable. Keep your tone fun and approachable to engage your audience. 2. Data-Driven Personalization 🧠 Zomato uses data analytics to offer personalized food recommendations and deals based on user preferences and order history. Lesson: Personalization is key to customer retention. Leverage data to create targeted experiences for your customers, making them feel valued and understood  3. Effective Use of Push Notifications 🔔 Zomato’s timely and personalized push notifications keep users engaged, reminding them of great deals, new restaurants, or popular items. Lesson: Keep your audience returning by using well-timed, non-intrusive notifications. Ensure your messages are helpful and relevant for your audience. 4. Creative Campaigns and Collaborations 🤝 Zomato often partners with food brands, influencers, and restaurants to launch creative marketing campaigns that create buzz and excitement. Lesson: Partner with relevant influencers or complementary brands to expand your reach. Collaborations can help you tap into new audiences while enhancing brand visibility. 5. Simplifying the User Experience 💻 Zomato’s app and website offer a seamless experience—from restaurant discovery to placing orders. The user-friendly designs make it easy for users to navigate and place orders quickly. Lesson: Prioritize user experience. A simple, intuitive design keeps users engaged and ensures they return to your platform. 📌Which of these strategies will you implement next? Let us know!  #ZignZag #Zomato #Zomatomarketing #WorldFoodDay #Branding

🍔 How Zomato is Winning with Marketing 🍔 Zomato’s approach to creating brand loyalty is truly inspiring as a Digital Marketer. Here's why they’re killing it: 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Zomato’s witty, relatable posts make them stand out in a crowded space. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜: They leverage feedback and trends to keep their offerings fresh and relevant. 𝐋𝐨𝐜𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: By hyper-targeting regional preferences, Zomato feels personal to every consumer. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: From food bloggers to major events, Zomato partners with key influencers to expand reach. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Zomato uses customer data to refine offers and improve experiences. Zomato shows us that great marketing isn’t just about selling; it’s about creating a community and staying ahead of trends. 🍕💡 #Marketing #Branding #Zomato #CustomerEngagement #DigitalMarketing

Is Swiggy's Collaboration with a Cringe Content Influencer a Strategic Hit or a Miss? 🤔 In the dynamic world of digital marketing, brands often take unconventional routes to capture attention. Swiggy's latest partnership with an Instagram influencer known for cringe content has sparked a debate. On one hand, this move could be seen as a stroke of genius—leveraging a viral trend to drive engagement and reach a broader, perhaps younger, audience. In the age of social media, even controversial content can translate into brand visibility. However, the flip side is the risk of alienating loyal customers who may view this as a dilution of the brand's identity. Is the short-term gain in visibility worth the potential long-term impact on brand perception? What are your thoughts on this? Is Swiggy playing it smart, or is this a risk that could backfire? Let's discuss! 💬 #MarketingStrategy #Branding #InfluencerMarketing #DigitalMarketing #Swiggy

Top 5 Marketing Strategies and Trends for 2025! In the coming years, marketing strategies will be all about personalization, authenticity, and purpose. Brands embrace AI, influencer relationships, and sustainability to connect more deeply with today’s audiences. ➡ AI-powered personalization  AI-powered personalization is transforming global marketing with improved user experiences and seamless satisfaction through data-driven and personalized recommendations. With its advanced capabilities, Myntra virtual fashion influencer, Maya, goes beyond providing fashion inspiration on social media and now also offers AI-backed shopping assistance on the app. ➡ Influencer Marketing Evolution Brands are focusing on long-term relationships with influencers to build authentic connections. Nykaa, a leading beauty retailer, collaborates with top and micro-influencers across beauty, wellness, and fashion for product launches and special events like their anniversary, fostering genuine engagement with their audience.    ➡ Short-form video content drives social strategy  Short-form video content continues to dominate as a key strategy for brands to reach younger audiences. Swiggy and Zomato are leaders in using short, quirky videos to create highly relatable and engaging content. Their video ads and social media Reels often include humour and trending memes, resonating well with Gen Z and millennials.  ➡ Social Commerce Evolvement  Social commerce is making waves in 2024. Platform like Instagram is gradually evolving into e-commerce hubs. This shift is set to transform the future of online shopping, making it more seamless, interactive, and tailored to how people shop and engage with brands on social media. ➡ Sustainability and purpose-driven content Brands creating content that emphasizes sustainability and eco-friendliness are increasingly capturing consumer attention as awareness of these issues grows. Many companies, like H&M, promote their values through initiatives such as the Conscious Collection, which encourages customers to participate in clothing collection efforts.  Ready to lead, not follow?💡 Let’s ride these trends into 2025 and turn each strategy into a game-changer for your brand. #MarketingTrends2025 #InfluencerMarketing #agency #contentstrategy #brandbuilding

Zomato’s marketing strategy is a perfect blend of creativity, personalization, and innovation. Through witty content marketing, relatable memes, and engaging social media campaigns, Zomato connects effortlessly with millennials and Gen Z. Their localized approach, including regional language integration and hyperlocal campaigns, enhances their reach across diverse audiences. Loyalty programs like Zomato Gold and personalized push notifications keep customers coming back, while partnerships with restaurants and influencers amplify their visibility. By combining data-driven insights, gamification, and targeted digital advertising, Zomato has revolutionized food delivery marketing, making it not just a service but an experience. 🚀🍕 #Marketing #DigitalStrategy #Zomato #CustomerEngagement

𝗗𝗶𝗱 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄? 𝗭𝗼𝗺𝗮𝘁𝗼 𝗜𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗦𝗺𝗮𝗹𝗹 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗟𝗶𝗸𝗲 𝗡𝗲𝘃𝗲𝗿 𝗕𝗲𝗳𝗼𝗿𝗲! 🚀 Small restaurants and cloud kitchens face countless challenges—from limited budgets to falling prey to influencers or agencies with fake promises and fake followers. That’s where Zomato is changing the game. As one of the authorized Social Media Management Vendors appointed by Zomato, I want to share how this initiative is helping small businesses thrive and make smarter investments in their marketing efforts. Here’s How Zomato’s Authorized Vendors Are Helping: 1. Eliminating the Risk of Fake Influencers Not all influencers deliver results, and many boast fake followers that don’t translate to real engagement. By working with Zomato-approved vendors like us, small restaurants can rest assured they’re working with trusted professionals. 2. Expert Social Media & Marketing Support We specialize in building authentic social media strategies tailored for restaurants and cloud kitchens. From creating visually appealing content to engaging with the right audience, our goal is to help brands stand out in a crowded market. 3. Affordable & Transparent Solutions Zomato ensures that vendors provide cost-effective and transparent social media solutions. It’s about delivering measurable results without burning a hole in the pocket. 4. Building a Brand Beyond the Plate In today’s world, a restaurant isn’t just about food—it’s about storytelling, customer engagement, and creating a digital presence that attracts loyal patrons. With influencer collaborations and innovative campaigns, we bring your restaurant’s story to life. 💡 Why Choose an Authorized Vendor? Because your brand deserves authentic growth, expert strategy, and measurable results—without the risk of wasted time and money. 📩 Want to grow your restaurant’s digital presence? Let’s connect! DM me or email work@absolutecommerce.in to learn how we can take your social media to the next level with proven strategies. #ZomatoApproved #SocialMediaManagement #RestaurantMarketing #CloudKitchenGrowth #InfluencerMarketing #AbsoluteEcommSolutions #SmallBusinessSupport #SocialMediaSuccess #BrandGrowth #RestaurantOwners #MarketingSolutions #FoodTechInnovation

In a world where food meets convenience, Zomato has redefined the game with not just its services but its stellar influencer marketing strategies. 🍕📲 ✨ 1. The Power of Relatability: Zomato collaborated with influencers who resonated with their audience’s daily struggles – like deciding what to eat! Through humorous and relatable content, they built a deeper emotional connection with users. 💡 Takeaway: Collaborate with influencers who mirror your audience’s interests and challenges. ✨ 2. Micro-Influencers for Local Reach: Food bloggers and micro-influencers played a crucial role in expanding Zomato's reach across diverse cities. By highlighting local eateries, they tapped into hyperlocal audiences, making the platform relevant everywhere. 💡 Takeaway: Micro-influencers can give your brand a voice in niche markets. ✨ 3. Campaigns That Create Buzz: From quirky Instagram posts to viral Twitter campaigns like #ZomatoGold and #FoodMemes, Zomato ensured share-worthy content became a part of their marketing DNA. 💡 Takeaway: Humor, trends, and relatable content are your go-to recipe for creating buzzworthy campaigns. ✨ 4. Influencers as Brand Ambassadors: Zomato didn’t stop at one-off collaborations. By building lasting relationships with foodies, chefs, and content creators, they established a network of credible brand ambassadors. 💡 Takeaway: Long-term partnerships with influencers can amplify trust in your brand. ✨ 5. Leveraging Data-Driven Decisions: Zomato's campaigns weren’t just creative; they were data-backed. Tracking engagement rates, audience preferences, and campaign performance helped them fine-tune their strategies for better results. 💡 Takeaway: Use analytics to continuously improve your influencer campaigns.* Influencer marketing is not just for food aggregators – it’s a game-changer for every industry. With the right approach, your brand can achieve Zomato-level success too! 🚀 Want to explore influencer marketing strategies tailored to your brand? Let’s connect! 👋 #InfluencerMarketing #Zomato #MarketingStrategy #DigitalMarketing #BrandGrowth

🚀 Case Study: Driving Growth for Pappi Di Hatti on Zomato 🚀 At BubbleWorld, we specialize in strategic digital marketing that drives measurable results. Recently, we partnered with Pappi Di Hatti, a renowned eatery in Amritsar, to elevate their online presence and increase Zomato orders. Here’s how we strategically achieved significant growth: Client Overview: Pappi Di Hatti aimed to expand their reach and boost online orders through targeted Zomato marketing. Strategic Approach: 1. Precise Audience Targeting:Leveraged detailed insights to pinpoint local food enthusiasts most likely to engage and order. 2. Compelling Content Creation:Developed engaging creatives highlighting Pappi Di Hatti’s mouth-watering dishes, stories, and reels to captivate and convert the audience. 3.Focused Ad Campaigns: - Traffic Optimization:Analyzed user behavior to optimize Zomato ad targeting, driving higher click-through rates. - Direct Conversion Tactics:Integrated direct Zomato order links in ads, simplifying the ordering process and enhancing conversion rates. Impactful Results: - Doubled Online Orders:Pappi Di Hatti witnessed a remarkable 100% increase in online orders following our strategic campaigns. - Significant Reach Growth: - February: 40,055 - June: 1,30,073 - Growth:225% - Enhanced Engagement: - February: 121 - June: 265 - Growth:119% - High Link Clicks: - Achieved over 5500 clicks on the restaurant’s Zomato page during the campaign. Client Testimonial "Thanks to Bubbleworld, our online orders doubled, and our brand visibility skyrocketed. Their strategic approach on Zomato made all the difference!" Ready to achieve similar success? Let's discuss how Bubbleworld can elevate your digital marketing strategy! #DigitalMarketing #CaseStudy #ClientSuccess #ZomatoMarketing #Bubbleworld #digitalmarketingcompany

Swiggy Debuts Marketing Suite to Enhance Restaurant Promotion Through Influencers and Social Media. Swiggy has unveiled a new suite aimed at enhancing restaurant promotions through influencer partnerships and social media marketing. This suite enables restaurants to engage with influencers to highlight their services and supports placing ads on social media channels like Instagram and Facebook. It also provides functionality for sending push notifications to WhatsApp customers. In a related effort, Swiggy recently launched ‘Staffing Support’ to help restaurant partners with staff recruitment. Hermes V2 allows users to input their queries into Slack. These queries are then processed through AWS Lambda, which serves as an intermediary between the user input and the Generative AI (GenAI) model, to reformat the input. After this, a Databricks job is initiated to fetch the relevant charter’s AI model, generate an SQL query based on the input, and execute it. The company has also created a knowledge base and employs Retrieval-Augmented Generation (RAG) to ensure Swiggy-specific context #Swiggy #Brands #Restaurants #SocialMedia #Marketing #Restaurants

Swiggy's latest ad campaign promoting its 𝐠𝐫𝐨𝐮𝐩 𝐨𝐫𝐝𝐞𝐫𝐢𝐧𝐠 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 is making waves on Instagram; the numbers speak for themselves. The campaign, featuring a lively mix of viral influencers like - Puneet Superstar, Dolly Chaiwala, Vada Pav Girl, Ganji Chudail, and more, showcase Swiggy's new Group Ordering feature in a hilarious, relatable way. The result? A staggering 𝟗.𝟏 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐯𝐢𝐞𝐰𝐬, 𝟓𝟔𝟏.𝟑𝐤 𝐥𝐢𝐤𝐞𝐬, and 𝟐𝟐.𝟐𝐤 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬—all contributing to an impressive 𝟏𝟎𝟗.𝟏% 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐫𝐚𝐭𝐞. The ad perfectly captures the chaos of group food orders, with each influencer  bringing their unique style to the table, making it a must-watch. With lines like “𝐩𝐚𝐭𝐡𝐚𝐫 𝐩𝐞 𝐩𝐚𝐭𝐡𝐚𝐫 𝐦𝐚𝐚𝐫𝐞 𝐭𝐨𝐡 𝐜𝐡𝐢𝐧𝐠𝐚𝐫𝐢 𝐧𝐢𝐤𝐚𝐥𝐭𝐢, 𝐬𝐰𝐢𝐠𝐠𝐲 𝐩𝐞 𝐨𝐫𝐝𝐞𝐫 𝐤𝐚𝐫𝐧𝐞 𝐩𝐨𝐨𝐫𝐢 𝐠𝐚𝐧𝐠 𝐧𝐢𝐤𝐚𝐥𝐭𝐢” Swiggy cleverly highlights the ease and fun of ordering in groups. As the festive season approaches, Swiggy’s Group Ordering feature promises to simplify meal planning for any gathering, be it game nights, team lunches, or family get-togethers. This campaign shows the power of strategic influencer partnerships in driving visibility and engagement. . . . 𝐏.𝐒. - 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐥𝐢𝐤𝐞 𝐒𝐰𝐢𝐠𝐠𝐲? 𝐁𝐨𝐨𝐤 𝐚 𝐝𝐞𝐦𝐨 𝐰𝐢𝐭𝐡 𝐂𝐫𝐞𝟖𝐫.𝐚𝐢 𝐭𝐨𝐝𝐚𝐲 𝐋𝐈𝐍𝐊 𝐈𝐍 𝐓𝐇𝐄 𝐂𝐎𝐌𝐌𝐄𝐍𝐓𝐒.