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From Dolly Chaiwala to Vada Paw Girl, I could never imagine them marketing for Swiggy! All thanks to these marketing strategies that can drive similar wild results, to boost your brand's reach too!! 📈 It’s 2024, and people still ask me whether #influencer marketing is still relevant! Projected to be a $24.1 billion industry this year globally, you can elevate your brand’s reach multifolds by just using this #hack! Here is how you can provide that “relatability” factor to your #consumers so that they resonate with your brand, boosting your #sales: 1. Micro and Nano Influencers: While bigger influencers remain valuable, if you’re someone who’s starting, I will suggest micro (10K-50K followers) and nano influencers (fewer than 10K) for your brand. They can generate #engagement up to 60% higher than their larger counterparts, making them ideal for a particular #niche and personal brand interactions. 2. Increased Consumer Trust: 61% of consumers trust influencer recommendations, while only 38% trust branded #content. We need to understand that people view these #influencers as their peers, especially in tier 2 and 3 cities. 3. Long-term #Collaborations: This allows for more authentic content and deeper connections with the #audience, resulting in better ROI. Brands earn an average of $6.50 for every $1 spent on influencer #marketing, according to the last year’s data. 4. Meme-marketing at its best: Look at what #brands like Swiggy are doing. Ahead of its IPO, to drive forward traction and boost engagement, they are hiring #meme influencers to create hype, and that is working wonders! So whether you’re a big brand about to go #public, or a small brand or #startup looking to market its product; influencer marketing and keeping up with the #trend is your way to go! Can you tell me a few other examples of marketing campaigns that resonated with you and created a lot of hype for the #product? #InfluencerMarketing #Swiggy #memes #marketinghacks #growth #advertisements #collabs

The Quick Commerce Boom: Who’s Winning the Influencer Marketing Race? 🚀 I’m sure you’ve ordered chips, ice cream, or a forgotten pack of tomatoes at midnight and had it delivered in 10 minutes. We all know Quick Commerce is booming in India and changing how we shop faster than ever! 🚀 Brands like Blinkit, Zepto, and Swiggy Instamart aren’t just delivering groceries at lightning speed; they’re also delivering some of the most creative influencer campaigns we’ve seen. 💡 What’s Happening? Your favorite creators are doing “10-min grocery haul challenges.” Zepto and Blinkit memes are going viral faster than their deliveries. Instamart influencers are reminding us how they saved Sunday lunch with last-minute onions. But here’s the BIG question: Who’s really winning the #QuickCommerce race on Instagram and YouTube? Who has the biggest share of voice, the most engaging content, and the loudest buzz online? We are working on a detailed Competitor Intelligence Report to uncover: 📊 Which brand is leading in influencer-driven engagement? 🔍 How are these campaigns helping scale their growth? 📈 What strategies are making them stand out? Want to know who’s dominating? 📥 DM me for early access to the report, where we’ll share all the insights on: Who’s winning the influencer marketing battle 🏆 What’s driving their massive engagement, Share of Voice and ROI Quick deliveries, quicker strategies—let’s decode the numbers together! Drop a DM if you’re curious to know more. 🚀 What are your thoughts on this booming Quick Commerce trend? Let’s chat!

"🎉 Bringing the viral vibes to your cravings! Watch how Swiggy teams up with your favorite influencers to make ordering food more fun and relatable. 🍔🍕 #SwiggyXInfluencers #MarketingMagic #FoodGoals" 🎥 Viral Collaboration: Swiggy teams up with top social media influencers to create a buzzworthy campaign. 📈 Marketing Strategy: Leveraging influencer power to boost brand visibility and customer engagement. 😂 Humor & Relatability: Using humor to connect with the audience and make the campaign more shareable. 📱 Social Media Impact: Tapping into the influencers’ follower base for wider reach. 💡 Creative Excellence: A perfect blend of creativity and strategy for maximum impact. 🚀 Brand Growth: Anticipating increased brand loyalty and customer acquisition from this campaign. 👍 Takeaway: A brilliant example of how influencer marketing can drive success! This campaign is a prime example of how blending creativity with influencer marketing can drive significant brand engagement. By making the audience laugh and connect through familiar faces, Swiggy not only reinforces its brand presence but also sets a benchmark for innovative marketing strategies. It's a reminder that in today's digital age, the right mix of content and collaboration can lead to remarkable results. 🚀 Swiggy

Rakhi has changed this Rakhi?! Swiggy Instamart just gave Rakhi a complete makeover this Rakshabandhan, and the internet is loving it! In just 24 hours, their latest influencer campaign racked up an impressive 4.8M views. Here’s the scoop: - Rakhi Sawant stars in the ad, showing off a softer, vulnerable side - The genius wordplay on "Rakhi" blends both the festival and the influencer - Rakhi Sawant is designing custom rakhis exclusively for Swiggy Instamart customers - The catchy tagline? "Make Rakhi Happy And Make Rakhi Happy!" (Genuis) What really grabbed my attention was how this ad humanises Rakhi Sawant, who is known for her unpredictable and bold moves. Tapping into the deeper emotion of being remembered and included, Swiggy has struck a chord with the audience. From a marketing standpoint, it's a masterclass in influencer marketing: - Smart use of Rakhi Sawant's stardom + the festive name = massive impact. - The emotional storytelling adds a layer of connection beyond the product. - Proof that influencer marketing, when done right, is pure gold. As an e-commerce agency owner, I can’t help but appreciate how Swiggy Instamart has leveraged influencer marketing to drive engagement and conversions. The campaign not only creates buzz but also taps into festival-driven consumer behaviour, which is key for e-commerce success. It’s a great reminder that personalisation and emotion-driven marketing are essential tools for e-commerce growth, especially during peak seasons like festivals. How are you planning your next campaign? What do you think of the campaign?   #Rakshabandhan #Swiggy #adcampaign #rakhisawant #influencer #marketing #d2c #consumer 

India’s diversity is its greatest strength—and its biggest challenge for marketers. Here’s the reality: India 1 is easiest to tap into, you have all the technologies in the world to reach this audience. Be it paid-ads, billboards in front of Ambience mall, or an ad on Blinkit. But India 2? It’s a whole different game. This audience is very wide. Trust deficit is high and the dollar spend is lower. They trust authentic human connection, and communities over campaigns. If you want to connect with them, you need to speak their language—literally and culturally. When Himalaya wanted to build a deeper connection in West Bengal, the goal was clear: Create awareness, drive sales, and do it in a way that felt truly local. But how do you turn a national brand into a regional conversation? Here’s what worked: We leveraged Cloutflow’s first-party data to find the right influencers—those who weren’t just popular but genuinely connected to their communities. By focusing on key metrics like: 1. Regional audience concentration: Influencers with a strong following in West Bengal. 2. Engagement quality: Creators whose followers actually engage with their content. 3. Cultural relevance: Bengali-speaking creators who could deliver relatable, authentic messaging. We partnered with 50 Bengali creators on YouTube—because platforms matter, and YouTube offered the depth and storytelling we needed. From product reviews to skincare routines, the campaign spoke directly to the audience, in their language, about their needs. The results? >> 3X sales boost on Flipkart >> 2.5X conversions on their D2C website >> A CPV of 0.09 on YouTube, delivering exceptional ROI But the real win? Himalaya’s campaign felt like a conversation, not a commercial. It resonated so well that they’re now scaling this localized influencer strategy to other states. Localized influencer marketing isn’t just a good idea—it’s the key to unlocking India 2. By combining data-driven influencer selection with culturally relevant storytelling, brands can go beyond visibility and build meaningful connections that drive measurable outcomes. This is what excites us at Cloutflow—helping brands move beyond “one-size-fits-all” marketing to create strategies that actually work for India’s diverse audiences. Have you considered how regional influencer marketing could transform your campaigns? Let’s talk—India 2 is waiting.

𝐒𝐨𝐦𝐞 𝐝𝐚𝐲𝐬 𝐡𝐨𝐥𝐝 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐩𝐥𝐚𝐜𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐡𝐞𝐚𝐫𝐭, 𝐚𝐧𝐝 18𝐭𝐡 𝐉𝐮𝐥𝐲 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐝𝐚𝐲𝐬 𝐟𝐨𝐫 𝐦𝐞! 🙌 This 18th July marked my fourth anniversary in the influencer marketing industry, and what a journey it has been! In these past four years, I've learned and unlearned so much, all of which has only helped me grow, adapt, and stay ahead of the curve professionally and personally ✨ Reflecting on this incredible journey, I've witnessed a dramatic shift in digital marketing over the years. Brands have realised that traditional advertising alone is no longer sufficient to captivate today's consumers. They have now moved from traditional ads and billboards to collaborating with influencers who share their consumers’ values, personal experiences, and use cases. Influencer marketing is helping brands connect with consumers through relatable and authentic content. Just look at brands like Boat, Myntra, Mamaearth, Nykaa, SUGAR Cosmetics, and Lenskart — all have entered this industry and, dare I say, reaped significant benefits. Data-driven insights and advanced analytics have also played a crucial role in shaping influencer marketing strategies. 𝘉𝘳𝘢𝘯𝘥𝘴 𝘯𝘰𝘸 𝘩𝘢𝘷𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘴𝘰𝘱𝘩𝘪𝘴𝘵𝘪𝘤𝘢𝘵𝘦𝘥 𝘵𝘰𝘰𝘭𝘴 𝘧𝘰𝘳 𝘮𝘦𝘢𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘧 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯𝘴, 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘰 𝘢 𝘮𝘰𝘳𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵-𝘥𝘳𝘪𝘷𝘦𝘯 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩. Looking ahead, I anticipate further evolution in influencer marketing, with an increased focus on transparency, authenticity, and micro-nano influencer collaborations. As the industry continues to mature, it will become essential for brands to form genuine partnerships with influencers who align with their values and resonate with their target audience. I'm excited to be part of an industry that continues to innovate and adapt, and I look forward to contributing to its growth and success in the years to come 🙌🎯 . . . . Do you wish to grow your brand through influencer marketing? Connect with us at info@famekeeda.com #celebration #influencermarketing #founder #famekeeda

Influencer marketing continues to evolve, it's clear that a strategic and well-balanced approach is essential for brands to harness its full potential. The future looks promising for both influencers and marketers in India! Rapid Growth: The influencer marketing industry in India is projected to reach INR 3,375 crore by 2026, with an impressive CAGR of 18%. This growth trajectory signifies the increasing importance of influencer marketing in brand strategies across various sectors. Platform Preferences: IG and YT dominate as the most preferred platforms for consuming influencer content. However, emerging platforms like MX TakaTak, Chingari, and MOJ are gaining momentum, offering innovative ways to engage new consumer cohorts. (Not to forget LI influencers 😛) Influencer Types: Brands are strategically balancing their use of mega/macro influencers to drive awareness and loyalty, while leveraging micro/nano influencers for higher engagement rates. Interestingly, nano influencers, despite having smaller followings, boast the highest engagement rates. Industry Impact: Lifestyle, fashion, and beauty sectors are leading the charge in influencer marketing, with significant contributions also coming from automobile, e-commerce, and FMCG industries. Budget Allocation: Despite economic uncertainties, 70% of brands plan to maintain or increase their influencer marketing budgets in 2024. This indicates strong confidence in the ROI of influencer-led campaigns. Engagement and Selection: Engagement rate and quality of the target audience are the top criteria for brands when selecting influencers. Marketers emphasize aligning influencer selection with campaign objectives to maximize impact. Challenges: -> Determining the ROI of influencer campaigns remains a significant challenge for marketers. -> Long-term relationships with common goals between marketers and influencers are crucial for improving ROI and overcoming challenges related to authenticity and content alignment. Income Growth: It's a great time to be an influencer in India! A whopping 86% of influencers expect over a 10% increase in their income over the next two years, reflecting the vibrant opportunities in the industry. Fantastic report by EY & BigBang Social team! PS: Had to remove some slides in between to keep it short #ey #influencermarketing #influencers #indianinfluencers #linkedininfluencers

After being away from work for the last 4 months caring for my newborn baby girl, it's exciting to have something to return to with the release of this year's E-Commerce Influencer Marketing in Southeast Asia report published by Cube Asia and impact.com 🔥 ! It's been one year since the release of last year's report and as marketers and ecommerce businesses, we all know how fast trends and opportunities move and change according to consumers' behaviour but these points really stood out the most for me when I was looking through the report! ✅ Influencer content ranks as the 2nd most consumed content type overall in SEA, capturing about one-third of all time spent on social media and content platforms ✅ In 2024, up to 20% ecommerce sales in SEA are influenced / enabled by influencers ✅ Consumers follow influencers to get inspired to buy things up 5% compared to last year with a 3% increase vs 2023 of consumers purchasing due to influencer recommending ✅ Affiliate engagements on the rise - and to add on to this, I've witnessed it personally on my own IG feed (I also follow quite a few influencers) where they'd be sharing product reviews and recommendations with a buy link for their followers to follow where we may get additional discount through this link while the influencer themselves get a commission from the brand they are helping to promote! TLDR - in a nutshell, highly recommend to download to get the full insights and data! PLUS - you also get practical strategies on working with influencers and how to remunerate them depending on your marketing objective and other key stats on how influencers play a part in the online subscription services industry and travel businesses! Have shared the link in my comments. ;) kudos once again to Simon Torring Nadia Jalil Ayaan Mohamud for putting this together!! #influencermarketing #ecommerce #researchreport

Influencer Marketing: The Secret Sauce for E-commerce Success in India! From relatable nano-influencers to glamorous mega-celebrities, influencer marketing has revolutionized how Indian e-commerce brands connect with consumers. By building trust, fostering authenticity, and crafting hyper-targeted campaigns, brands like Nykaa, Mamaearth, and Amazon are driving impressive sales and engagement. As platforms evolve and consumer behavior shifts, the future holds exciting possibilities—AI-driven influencer selection, live-stream shopping, and regional-language content are just the beginning. In this crowded digital marketplace, influencer marketing isn’t just an option; it’s the key to standing out. #InfluencerMarketing #EcommerceIndia #DigitalTrends #AuthenticityMatters #MarketingInnovation https://lnkd.in/gCp6FCtg Chandan Bagwe C Com Digital

🌟 Influencer Marketing: Adding Value to Brands 🌟 In today’s digital landscape, influencer marketing is more than just a trend; it’s a powerful strategy that drives real value for brands. Here are two case studies of Indian brands that successfully utilized influencer marketing: Case Study 1: Nykaa - Background: Nykaa, a leading beauty retailer in India, utilized influencer marketing to enhance brand visibility. - Strategy: Collaborated with beauty influencers for tutorials and product reviews on platforms like Instagram and YouTube. - Results (based on publicaly available data): 1. Revenue: Grew from ₹1,215 crore in FY2019 to ₹2,442 crore in FY2021 2. Engagement: Influencer posts had an average engagement rate of 8%. 3. Followers: Increased Instagram following to over 2 million. Case Study 2: Flipkart - Background: Flipkart aimed to boost sales during its Big Billion Days sale. - Strategy: Engaged influencers across various categories to create unboxing videos and shopping guides. - Results (based on publicaly available data): 1. Sales: Achieved a 30% increase in sales compared to the previous year. 2. Traffic: Website traffic rose by 40% during the sale. 3. Engagement: Influencer posts averaged 15,000 likes and generated significant discussion. These case studies highlight the impactful role of influencer marketing for brands. As we continue to navigate the evolving marketing landscape, embracing influencer partnerships can unlock tremendous value and drive brand success. Let’s harness the power of authentic connections! #InfluencerMarketing #BrandValue #DigitalMarketing #SocialMediaStrategy