WIN | Worldwide Independent Network of MR & OP’s Post

Consumer preferences are evolving amidst inflationary pressures, leading to a surge in private label brand sales. According to Circana's CPG Private Brands Update report, published in March, private label sales in the U.S. grew to more than $217 billion in 2023, indicating a substantial increase in consumer adoption of these value-driven options. The report highlighted a 6% increase in dollar sales and a 0.9% increase in unit sales compared to the previous year, showcasing private label brands' resilience and growth potential. Read on: https://utm.io/ugMMq #privatelabel #naturalproducts #cpg #brands Bill Gwynn Jr Jason Bidart SIMPLi Thrive Market Gianna R.

The power and peril of premiumisation - can you separate the myths from the facts? #brandstrategy #premiumbrands #consumerinsights

Biscuit brand Parle continues to be the most chosen in-home brand according to the latest edition of the annual Brand Footprint Report released by Kantar. The report ranks brands based on Consumer Reach Points (CRP’s). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year. The report measures CRPS of 445 brands. “ With a CRP score of 7980 million, Parle holds the top spot as the most chosen in-home brand for a record 12 th year in a row,” the report noted. Other brands in the top five rankings include Britannia, Amul, Clinic Plus and Tata Consumer Products. #parle #brand #tata #business #affiliatemarketing #digitalmarketing #enterpreneurship #highadsmedia

Did you know 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The #Retail category, covering brands such as SPAR International, Action and bol, has the highest number of brands in last year’s Top 30, followed by #Alcohol which took up 13% of the brands in the ranking.  Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/guqgBzmH Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/gjbrvVcu #BrandZNL #retail #valuablebrands

Did you know 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The #Retail category, covering brands such as SPAR International, Action and bol, has the highest number of brands in last year’s Top 30, followed by #Alcohol which took up 13% of the brands in the ranking.  Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/dFcRP7jb Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/d_nuQbwk #BrandZNL #retail #valuablebrands

The Best Brands Awards 2024 are only 7 days away! Are you ready to find out who is the Best Brand in each category? #serviceplan #houseofcommunication #countdown #bestbrands2024 #bestbrandsaward #awards #gala #categories #dontmissthisevent

“Premium brands command higher loyalty and are predominantly bought by affluent consumers” – these are popular beliefs when it comes to premiumisation of brands, but do they always hold true? Looking at personal care brands across various countries shows us a slightly different picture: -      Very few consumers are exclusively loyal to premium. Most buy a combination of brands from various price segments. -      Affluent shoppers are important for premium brands, but middle and lower income groups also form a large part of the customer base. What about premiumisation in FMCG? Read more here: https://lnkd.in/dMN6kccH #premiumbrands #shopperinsights #premiumisation

Did you know… 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The #Retail category, covering brands such as SPAR International, Action and bol, has the highest number of brands in last year’s Top 30, followed by #Alcohol which took up 13% of the brands in the ranking.  Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/eAsRiPcN Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/eQgZkBbj #BrandZNL #retail #valuablebrands

For brands, the strategy centres on differentiation: build brand equity, optimize range, and enhance both mental and physical availability. Understanding category-specific dynamics will be essential in this evolving landscape. Retailers’ success now relies on balancing branded and PL offerings to meet diverse consumer needs, with both brands and private label needed to create category value. #consumerinsights #cpg #fmcg #consumerbehaviour #purchasedecisions #retailerstrategy

Did you know 33% of last year's Top 30 Most Valuable Dutch Brands were retail brands? The #Retail category, covering brands such as SPAR International, Action and bol, has the highest number of brands in last year’s Top 30, followed by #Alcohol which took up 13% of the brands in the ranking.  Would you like to know more about which brands made it into Kantar BrandZ Most Valuable Dutch Brands in 2023? Download the report for free on https://lnkd.in/e5TBnpXp Are you curious which brands will be in the BrandZ Most Valuable Dutch Brands ranking in 2024? Sign up for our newsletter to stay updated! The new Top 30 will be revealed on April 25th! https://lnkd.in/erb_GcJ5 #BrandZNL #retail #valuablebrands